{"id":123453,"date":"2026-05-07T14:11:10","date_gmt":"2026-05-07T17:11:10","guid":{"rendered":"https:\/\/ubirataonline.com.br\/personal-injury-attorney-has-been-putting-up-60-billboards-with-positive-messages-heres-why\/"},"modified":"2026-05-07T14:11:14","modified_gmt":"2026-05-07T17:11:14","slug":"personal-injury-attorney-has-been-putting-up-60-billboards-with-positive-messages-heres-why","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/personal-injury-attorney-has-been-putting-up-60-billboards-with-positive-messages-heres-why\/","title":{"rendered":"Personal injury attorney has been putting up 60 billboards with positive messages. Here\u2019s why."},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p class=\"text | article-text\">LOUISVILLE, Ky. (WAVE) &#8211; Sam Aguiar has been a personal injury lawyer since 2008.<\/p>\n<p class=\"text | article-text\">\u201cIt\u2019s a tough field, but it\u2019s a rewarding field,\u201d Aguiar said.<\/p>\n<p class=\"text | article-text\">In December 2024, he decided to go beyond the courtroom and put up billboards around town with motivational messages.<\/p>\n<p class=\"text | article-text\">\u201cI designed them myself,\u201d Aguiar said. He sent them to his billboard representative and told them to get the billboards up before he changed his mind.<\/p>\n<p class=\"text | article-text\">\u201cI know it sounds a little crazy,\u201d he said.<\/p>\n<h2 class=\"header | article-header w-100\">Simple messages for difficult times<\/h2>\n<figure class=\"media-item | figure media-item-image article-image w-100\">\n<div class=\"figure-wrapper img-wrapper figure-img\"><\/div><figcaption class=\"figure-caption mt-1 px-1\"><span class=\"caption-text\">In December 2024, personal injury lawyer Sam Aguiar decided to go beyond the courtroom and put up billboards around town with motivational messages.<\/span><span class=\"caption-credit\">(WAVE)<\/span><\/figcaption><\/figure>\n<p class=\"text | article-text\">Aguiar said the plan was to make the messages simple so they would resonate with people.<\/p>\n<p class=\"text | article-text\">\u201cI remember there was \u2018Believe in yourself.\u2019 There was \u2018Good vibes only today.\u2019 There was \u2018Stay strong\u2019\u2014very short messages, you know\u2014hoping to speak to different people who may be going through different times,\u201d he said.<\/p>\n<p class=\"text | article-text\">Since December, Aguiar has put up about 60 billboards in high-traffic areas around Louisville.<\/p>\n<p class=\"text | article-text\">The response was immediate. More than 2,000 people have reached out through phone calls, emails, texts, and social media.<\/p>\n<p class=\"text | article-text\">\u201cI was getting messages from trauma nurses who said they saw some by the hospitals that really braced them for what they knew was going to be another tough shift. We\u2019d gotten a great message from a cancer patient who was driving up from E-town a few days a week to go through chemo, and she said that when those messages popped up, it gave her a little bit of a boost. We had EMTs reach out. We had some teachers reach out. We had single moms reach out. It was awesome,\u201d Aguiar said.<\/p>\n<p class=\"text | article-text\">Aguiar has also had fun with the campaign. One billboard near the fairgrounds references a social media trend his 13-year-old would recognize.<\/p>\n<p class=\"text | article-text\">\u201cI figured if you can\u2019t beat them, join them,\u201d he said. \u201cMaybe Mom and Dad up front will, you know, like being reminded that they\u2019re a 10. And then maybe their kiddos in the back will see six, seven and start doing whatever that little motion is at six, seven.\u201d<\/p>\n<h2 class=\"header | article-header w-100\">Not about business<\/h2>\n<p class=\"text | article-text\">Aguiar said the goal was never about generating business, though some new clients have come his way.<\/p>\n<p class=\"text | article-text\">\u201cIt\u2019s not hard to remind people that they\u2019re important, that they\u2019re loved, that they\u2019re making a difference, um, and that they make the world a better place,\u201d he said.<\/p>\n<p class=\"text | article-text\">Aguiar has spent more than half a million dollars on the campaign and wants to continue it.<\/p>\n<\/div>\n<p><i>Copyright 2026 WAVE. All rights reserved.<\/i><\/p>\n<p><a href=\"https:\/\/www.wave3.com\/2026\/05\/07\/personal-injury-attorney-has-been-putting-up-60-billboards-with-positive-messages-heres-why\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>LOUISVILLE, Ky. (WAVE) &#8211; Sam Aguiar has been a personal injury lawyer since 2008. \u201cIt\u2019s a tough field, but it\u2019s a rewarding field,\u201d Aguiar said. In December 2024, he decided to go beyond the courtroom and put up billboards around town with motivational messages. \u201cI designed them myself,\u201d Aguiar said. He sent them to his [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":123454,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","_gspb_post_css":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[7383,33733,5578,3007,10607,5693,20539,13061],"class_list":["post-123453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-attorney","tag-billboards","tag-heres","tag-injury","tag-messages","tag-personal","tag-positive","tag-putting"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Personal injury attorney has been putting up 60 billboards with positive messages. 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