{"id":102252,"date":"2026-04-09T12:31:16","date_gmt":"2026-04-09T15:31:16","guid":{"rendered":"https:\/\/ubirataonline.com.br\/brewers-release-city-connect-2-0-jerseys\/"},"modified":"2026-04-09T12:31:19","modified_gmt":"2026-04-09T15:31:19","slug":"brewers-release-city-connect-2-0-jerseys-2","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/brewers-release-city-connect-2-0-jerseys-2\/","title":{"rendered":"Brewers release City Connect 2.0 jerseys"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>MILWAUKEE &#8212; The Brewers play in the city of Milwaukee. But they belong to the entire state of Wisconsin.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>The club kept that broader geographic footprint in mind for its second-generation City Connect uniforms, with \u201cWisco\u201d splashed across the chest and design elements inspired by a blaze orange sunset or a brightly colored fishing bobber bouncing in a Wisconsin lake.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>The Brewers will debut the new look this weekend at American Family Field for all three games against the Nationals, starting with Friday\u2019s 6:40 p.m. CT series opener.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>\u201cEven though the official branding is City Connect, we call it \u2018State Connect\u2019 internally,\u201d said Brewers president of business operations Rick Schlesinger, who has good reason to think beyond the boundaries of the 414 area code. \u201cWe are top five in group sales in Major League Baseball, and we are always, consistently, in the top five. There\u2019s no question that the roof [over American Family Field] is a big part of that, because for people to make the commitment to drive a couple of hours for a game, to know the game is being played is a huge reason.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>\u201cWe have a lot of account executives who focus exclusively on group sales. We make it a priority. I think Wisconsinites, they are social creatures. Whether it\u2019s the tailgating before the games, the social clubs, rotary, scouts, even taverns, they love the group experience. We really try to cater to it.\u201d<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>This is the second iteration of a City Connect uniform for the Brewers. The first, <a href=\"https:\/\/www.mlb.com\/brewers\/news\/brewers-unveil-city-connect-uniforms\" target=\"_blank\">introduced in 2022<\/a>, were a throwback to the team\u2019s past in powder blue and focused on the city of Milwaukee \u2013 from the 414 area code hidden within the letters MKE on the cap to a grill logo for the pregame tailgate culture outside Brewers games.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>Now the grill logo has been reworked into a fishing bobber, one of the many small touches that help expand the scope of the new \u201cCity\u201d Connects to the whole state.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>Here are some of the explanations, direct from the Brewers and Nike, about those design choices:<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p><strong>Base Blue:<\/strong> Inspired by Wisconsin\u2019s endless shorelines, lakes and rivers &#8212; from the Milwaukee River to Eagle River to Lake Mendota &#8212; symbolizing a state constantly in motion.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p><strong>Accent Cream:<\/strong> The cream accent color recalls the sandy shores of inland lakes, the beaches of Door County on Lake Michigan and the state\u2019s iconic sandstone bluffs.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p><strong>Sunset Gradient:<\/strong> Oranges, yellows and blues flow through the wordmark, sleeve patches and number trims, reflecting beautiful summers and watercolor sunsets across the Northwoods, Lake Michigan\u2019s shoreline and the Driftless Area\u2019s sandstone bluffs. (And for the record, the letting on the back of players\u2019 jerseys is not orange, it is \u201cwild mango.\u201d)<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p><strong>Typography &amp; Number Set:<\/strong> The custom \u201cWisco\u201d wordmark reimagines tradition, blending script influences from the early 20th century American Association Milwaukee Brewers, classic supper clubs and vintage brewery labels.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p><strong>Wheat &amp; Barley Braid:<\/strong> Featured on the shoulder sleeve and pant braid, this detail pays homage to Wisconsin\u2019s agricultural roots and the brewing industry that inspired the club\u2019s name.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p><strong>Sleeve Patch:<\/strong> A revitalized Barrelman paired with a full Wisconsin state outline highlights Brewers fandom spanning every county while offering a fresh take on an iconic symbol.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p><strong>Inside Neck Graphic \u201cForward\u201d:<\/strong> Wisconsin\u2019s state motto is proudly displayed inside the collar, reinforcing the organization\u2019s commitment to progress while honoring its past.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p><strong>Jocktag with Fishing Bobber Icon:<\/strong> A reinvention of the original City Connect grill patch, this new mark combines a bobber and a baseball resting on a Wisconsin lake &#8212; celebrating fishing as one of the state\u2019s favorite pastimes.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>The Brewers\u2019 in-house video production team is showing off the new look on <a href=\"https:\/\/www.mlb.com\/brewers\/fans\/city-connect\" target=\"_blank\">Brewers.com\/CityConnect<\/a> and their social media channels with music from Grammy Award-winning band Bon Iver, fronted by Eau Claire, Wis., native Justin Vernon. And a complete collection of merchandise with the new City Connect theme went on sale Thursday morning at the team store at American Family Field.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>The Brewers said that as part of the evolution, the original City Connect uniform unveiled in 2022 will be officially retired. But the Brewers will play on in powder blue thanks to the new road jerseys that were introduced this season.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"Styles__MarkdownContainer-dxqlie-0 iMsGag\">\n<p>\u201cWe were very, very pleased with the results in terms of merchandise sales and just the reaction and fan opinion about the original,\u201d Schlesinger said. \u201cIs it a hard jersey to replace and top? Sure. Everybody has their own opinions about jerseys. We were really pleased with the original version, and I think fans are going to like the new one.\u201d<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.mlb.com\/news\/brewers-release-city-connect-2-0-jerseys\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MILWAUKEE &#8212; The Brewers play in the city of Milwaukee. But they belong to the entire state of Wisconsin. The club kept that broader geographic footprint in mind for its second-generation City Connect uniforms, with \u201cWisco\u201d splashed across the chest and design elements inspired by a blaze orange sunset or a brightly colored fishing bobber [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102253,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","_gspb_post_css":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[18358,2982,15960,23108,5663],"class_list":["post-102252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-brewers","tag-city","tag-connect","tag-jerseys","tag-release"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brewers release City Connect 2.0 jerseys - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"MILWAUKEE -- The Brewers play in the city of Milwaukee. 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