{"id":106979,"date":"2026-04-14T10:49:51","date_gmt":"2026-04-14T13:49:51","guid":{"rendered":"https:\/\/ubirataonline.com.br\/selma-blair-teams-up-with-mersea-a-kansas-city-based-lifestyle-brand-for-pajama-capsule\/"},"modified":"2026-04-14T10:50:00","modified_gmt":"2026-04-14T13:50:00","slug":"selma-blair-teams-up-with-mersea-a-kansas-city-based-lifestyle-brand-for-pajama-capsule","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/selma-blair-teams-up-with-mersea-a-kansas-city-based-lifestyle-brand-for-pajama-capsule\/","title":{"rendered":"Selma Blair Teams Up with Mersea, a Kansas City-based Lifestyle Brand, for Pajama Capsule"},"content":{"rendered":"


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\n\tSelma Blair<\/a>, the actress, activist and author, is getting into the pajama game.<\/p>\n

\n\tShe has teamed up with Mersea, a women-owned, Kansas City-based lifestyle brand known for its elevated travel essentials, to make Sea La Vie, a limited-edition pajama capsule that celebrates sleepwear as a modern self care ritual. The brand was founded by co-owners Melanie Bolin and Lina Dickinson in 2013.<\/p>\n

\n\tThe 52-year-old actress, who is known for such movies as \u201cCruel Intentions,\u201d \u201cLegally Blonde\u201d and \u201cHellboy,\u201d was particularly drawn to pajamas.<\/p>\n

\n\tThe capsule features everyday sleepwear, which takes the woman from her bed to beach and breakfast. The line weaves in aspects of Blair\u2019s own story and point of view through details such as embroidered self-love motifs, a bandana honoring her service dog, Scout, and a vintage-style sleep jacket inspired by a family memory.<\/p>\n

\n\tInterviewed last month in New York City, Blair told WWD, \u201cI was going through a lot of treatments, and I had just been diagnosed [with multiple sclerosis] after we [the cofounders and Blair] met, and I got this really amazing care package in the mail. I was in bed, but in these cashmere pieces. When I was being treated in the hospital, I was also wearing things that felt rich, and I felt taken care of, and it was from these women.<\/p>\n

\n\t\u201cI always wear their things. When I started getting better, I got in touch, and said \u2018Would you be interested in doing this collaboration?\u2019\u201d said Blair, who was diagnosed with multiple sclerosis in August 2018.<\/p>\n

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\t\t\t\t\tSelma Blair in her pajama line for Sea La Vie. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy image<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tMade of luxe satins and ultra-soft materials, including 100 percent cotton for comfort and healing, the 14-piece Sea La Vie capsule features mix-and-match styles and accessories designed to be dressed up or down, for evenings in or mornings out. Styles range from jumpers and button-down tops to shorts and cotton sets, along with a sleeping mask, scarf and blanket.<\/p>\n

\n\tAsked how she decided on pajamas, Blair said, \u201cI like bed a lot. When people say what\u2019s your bedtime ritual, I\u2019m like, \u2018Pajamas. Go to bed, don\u2019t talk to me.\u2019\u201d<\/p>\n

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\t\t\t\t\t\t\"An<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tAn image from the Sea La Vie ad campaign with Selma Blair.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tcourtesy of Mersea<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tBlair said there are some days that she has to recover in bed. \u201cI really wanted a bed jacket like my mother had. It was my first request. It\u2019s the first bed jacket that I\u2019ve seen in a mature color so that you can wear it out,\u201d Blair said.<\/p>\n

\n\tShe said she loves bed jackets because they keep you warm, but not too warm. \u201cIt doesn\u2019t wrinkle around your legs like a nightgown might. If you\u2019re wearing a little nightgown, and you\u2019re receiving visitors, or the doctor comes in, then you have a little jacket. I thought it was cool when I was young. I\u2019d take my mom\u2019s bed jackets and wear them out at night, with a cool little bralette and a pair of jeans and kind of make it a little sexier,\u201d Blair said.<\/p>\n

\n\t\u201cSo I like to sleep, I like to go on vacation by the ocean, all these things are inspiration. But really, I like a book, a pajama, a sleep mask, the bed jacket,\u201d Blair said.<\/p>\n

\n\tBlair writes all the copy for the little sayings and notes on the pieces. She said she likes the silk pajamas that feature her own lips. She did a lot of the creation and sent the cofounders little sketches.<\/p>\n

\n\tThe company executives and Blair worked on this collaboration between nine and 10 months. Blair said they did the design over Zoom. \u201cI hate Zoom, it\u2019s hard, but the Zooms were great. I mean, they\u2019re such pros,\u201d Blair said.<\/p>\n

\n\tThe capsule, which ranges from $38 for the mask up to $178 for the bed jacket, is designed in the U.S. and manufactured in India and China.<\/p>\n

\n\t\u201cIt\u2019s beautifully made and such attention to detail,\u201d said Blair, who said she\u2019s never designed anything before.<\/p>\n

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\t\t\t\t\t\t\" An<\/p><\/div>\n<\/p><\/div>

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\t\t\t\t\tAn ad image from Sea La Vie collection. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Mersea<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\t\u201cI was intimidated because I do have such a specific idea of how I like to look,\u201d she said. Sometimes it may be amusing or a little punk rock. \u201cBut I do like a really pretty classic look. And I\u2019ve always wanted something that\u2019s pink and green, and the closest that I\u2019ve gotten to me wearing pastels is the pink pajamas with the green piping. And it is one of my favorites. I love the piping pajamas,\u201d she said.<\/p>\n

\n\tThe label reads Sea La Vie by Selma Blair.<\/p>\n

\n\tAsked if it\u2019s for one season, or will they continue it, Blair said, \u201cWell, it depends if someone buys it, and then they\u2019ll have me back. But otherwise we might just be friends,\u201d she quipped.<\/p>\n

\n\tBlair was photographed for the Sea La Vie ad campaign in Laguna Beach, Calif. <\/p>\n

\n\tThe cofounders revealed there are some things in the works for holiday.<\/p>\n

\n\tAsked what she enjoyed most about the experience, Blair replied, \u201cTo be with them and their spirit. I\u2019ve been having to learn stamina again and to take better care of myself. There couldn\u2019t be better role models. They like themselves and their lives and their kids and travel and the things that you want to inspire you. You can get pretty far away from things. COVID was a hit for a lot of people, and I have a chronic illness. And I think everyone felt like they had it with the way the world kind of adjusted to life indoors on our own. And I think a lot of people lost their stamina for going out\u2026you get into a different rhythm and you lose momentum. There\u2019s still such a joy, and people might not change [clothes] as much as they used to. You see people putting on a nice pair of pajamas and go out,\u201d Blair said.<\/p>\n

\n\tAsked what else she\u2019d like to design, Blair said, \u201cI\u2019d like to design this whole wardrobe. I\u2019m just getting my chops. I\u2019m not always a self-generator of an idea. I need someone to bounce an idea off of. But you do get isolated, whether you\u2019re spending time overseeing your child\u2019s life from a distance because they want nothing to do with you, or you\u2019re working and traveling and you\u2019re on your own mission. There are all these things that keep us away from people. And then I don\u2019t get ideas. I have to talk to people to have to say the stupid idea. I forgot how to think in certain ways, in the way that stretches that muscle.\u201d<\/p>\n

\n\tBlair, a University of Michigan graduate, said it\u2019s good to stretch that muscle and start to exercise that.<\/p>\n

\n\tThe line comes in XS to XL. It is being offered online, but they\u2019re considering a couple of stores for resort. There\u2019s XOXO on the drawstrings. One says, \u201cThe lucky one.\u201d<\/p>\n

\n\tTen percent of profits from the Sea La Vie collection will benefit the American Brain Foundation, where Blair is global ambassador and national chair for Brain Health. Blair also has a limited-edition collaboration with Benny\u2019s Eyewear.<\/p>\n

\n\tAs for upcoming projects, Blair said she\u2019s about to start filming a movie called \u201cEthan Almighty,\u201d that is about a real-life hero dog that miraculously survives unspeakable odds and changes the life of his new adopted human. She said she\u2019s also been boxing with Freddie Roach to build stamina.<\/p>\n<\/div>\n


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Selma Blair, the actress, activist and author, is getting into the pajama game. She has teamed up with Mersea, a women-owned, Kansas City-based lifestyle brand known for its elevated travel essentials, to make Sea La Vie, a limited-edition pajama capsule that celebrates sleepwear as a modern self care ritual. The brand was founded by co-owners […]<\/p>\n","protected":false},"author":1,"featured_media":106981,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[2725],"tags":[28155,9007,6448,28158,5864,2734,28156,28159,15888,6479],"class_list":["post-106979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","tag-blair","tag-brand","tag-capsule","tag-citybased","tag-kansas","tag-lifestyle","tag-mersea","tag-pajama","tag-selma","tag-teams"],"blocksy_meta":[],"yoast_head":"\nSelma Blair Teams Up with Mersea, a Kansas City-based Lifestyle Brand, for Pajama Capsule - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"Selma Blair, the actress, activist and author, is getting into the pajama game. 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