{"id":100306,"date":"2026-04-07T11:33:59","date_gmt":"2026-04-07T14:33:59","guid":{"rendered":"https:\/\/ubirataonline.com.br\/apple-may-have-a-plan-to-ensure-you-do-not-pay-more-for-iphone-18-series\/"},"modified":"2026-04-07T11:34:04","modified_gmt":"2026-04-07T14:34:04","slug":"apple-may-have-a-plan-to-ensure-you-do-not-pay-more-for-iphone-18-series","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/apple-may-have-a-plan-to-ensure-you-do-not-pay-more-for-iphone-18-series\/","title":{"rendered":"Apple may have a plan to &#8216;ensure&#8217; you do not pay more for iPhone 18 series"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<div class=\"e9jwa\">\n<div class=\"vdo_embedd\">\n<div class=\"GfdvZ\">\n<section class=\"_bIDB  clearfix id-r-component leadmedia undefined undefined  E9tg9 \" style=\"top:0px\">\n<div class=\"_bIDB\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\n<div class=\"ypVvZ\">\n<div class=\"WGttI\"><\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\n<p><span class=\"id-r-component br\" data-pos=\"0\"\/><a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/apple\" styleobj=\"[object Object]\" class=\"\" commonstate=\"[object Object]\" frmappuse=\"1\">Apple<\/a> may be working on a strategy to ensure that customers do not end up paying more for the upcoming <a href=\"https:\/\/gadgetsnow.indiatimes.com\/mobile-phones\/apple\" styleobj=\"[object Object]\" class=\"\" commonstate=\"[object Object]\" target=\"\" frmappuse=\"1\">iPhone<\/a> 18 series. This reported move by the Cupertino-based tech giant comes as component costs rise globally. <!-- -->Due to high demand for mobile DRAM and pressure on the supply chain, the iPhone maker appears to be relying on its financial strength to maintain internal cost control rather than passing the costs on to consumers.<!-- --> As analysts have pointed out, this may work well for the company, given the need for price stability amid a volatile market characterised by competitors changing prices.<span class=\"id-r-component br\" data-pos=\"8\"\/>A Wccftech report citing sources in South Korea also suggested that Apple is purchasing a large share of available mobile DRAM at higher prices, even if it affects operating margins. <!-- -->The aim appears to be securing supply while limiting availability for other manufacturers. If accurate, this decision would reflect a calculated supply-chain move aimed at managing both costs and competitive positioning.<span class=\"id-r-component br\" data-pos=\"13\"\/><\/p>\n<p><h2>What analysts said about Apple\u2019s iPhone storage strategy <br \/><\/h2>\n<\/p>\n<p><span class=\"id-r-component br\" data-pos=\"15\"\/>As noted by TF Securities analyst Ming-Chi Kuo, Apple may choose to absorb higher memory costs rather than raise device prices; such a strategy would benefit Apple by allowing it to capture some market share despite ongoing disruption in the memory market.<span class=\"id-r-component br\" data-pos=\"18\"\/>In a post shared on the microblogging site X, Kuo wrote, <span class=\"strong\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">\u201cA few quick thoughts on Apple\/iPhone memory price hikes:<\/span><span class=\"id-r-component br\" data-pos=\"21\"\/><span class=\"id-r-component br\" data-pos=\"22\"\/><span class=\"id-r-component br\" data-pos=\"23\"\/><span class=\"id-r-component br\" data-pos=\"24\"\/><span class=\"strong\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">1. The 1Q26 LPDDR price hikes mentioned in the news are pretty close to what I\u2019ve heard. NAND flash increases, however, are a bit lower.<\/span><span class=\"id-r-component br\" data-pos=\"26\"\/><span class=\"id-r-component br\" data-pos=\"27\"\/><span class=\"id-r-component br\" data-pos=\"28\"\/><span class=\"id-r-component br\" data-pos=\"29\"\/><span class=\"strong\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">2. iPhone memory pricing is now negotiated quarterly instead of every six months, so expect another hike in 2Q26. Right now, the 2Q26 QoQ increase looks similar to 1Q26.<\/span><span class=\"id-r-component br\" data-pos=\"31\"\/><span class=\"id-r-component br\" data-pos=\"32\"\/><span class=\"id-r-component br\" data-pos=\"33\"\/><span class=\"id-r-component br\" data-pos=\"34\"\/><span class=\"strong\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">3. For most non-AI brands, even if you\u2019re willing to pay up, there\u2019s no guarantee you\u2019ll get the supply. The fact that Apple can lock in a deal like this shows just how much leverage they have.<\/span><span class=\"id-r-component br\" data-pos=\"36\"\/><span class=\"id-r-component br\" data-pos=\"37\"\/><span class=\"id-r-component br\" data-pos=\"38\"\/><span class=\"id-r-component br\" data-pos=\"39\"\/><span class=\"strong\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">4. Higher memory costs will hit iPhone gross margins. But Apple\u2019s playbook is clear: use the market chaos to their advantage\u2014secure the chips, absorb the costs, and grab more market share. They\u2019ll make it back later on the services side.<\/span><span class=\"id-r-component br\" data-pos=\"41\"\/><span class=\"id-r-component br\" data-pos=\"42\"\/><span class=\"id-r-component br\" data-pos=\"43\"\/><span class=\"id-r-component br\" data-pos=\"44\"\/><span class=\"strong\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">5. The cost pressure from memory could be a hot topic for investors and analysts at Apple\u2019s earnings call this week. What Apple says could actually shake up other industries\u2019 stocks more than Apple\u2019s own or its suppliers&#8217;.<\/span><span class=\"id-r-component br\" data-pos=\"46\"\/><span class=\"id-r-component br\" data-pos=\"47\"\/><span class=\"id-r-component br\" data-pos=\"48\"\/><span class=\"id-r-component br\" data-pos=\"49\"\/><span class=\"strong\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">6. Apple\u2019s current plan for 2H26 new iPhone 18 models is to avoid raising prices as much as possible\u2014at least keep the starting price flat, which is helpful for marketing.<\/span><span class=\"id-r-component br\" data-pos=\"51\"\/><span class=\"id-r-component br\" data-pos=\"52\"\/><span class=\"id-r-component br\" data-pos=\"53\"\/><span class=\"id-r-component br\" data-pos=\"54\"\/><span class=\"strong\" data-ua-type=\"1\" onclick=\"stpPgtnAndPrvntDefault(event)\">7. Apple has realised that it\u2019s not just memory and T-glass\u2014other components could also run short as the AI server boom continues to squeeze the rest of the supply chain.\u201d<\/span><span class=\"id-r-component br\" data-pos=\"56\"\/>The effect of the increase in memory prices can already be felt in the industry. According to reports, companies like MediaTek and Qualcomm have cut down on 4nm mobile chip shipments by about 15-20 million units, or 20,000-30,000 wafers. The effect will be particularly felt among mid-tier and low-end smartphones, given their sensitivity to cost.<span class=\"id-r-component br\" data-pos=\"58\"\/>Samsung, too, is increasing the cost of high-end variants of products like the Galaxy S25 Edge, Galaxy Z Fold 7, and Galaxy Flip 7. <!-- -->Although the price increase does not appear to be directly linked to the issue of memory supply, it aligns with the trend of rising component prices amid tight supply.<span class=\"id-r-component br\" data-pos=\"62\"\/>Apple CEO Tim Cook has also talked about problems with memory prices and TSMC&#8217;s limited capacity at advanced nodes, such as 3nm production. But recent events suggest that Apple is using its money to buy parts and keep costs down inside the company. This strategy might help the company keep prices stable for future devices while also affecting supply conditions in the larger smartphone market.<span class=\"id-r-component br\" data-pos=\"64\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/timesofindia.indiatimes.com\/technology\/tech-news\/apple-may-have-a-plan-to-ensure-you-do-not-pay-more-for-iphone-18-series\/articleshow\/130066612.cms\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple may be working on a strategy to ensure that customers do not end up paying more for the upcoming iPhone 18 series. This reported move by the Cupertino-based tech giant comes as component costs rise globally. Due to high demand for mobile DRAM and pressure on the supply chain, the iPhone maker appears to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100307,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","_gspb_post_css":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[3294,25302,8045,8102,3879,2628],"class_list":["post-100306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-apple","tag-ensure","tag-iphone","tag-pay","tag-plan","tag-series"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple may have a plan to &#039;ensure&#039; you do not pay more for iPhone 18 series - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"Apple may be working on a strategy to ensure that customers do not end up paying more for the upcoming iPhone 18 series. 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