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Sabe aquelas correntes sobre a possibilidade de o WhatsApp passar a ser cobrado? Esqueça todas elas. Hoje o aplicativo anunciou que até sua única forma legítima de cobrança será extinta.
Em comunicado, a empresa informou que desistiu de cobrar um dólar de cada usuário após o primeiro ano de uso. Ao longo das próximas semanas, o recurso de pagamento desaparecerá dos aplicativos à medida que a empresa atualiza seu app em cada plataforma.
A decisão se deu porque a tática era muito confusa e porque o Facebook (dono do WhatsApp) vai explorar outras formas de monetização. O WhatsApp garante, entretanto, que não está pensando em publicidade.
“A partir deste ano, nós vamos testar ferramentas que permitam que você use o WhatsApp para se comunicar com empresas e organizações que você queira”, informa. A ideia é criar pontes de atendimento que conecte clientes a bancos, companhias aéreas etc. São eles que financiarão o desenvolvimento do app.
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