{"id":103015,"date":"2026-04-10T08:57:44","date_gmt":"2026-04-10T11:57:44","guid":{"rendered":"https:\/\/ubirataonline.com.br\/youtube-has-quietly-raised-premium-prices-again-in-the-us\/"},"modified":"2026-04-10T08:57:46","modified_gmt":"2026-04-10T11:57:46","slug":"youtube-has-quietly-raised-premium-prices-again-in-the-us","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/youtube-has-quietly-raised-premium-prices-again-in-the-us\/","title":{"rendered":"YouTube has quietly raised Premium prices again in the US"},"content":{"rendered":"


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YouTube has raised Premium prices in the US, and this time it appears to have done so without any announcement.<\/p>\n

The individual plan is now $15.99 per month, up from $13.99. The family plan jumped from $22.99 to $26.99, the annual plan moved from $139.99 to $159.99, and Premium Lite ticked up from $7.99 to $8.99.<\/p>\n

If you subscribe through Apple, the individual plan will cost $20.99 a month instead of $15.99. And other plans will also cost more.<\/p>\n

YouTube\u2019s own price increase email to subscribers, shared in a Reddit thread<\/a> earlier today, highlights this difference: sign up on the website and you pay less. That\u2019s a $5 monthly gap on the same plan, just because of how you\u2019re billed.<\/p>\n

<\/a><\/p>\n

I confirmed the updated pricing directly on YouTube\u2019s website<\/a>.<\/p>\n

\"youtube-premium-pricing-usa\"<\/a><\/p>\n

The new numbers are also visible in Google\u2019s search snippet for the Premium page.<\/p>\n

\"youtube-premium-pricing-search-snippet\"<\/a><\/p>\n

A separate thread on r\/youtube<\/a> had users spotting the higher family plan price on desktop before receiving any email at all.<\/p>\n

\"youtube-premium-price-increase-usa\"<\/a><\/p>\n

YouTube last raised US prices in July 2023, when individual plans went from $11.99 to $13.99. 9to5Google<\/a> documented that round with a spokesperson statement and advance notice. This time, there\u2019s no public post or press release to point to, at least at the time of this writing.<\/p>\n

As recently as a few weeks ago, publications such as Android Police<\/a> were still citing $14 per month as the standard individual rate. The new prices are clearly live now.<\/p>\n

For the record, here\u2019s where everything lands in the US right now: Individual at $15.99\/month, Family at $26.99\/month, Student and Premium Lite both at $8.99\/month, and an annual option for $159.99. Apple-billed individual subscribers are looking at $20.99 a month.<\/p>\n

Featured image generated with AI<\/p>\n

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