{"id":114834,"date":"2026-04-25T07:08:11","date_gmt":"2026-04-25T10:08:11","guid":{"rendered":"https:\/\/ubirataonline.com.br\/organizing-the-london-marathon-pace-setters-a-50000-time-bonus-and-bespoke-menus\/"},"modified":"2026-04-25T07:08:14","modified_gmt":"2026-04-25T10:08:14","slug":"organizing-the-london-marathon-pace-setters-a-50000-time-bonus-and-bespoke-menus","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/organizing-the-london-marathon-pace-setters-a-50000-time-bonus-and-bespoke-menus\/","title":{"rendered":"Organizing the London Marathon: Pace-setters, a $50,000 time bonus and bespoke menus"},"content":{"rendered":"


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The London Marathon takes place this Sunday, but preparations for the 2026 event began almost as soon as last year\u2019s edition finished.<\/p>\n

First, there are the big-name athletes to find and woo into competing on the streets of the UK\u2019s capital, then the pace-makers, the notable debutants, and the tantalising head-to-heads to create; there\u2019s the hotel bookings, the visas, the flights, the prize money and even bonuses to ponder over. It is an exhaustive, months-long to-do list for one of the biggest sporting events held in the city each year.<\/p>\n

As the heads of the elite athletes and para athletes sections respectively, it\u2019s up to Spencer Barden and Michelle Weltman to attract the best runners and curate eye-catching fields for what is one of the most prestigious marathons on the global calendar.<\/p>\n

\u201cThe process starts from almost the day after the race the previous year,\u201d Barden tells The Athletic.<\/em> \u201cLondon prides itself in having the best fields.\u201d<\/p>\n

Priority one is trying to get the previous year\u2019s champions back. \u201cBecause they (runners) can only do one spring marathon, we\u2019re competing against Boston and Tokyo,\u201d he says.<\/p>\n

Calls are made following the fall marathons \u2014 Berlin, Chicago and New York \u2014 to lock athletes in before the turn of the year, allowing the elite fields to be announced in January.<\/p>\n

For wheelchair athletes, it works in a slightly different way.<\/p>\n

\u201cThey can do marathon after marathon after marathon,\u201d says Weltman. \u201cSo, for me, the process starts a bit later, but I\u2019m in contact with them throughout the year.\u201d<\/p>\n

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\n Sabastian Sawe of Kenya won the men\u2019s race in London last year. (Justin Tallis \/ AFP via Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Barden spends a lot of time speaking to agents and other athlete representatives. Jacob Kiplimo\u2019s marathon debut in the 2025 race \u2014 the Ugandan half-marathon world-record holder finished second in 2 hours, 3.37 minutes \u2014 had been sealed years prior, after a handshake agreement with his agent.<\/p>\n

Roughly speaking, organizers try to build balanced fields with four different athlete types: the big names, standout head-to-head battles, significant debutants and top-ranking British runners.<\/p>\n

Barden cites Hellen Obiri of Kenya, who is making her London debut this year, as a significant get: \u201cShe\u2019s won (the marathons) in New York and in Boston, but hasn\u2019t had the chance to run as fast in a women\u2019s-only race, where we\u2019re looking at 2:15-type pace (close to the world record).\u201d<\/p>\n

Another recruit is Yomif Kejelcha, an Ethiopian athlete with incredible range \u2014 he has set world records for the half-marathon and the indoor mile \u2014 who will compete over the full 26.2 miles for the first time tomorrow.<\/p>\n

Where London differs from other major marathons is that the women\u2019s and men\u2019s races are run separately, the former setting off 30 minutes earlier. Tigst Assefa of Ethiopia ran 2:15:50 in warm conditions last April, which made for the second time in two years that the women\u2019s-only world record was broken in the race (after Kenyan runner Peres Jepchirchir\u2019s 2:16:16 in 2024).<\/p>\n

Weltman says the wheelchair races market themselves.<\/p>\n

\u201cEveryone wants to come to London,\u201d she says. \u201cWe always have the most competitive field\u201d \u2014 something she attributes to the athletes enjoying a \u201ctechnical\u201d course with plenty of turns. \u201cIt changes how they race and how they work as a pack.\u201d<\/p>\n

Some wheelchair athletes skip the Boston and New York events because they do not feel comfortable with the high speeds they can reach down the hillier sections of the routes in those cities, Weltman says.<\/p>\n

Weltman was shocked in 2023 when Marcel Hug won the men\u2019s wheelchair race in 1:23:44, just two seconds off the world record. The Swiss has now claimed five straight London titles, while his compatriot Catherine Debrunner has taken three of the past four women\u2019s crowns \u2014 she retained her title last year with a course-record time of 1:34:18.<\/p>\n

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\n Marcel Hug pictured competing in last year\u2019s London Marathon. (Getty Images \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

There are no plans for tweaks to make the London course faster, though very minor adjustments sometimes have to be made.<\/p>\n

For that, organizers turn to the same technology used when Eliud Kipchoge of Kenya broke the two-hour-marathon barrier in 2019, overlaying data onto potential routes to find the optimal one.<\/p>\n

\u201cLondon is quick,\u201d Barden says, believing the elite women are \u201clikely to run quicker\u201d than 2:16 this year. \u201cAll these things are weather-dependent. Is it possible to run sub-two hours on the London course? Maybe.\u201d<\/p>\n

Collaboration has been key for Weltman and the wheelchair races. They partnered with organizers of the Boston event, creating a challenge whereby athletes who competed in both \u2014 always held just six days apart \u2014 became eligible for extra prize money. \u201cIt used to be that athletes would choose between London and Boston,\u201d Weltman, who also helped recruit athletes for that U.S. race, says.<\/p>\n

She and Barden are proud that, since 2024, they have offered equal prize money for placed finishes across the four elite races. \u201cIt’s something that I’ve been passionate about working towards,\u201d Weltman says.<\/p>\n

Winners of the four elite races (men\u2019s and women\u2019s runners and the equivalent wheelchair athletes) receive $55,000<\/a>\u00a0(\u00a340,800). Second and third place take home $30,000 and $22,500 respectively, scaling down to 12th place ($1,000).<\/p>\n

There is a separate pot of British-only prize money, and discussions happen yearly about bonuses for breaking time thresholds. This is pertinent given this super-shoe era, in which road-running times and records continue to be obliterated<\/a>. The sport has moved on since Barden\u2019s own days as an international athlete in the late 1990s and early 2000s. \u201cWe could probably be bankrupt now if we kept the same time bonuses,\u201d he laughs.<\/p>\n

They will pay out $50,000 for any man who wins in under 2:04, likewise sub-2:17 for the women\u2019s champion. The maximum on offer is $150,000 for victors quicker than 2:02 (men) and 2:15 (women).<\/p>\n

One key cog to race day is pacers and pacing groups, which Barden sorts out in January, once the competitors are confirmed. \u201cWe could have three, four, five, even six pace groups within any of the races,\u201d he explains. Wheelchair athletes, Weltman says, \u201cuse each other\u201d and do not suit the use of dedicated pacesetters. Instead, they have devices attached to their chairs which track speed and splits.<\/p>\n

Barden has his methods for picking pacers: \u201cThey’re either people I’ve used in the past (or) athletes from other races who have done a really good job. We have (had) British athletes who were interested to run in the future, on the basis that I know they\u2019re probably going to race in a year or two.\u201d<\/p>\n

He namechecks Mo Farah, Eilish McColgan and Emile Cairess, all Brits who paced before later running strong marathons in London.<\/p>\n

Jess Warner-Judd, who will compete this weekend in her second-ever marathon, is another in that group, and Olympic champion triathlete Alex Yee returns this year to pace after running 2:11:08 on his full London debut in 2025.<\/p>\n

\u201cIt gives opportunity and experience, the chance to take drinks on the personal drink station \u2014 because that’s a new thing for some athletes,\u201d Barden says of British pacers. \u201cAlso, communication is really key within pacing groups. Having British athletes in there does help, especially as the first 5km (just over three miles) is slightly downhill and a bit quicker. You almost need to hold the athletes back a bit.\u201d<\/p>\n

There are multiple meetings to initially group athletes and then \u201cfine-tune\u201d strategies once it gets to race week and weather conditions for Sunday are known. \u201cWe give them pace charts; all the information about if they’re going to drop out at certain points, how to get picked up and brought back to the finish,\u201d Barden says.<\/p>\n

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\n Recreational runners cross Tower Bridge during the 2024 London Marathon. (Henry Nicholls \/ AFP via Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

All pacers are contracted at least to halfway, he adds. Many complete 15.5 (25km) or 18.6 miles (30km). They have a \u201cbig network\u201d of communication and vehicles to pick the pacers and any DNFs (did not finish) up once they stop.<\/p>\n

A dedicated team sorts everything for athletes, from transport and documentation to booking flights and sorting visas. They ensure the race-spec wheelchairs are transported safely, while athletes are fast-tracked through immigration and chauffeured to their west London hotel \u2014 all elements of what Barden calls \u201cperformance-first\u201d treatment.<\/p>\n

There are doctors, physios and massage therapists, plus check-in for athletes as soon as they arrive at the hotel, where there are specific, exclusive areas for them to eat, with \u201cbespoke menus\u201d provided full board. \u201cWheelchair athletes are coffee-crazy, and there\u2019s a coffee shop in the hotel so they don\u2019t even have to go out,\u201d Weltman says.<\/p>\n

\u201cWe\u2019re talking the best part of 800 bed nights in the hotel. It’s a big operation to manage,\u201d Barden adds, which is why they start to make bookings six months in advance.<\/p>\n

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\n Hellen Obiri, winner of last year’s New York Marathon, is making her London debut this weekend. (Ishika Samant \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

As race day approaches, Barden and Weltman cross their fingers that everyone makes the start line. \u201cYou anticipate dropouts. It\u2019s all part of the process,\u201d Barden says. Late injury or illness can rule athletes out. \u201cThere may be one in 10 years that everybody stays in \u2014 that’s a bonus.\u201d<\/p>\n

He remembers the year when legendary Ethiopian marathoner Kenenisa Bekele scratched the day before. Weltman cites Swiss athlete Manuela Schar, a three-time London winner, who was told by a doctor at the race start that she was not well enough to compete.<\/p>\n

Last week, home favourite Cairess and 2024 women’s champion Jepchirchir pulled out. Reigning women’s Olympic marathon champion Sifan Hassan of the Netherlands had already withdrawn at the end of March.<\/p>\n

Barden and Weltman know how they will be feeling come the start at around 9am local time tomorrow: helpless.<\/p>\n

\u201cOnce the race starts,” Weltman says, “it’s out of our hands. It’s down to the athletes.\u201d<\/p>\n<\/div>\n


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The London Marathon takes place this Sunday, but preparations for the 2026 event began almost as soon as last year\u2019s edition finished. 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