{"id":105999,"date":"2026-04-13T10:33:28","date_gmt":"2026-04-13T13:33:28","guid":{"rendered":"https:\/\/ubirataonline.com.br\/malbec-world-day-2026-celebrated-globally-on-april-17-with-your-malbec-your-call-campaign\/"},"modified":"2026-04-13T10:33:32","modified_gmt":"2026-04-13T13:33:32","slug":"malbec-world-day-2026-celebrated-globally-on-april-17-with-your-malbec-your-call-campaign","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/malbec-world-day-2026-celebrated-globally-on-april-17-with-your-malbec-your-call-campaign\/","title":{"rendered":"Malbec World Day 2026 Celebrated Globally on April 17 with “Your Malbec, Your Call” Campaign"},"content":{"rendered":"


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NEW YORK<\/span>, April 13, 2026<\/span> \/PRNewswire\/ —\u00a0Wines of Argentina<\/a>, announces the return of Malbec World Day<\/a>, taking place globally on April 17<\/b>, 2026<\/b>, marking the 16th edition of this initiative dedicated to Argentina’s flagship varietal.<\/p>\n

First established in 2011, Malbec World Day has become a key date on the international wine calendar, positioning Argentine Malbec as a global reference point and reinforcing Argentina’s role as one of the world’s leading wine producing countries.<\/p>\n

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A Global Toast to Argentina’s Signature Grape<\/b><\/p>\n

Celebrated in key markets around the world, including the United States, Argentina’s leading export destination, Malbec World Day showcases the diversity, quality, and evolution of Argentine Malbec.<\/p>\n

Over the past decade, the varietal has undergone a remarkable transformation. Today’s Malbecs are more diverse than ever, reflecting a wide range of terroirs, from the extreme-altitude vineyards of the North, the aridity of Cuyo to the southern regions of Patagonia and offering styles that range from fresh and vibrant to complex and structured.<\/p>\n

“Your Malbec, Your Call” Celebrating Freedom and Connection<\/b><\/p>\n

In 2026, the celebration is brought to life through a new global campaign, “<\/i>Your Malbec, Your Call,<\/i><\/a>“<\/i>, which places consumers at the center, reinforcing that there is no single way to enjoy Malbec. Whether paired traditionally or unexpectedly, enjoyed at a formal dinner or a spontaneous gathering, Malbec becomes a vehicle for connection and shared experiences.<\/p>\n

To further engage consumers, the campaign will come to life through a playful digital and influencer activation inspired by everyday decision-making. Partnering with lifestyle influencers across key US markets, the initiative invites audiences to embrace spontaneity by letting Malbec guide their choices.<\/p>\n

Through a lighthearted “cork toss” concept, influencers will present relatable, real-life dilemmas and let chance decide the outcome, reinforcing the idea that enjoying Malbec is about freedom, intuition, and living in the moment. Consumers will be invited to take part in the experience and let Malbec make the call, wherever and however they choose to celebrate.<\/p>\n

“Malbec World Day is not only a celebration of our flagship grape, but also of the people and moments that bring it to life<\/i>,” said Magdalena Pesce, CEO of Wines of Argentina. “With ‘Your Malbec, Your Call,’ we are inviting consumers, especially in key markets like the United States, to engage with Argentine wine in a more personal, authentic, and spontaneous way<\/i>.”<\/p>\n

Malbec World Day will be celebrated across the US with consumer-facing events open to the public, including:<\/p>\n