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Como este ano teremos eleições municipais – as que mais impactam no dia-a-dia da comunidade, abordarei um tema que sempre gera muitas controvérsias, a propaganda eleitoral antecipada (que é proibida, registre-se). A Resolução que trata da propaganda eleitoral para as Eleições Municipais de 2016 é a Res. TSE nº 23.457/2015.
BRINDES
Não podem ser oferecidos aos eleitores em nenhum período. Nele incluem-se camisetas, chaveiros, bonés e até calendários, se tiver mensagem subliminar a eleições, cargos ou planos de governo. “A propaganda eleitoral antecipada pode ficar configurada não apenas em face de eventual pedido de votos ou de exposição de plataforma ou aptidão política, mas também ser inferida por meio de circunstâncias subliminares, aferíveis em cada caso concreto, afigurando correta a decisão regional que, diante do fato alusivo à distribuição de calendários, com fotografia e mensagem de apoio, concluiu evidenciada a propaganda extemporânea. [...]“(Ac. de 25.8.2010 no ARESPE nº 28378, rel. Min. Arnaldo Versiani.)“
OUTDOOR
São proibidos outdoors políticos em qualquer época. A pintura dos muros com o nome do candidato, cargo, partido/coligação e o número somente é permitida no período da campanha eleitoral, que neste ano foi reduzida para 45 dias, a partir do dia 16 de agosto. Antes dessa data qualquer tipo de propaganda eleitoral é proibida e, portanto, irregular, podendo a pessoa que infringir essa proibição, ou seja, realizar propaganda eleitoral antes de 16 de agosto, vir a ser condenado ao pagamento de multa que varia entre cinco e quinze mil reais, sendo a multa aplicada ao responsável pela propaganda e ao beneficiário da propaganda, se desta tiver conhecimento (art. 36, §2º, Lei nº 9.504/97).
ADESIVOS
São admitidos dois tipos de adesivos: o meramente partidário, com o nome do partido e o número da legenda, e o adesivo meramente de promoção pessoal, sem referência ao pleito, cargo em disputa e plataforma política. Não pode ter pedido de votos. Exemplo de adesivo permitido: “amigos do fulano” ou PARTIDO X, NÚMERO XX.
PROPAGANDA “CINEMATOGRÁFICA”
Nas propagandas eleitorais deste ano não poderão ser usados efeitos especiais, truques de cinema, montagens, trucagens, computação gráfica, edições e desenhos animados. No dia das eleições fica proibido o uso de qualquer tipo de veículo com sonorização, inclusive carroça e bicicleta, comuns no interior. O automóvel todo caracterizado e ostensivo desfilando pra lá e pra cá, sobretudo próximo às sessões eleitorais, pode caracterizar outdoor e ser recolhido pela Justiça Eleitoral.
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