\n\t\t\t\t\tOld Navy x Christopher John Rogers<\/span><\/p>\n\t\t\t\t\t\t\t\t\tCourtesy of Old Navy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n\n\t\u201cFor our second collaboration after Anna Sui, I knew that the person who I wanted to work with was Christopher. First and foremost, because of his work and how he interprets American codes of style and the classics, as well as the synergy of the celebration of joy, and of color and pattern,\u201d Posen said, nothing John Rogers\u2019 codes parallel those of Old Navy.<\/p>\n
\n\tPosen added that conversations about working with John Rogers had been in play for more than a year.<\/p>\n
\n\t\u201cFor me, this has been something that I wanted to bring into Old Navy immediately, as of part of our style proposition as we\u2019re in this major evolution of the brand and the product. I had mapped out and laid out different people that I would dream to work with, and bring that sense of surprise, delight and eclecticism that are so Old Navy. Christopher was there \u2014 we started talking about it significantly before our starting time,\u201d he said. \u201cI had to get the first one going \u2014 it\u2019s a new muscle for our incredible design team, led by Sarah Holme [Old Navy head of design and product development] and her incredible team.\u201d<\/p>\n
\n\tHe added that doing the American designer collaborations has also been \u201cone of our really great tests of our P to M [proto to marketing\/production] process using technology and the digital creation process at speed. That\u2019s significant, actually, from an industry standpoint and how we collaborate with designers, our vendors, our patternmakers, while still remaining integral to the design,\u201d Posen explained.<\/p>\n
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\t\t\t\t\t\t\n\t\t\t\t\tOld Navy x Christopher John Rogers<\/span><\/p>\n\t\t\t\t\t\t\t\t\tCourtesy of Old Navy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n\n\tFor both parties, inviting consumers to play with the styles was key to their collaboration, as seen through the 46-piece collection\u2019s wide variety of optimistic clothing and accessories in eye-catching hues that stem from John Rogers\u2019 knack for color.<\/p>\n
\n\t\u201cThe idea of play in there is really important and I feel like Christopher, while building pieces that have a great sophistication to them and play with construction also go into classic American sportswear, have that flair of life that brings fashion to the everyday,\u201d Posen explained.<\/p>\n
\n\tJohn Rogers told WWD that what drew him to the partnership, and what differentiates from those he\u2019s done in the past with J.Crew in 2024 and Target in 2021 was the wide range of mix-and-match products they\u2019re offering.<\/p>\n
\n\t\u201cWhat I\u2019ve always really been interested in is this idea of self-authorship and self-articulation and giving the customer lots of different options, whether it be an amazing jersey top, a button-down blouse, a dress, a skirt, a pair of utilitarian cargos and a coordinating jacket \u2014 all things that we\u2019re known for being able to offer. I\u2019m echoing Zac with amazing value and quality without losing any declarativeness with the product, which is really exciting to me,\u201d the designer said.<\/p>\n
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\t\t\t\t\t\t\n\t\t\t\t\tOld Navy x Christopher John Rogers<\/span><\/p>\n\t\t\t\t\t\t\t\t\tCourtesy of Old Navy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n\n\tFurthermore, the Old Navy x Christopher John Rogers collection\u2019s hues, including golden olive and reddish orange, play into the \u201cpossibilities for the customer \u2014 giving them something that\u2019s easy to wear and incorporate into their day to day, without losing any novelty and still feeling incredibly special,\u201d John Rogers said of choosing enticing specific and nuanced, yet friendly and familiar, hues.<\/p>\n
\n\tIn terms of silhouettes, the collaboration blends John Rogers\u2019 sculptural, voluminous techniques with Old Navy signatures, as seen as seen through the High-Waisted Barrel Jeans and Oversized Button-Down Jean Shirt, as well as floral and polka-dot printed Drop-Waist Midi Skirts with cute matching scarves (here, tied as a bandeau top) and twisted halter peplum top. John Rogers added the line\u2019s utilitarian elements helped balance out the more femme pieces and added dynamism to the offering.<\/p>\n
\n\tAdditional highlights include the ultimate summer canvas tote bag, available in two colorways; bold polka dot and stripe printed tops with matchings skirts; colorful dresses, and halterneck one-piece swimsuits, to name a few.<\/p>\n
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\t\t\t\t\t\t\n\t\t\t\t\tOld Navy x Christopher John Rogers<\/span><\/p>\n\t\t\t\t\t\t\t\t\tCourtesy of Old Navy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n\n\tTo bring the Old Navy x Christopher John Rogers collaboration to life, the duo tapped mother-daughter trio Kimora, Ming and Aoki Lee Simmons to front its campaign.<\/p>\n
\n\t\u201cI think the most exciting part was, again, the dynamism in the types of people that can partake in this idea of fashion. So, regardless of age, regardless of identity or body type, really sort of providing people, again with the tools to self-express is really important,\u201d John Rogers said. \u201cThese three ladies were a really fun expression of that and obviously, great personalities as well.\u201d<\/p>\n
\n\tPosen added that mixing pop culture and family with the elevation of the collection was also key to the collaboration\u2019s omnichannel strategy rollout, which will include a multifaceted campaign that tells the designer\u2019s story, and goes into stories with the Lee Simmons family. In addition, the Old Navy x Christopher John Rogers collaboration is taking over Times Square on Monday evening with a celebratory event at Old Navy\u2019s Midtown Manhattan flagship.<\/p>\n
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\t\t\t\t\t\t\n\t\t\t\t\tOld Navy x Christopher John Rogers<\/span><\/p>\n\t\t\t\t\t\t\t\t\tCourtesy of Old Navy<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n\n\t\u201cWe will always want to have newness, excitement and great product, but it\u2019s always important that it feels special,\u201d Posen said of the Old Navy x Christopher John Rogers collaboration and future American designer collaborations.<\/p>\n
\n\t\u201cRight now, our cadence for American designer collaborations is four a year. It enables us to do the best product to partner as we expand with fashion-tainment on how we story tell. That will be a part of the growth strategy here in terms of how we tell the story of these great creators,\u201d he said.<\/p>\n<\/div>\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Calling all lovers of joyful, colorful, happy fashion: Old Navy has teamed with New York-based luxury American designer Christopher John Rogers for its second designer collaboration. \u201cWe have taken the initiative in terms of bringing great American designers to our Old Navy customer. That can be from established icons to up-and-comers to the stars of […]<\/p>\n","protected":false},"author":1,"featured_media":107770,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","_gspb_post_css":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[2725],"tags":[5310,10099,8667,10753,6225,28463,7931,28462,10787],"class_list":["post-107769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","tag-american","tag-celebrates","tag-christopher","tag-collaboration","tag-john","tag-joyful","tag-navy","tag-rogers","tag-style"],"blocksy_meta":[],"yoast_head":"\n
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