{"id":100002,"date":"2026-04-07T04:17:58","date_gmt":"2026-04-07T07:17:58","guid":{"rendered":"https:\/\/ubirataonline.com.br\/major-sponsors-drop-out-after-ye-was-announced-to-headline-u-k-festival-npr\/"},"modified":"2026-04-07T04:18:03","modified_gmt":"2026-04-07T07:18:03","slug":"major-sponsors-drop-out-after-ye-was-announced-to-headline-u-k-festival-npr","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/major-sponsors-drop-out-after-ye-was-announced-to-headline-u-k-festival-npr\/","title":{"rendered":"Major sponsors drop out after Ye was announced to headline U.K. festival : NPR"},"content":{"rendered":"

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\n Rapper and producer Ye, also known as Kanye West, seen before a 2025 concert in Shanghai.
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Hector Retamal\/AFP via Getty Images<\/p>\n

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Hector Retamal\/AFP via Getty Images<\/p>\n

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Sponsors are exiting a major U.K. music festival and the country’s prime minister has been critical after the influential rapper Ye was announced as the event’s headliner.<\/p>\n

The once widely revered musician and fashion impresario, formerly known as Kanye West, has gained notoriety over the years for his antisemitic comments<\/a> and activities glorifying Nazis, including a 2025 song called “Heil Hitler” and selling swastika T-shirts on his clothing site.<\/p>\n

Yet organizers announced last week that West would headline the Wireless Festival in North London for the entirety of its three-night run in July, invoking outrage from politicians and withdrawals from festival sponsors. Those include Diageo, the company that owns popular liquor brands such as Johnnie Walker and Captain Morgan.<\/p>\n