{"id":129211,"date":"2026-05-14T01:04:13","date_gmt":"2026-05-14T04:04:13","guid":{"rendered":"https:\/\/ubirataonline.com.br\/how-edc-grew-into-an-electronic-dance-museum-behemoth\/"},"modified":"2026-05-14T01:04:16","modified_gmt":"2026-05-14T04:04:16","slug":"how-edc-grew-into-an-electronic-dance-museum-behemoth","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/how-edc-grew-into-an-electronic-dance-museum-behemoth\/","title":{"rendered":"How EDC grew into an electronic dance museum behemoth"},"content":{"rendered":"


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\n\t\t\t\t\"A
A festival attendee holds up a sign during day one of the Electric Daisy Carnival festival at the Las Vegas Motor Speedway Friday, May 16, 2025, in Las Vegas. (Madeline Carter\/Las Vegas Review-Journal)<\/figcaption><\/figure>\n<\/p>\n

Before half a million revelers could transform a racetrack into the world\u2019s largest annual dance music party, there were 4,000 ravers making the walls sweat in downtown Los Angeles three decades ago.<\/p>\n

Dieselboy was there, sowing the neon seeds of the very first Electric Daisy Carnival on June 1, 1997, at L.A.\u2019s Shrine Auditorium.<\/p>\n

\u201cI remember it was an extra vibey, massive event,\u201d the American drum \u2019n\u2019 bass pioneer recalls. \u201cThis was back when things were still very much underground, and even though the event was huge compared to other shows in the country at the time, the energy and the music just felt different. I remember having an absolute blast. The rest is a bit hazy.\u201d<\/p>\n

Fourteen years later, Dieselboy (aka Damian Higgins) also manned the decks during EDC\u2019s debut at Las Vegas Motor Speedway, the only artist to play both shows.<\/p>\n

He was wowed. Again.<\/p>\n

\n\t\t\t\t\"Fireworks\"Fireworks
Fireworks go off during the second night of the Electric Daisy Carnival at Las Vegas Motor Speedway on Sunday, May 18, 2025, in Las Vegas. (Chase Stevens\/Las Vegas Review-Journal) @csstevensphoto<\/figcaption><\/figure>\n<\/p>\n

\u201cI was blown away at the size and production that they had brought,\u201d he remembers. \u201cThe Los Angeles EDCs were always big, but this was just on another level.<\/p>\n

\u201cGetting shuttled around the space and seeing all of the rides and performers and the massive amount of detail that went into everything was truly incredible,\u201d he continues. \u201cAnd playing to a crowd that size was unreal.\u201d<\/p>\n

The crowd, the rides, the performers \u2014 everything that Higgins speaks of \u2014 has only grown more massive since.<\/p>\n

\n\t\t\t\t\"People\"People
People cheer as Brutalismus 3000 performs at the Cosmic Meadow stage during the second night of the Electric Daisy Carnival at Las Vegas Motor Speedway on Saturday, May 17, 2025, in Las Vegas. (Chase Stevens\/Las Vegas Review-Journal) @csstevensphoto<\/figcaption><\/figure>\n<\/p>\n

This weekend, EDC turns 30 in its adopted hometown of Las Vegas, where it has pumped over $2 billion into the local economy and had almost as pronounced an impact on the city as it has on electronic dance music itself, helping transform a once underground scene into a cultural King Kong, scaling the American mainstream like a metaphorical Empire State Building.<\/p>\n

Like Dieselboy, fellow DJ-producer Simon Apex (Simon Antill) has seen EDC develop from the ground up: The British expat first joined the artist roster for Insomniac, the event company behind EDC, in the mid-\u201990s, before returning as EDC\u2019s broadcast manager in 2025.<\/p>\n

\n\t\t\t\t\"Estevan\"Estevan
Estevan Velasco, of Las Vegas, dances during the final night of the Electric Daisy Carnival at Las Vegas Motor Speedway on Monday, May 19, 2025, in Las Vegas. (Chase Stevens\/Las Vegas Review-Journal) @csstevensphoto<\/figcaption><\/figure>\n<\/p>\n

He was there when EDC was born, and he\u2019s watched it grow into a behemoth.<\/p>\n

\u201cElectric Daisy Carnival, from the get-go, had this very fun, festival vibe to it. It just looked like more of a cultural event than it did a rave,\u201d he recalls. \u201cIt created an environment where even the strangest square pegs fit in the round holes. Everybody was there on an even plane, all walks.<\/p>\n

\u201cEverybody came together as one for the unity of dance music. It\u2019s just mind-blowing to see where it is now.\u201d<\/p>\n

\n\t\t\t\t\"Attendees\"Attendees
Attendees dance at the Cosmic Meadow stage during the final night of the Electric Daisy Carnival at Las Vegas Motor Speedway on Monday, May 19, 2025, in Las Vegas. (Chase Stevens\/Las Vegas Review-Journal) @csstevensphoto<\/figcaption><\/figure>\n<\/p>\n

\u2018A magical paradise\u2019<\/h2>\n

Swapping exhibition halls for swimming pools, EDC returned for its second run in June 1999 at the Lake Dolores Waterpark in Newberry Springs, California, about two hours south of Vegas off Interstate 15.<\/p>\n

The flyer for the show promised a \u201cvirgin outdoor never-raved-in tree-lined location,\u201d though no address or venue name was provided \u2014 you had to dial up the info line for that.<\/p>\n

As Antill notes with a chuckle, there are now more people on the EDC guest list each year than there were in attendance back then.<\/p>\n

\n\t\t\t\t\"Festival\"Festival
Festival attendees make kandi bracelets during day one of the Electric Daisy Carnival festival at the Las Vegas Motor Speedway Friday, May 16, 2025, in Las Vegas. (Madeline Carter\/Las Vegas Review-Journal)<\/figcaption><\/figure>\n<\/p>\n

So, how did EDC go from those soggy, modest digs to sold-out speedways?<\/p>\n

It started by being way ahead of the dance music curve in America.<\/p>\n

Antill helped: A veteran of the European scene, he befriended EDC founder Pasquale Rotella in the early \u201990s after calling the number on an Insomniac show flyer and getting a page back from the head of the young company.<\/p>\n

\u201cHe was so interested in learning about the scene in Europe, because he knew that whatever was happening there was coming here,\u201d Antill says. \u201cThe European stuff was just bonkers, and Pasquale was seeing this.<\/p>\n

\n\t\t\t\t\"Costumed\"Costumed
Costumed performers walk the festival grounds during the final night of the Electric Daisy Carnival at Las Vegas Motor Speedway on Monday, May 19, 2025, in Las Vegas. (Chase Stevens\/Las Vegas Review-Journal) @csstevensphoto<\/figcaption><\/figure>\n<\/p>\n

\u201cHe wanted Insomnia to reach a level alongside those European brands,\u201d he continues, \u201cbecause at the time, the people in Europe didn\u2019t really take America seriously: \u2018What are these idiots doing?\u2019 Pasquale really wanted to get the respect that was due to the American industry, and put it on par with the U.K.\u201d<\/p>\n

To this end, Rotella steadily took EDC to bigger venues with bigger production values, turning his shows into events, the fest graduating from dusty, middle-of-nowhere theme parks to the L.A. Memorial Coliseum in 2007, a watershed moment for electronic dance music in America.<\/p>\n

A scene incubated in abandoned warehouses and off-the-grid, DIY spots was now taking over stadiums.<\/p>\n

\n\t\t\t\t\"People\"People
People dance as Brutalismus 3000 performs at the Cosmic Meadow stage during the second night of the Electric Daisy Carnival at Las Vegas Motor Speedway on Saturday, May 17, 2025, in Las Vegas. (Chase Stevens\/Las Vegas Review-Journal) @csstevensphoto<\/figcaption><\/figure>\n<\/p>\n

L.A. native and rave lifer Yogi Carranza, who\u2019s been immersed in the electronic dance music scene since the early \u201990s, still sounds a bit awestruck when recalling his first EDC at the Coliseum in 2009.<\/p>\n

\u201cWhen you walked down those steps, you heard that music for the first time \u2014 and it was booming \u2014 you were just like, \u2018Whoa!\u2019\u201d remembers Carranza, a private chef who\u2019s attending his 17th EDC this weekend.<\/p>\n

\u201cGoing to that changed my life,\u201d he continues. \u201cIt\u2019s a place to experience something you\u2019ve never experienced outside of EDC, because that\u2019s the only place you\u2019re going to experience it. Those memories still pop in my head today.\u201d<\/p>\n

Superstar DJ-producer Kaskade, who\u2019s played EDC a dozen times now, also reflects fondly on the Coliseum years, citing the 2010 show as a personal favorite.<\/p>\n

\n\t\t\t\t\"Performers\"Performers
Performers dance to a DJ set during day one of the Electric Daisy Carnival festival at the Las Vegas Motor Speedway Friday, May 16, 2025, in Las Vegas. (Madeline Carter\/Las Vegas Review-Journal)<\/figcaption><\/figure>\n<\/p>\n

\u201cIt was a big event, but nothing like it is now, way more stripped back,\u201d he recalls. \u201cBut there I was, sharing a stage with Swedish House Mafia and Deadmau5, and my big move was to release large balloons into the audience. It was so fun to be eye to eye with people vibing to the music and punching balloons back and forth to each other.\u201d<\/p>\n

A year later, EDC moved to Vegas, where it drew a sold-out crowd of over 230,000 fans thanks to big names like David Guetta, Skrillex and Tiesto, who\u2019s the only artist to perform at every EDC since, returning again on Saturday.<\/p>\n

\u201cIt was really special to play at the Vegas one,\u201d Tiesto told Neon in an interview prior to a previous EDC. \u201cThe set was great; the crowd was great.<\/p>\n

\n
\n
\n

Going to that changed my life. It\u2019s a place to experience something you\u2019ve never experienced outside of EDC, because that\u2019s the only place you\u2019re going to experience it. Those memories still pop in my head today.<\/p>\n

YOGI CARRANZA,<\/b> RECALLING HIS FIRST EDC AT THE LOS ANGELES COLISEUM IN 2009<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n

\u201cI just really love EDC,\u201d he said. \u201cIt\u2019s like a dream \u2014 like a magical paradise you enter.\u201d<\/p>\n

Tiesto also started seeing EDC\u2019s greater impact on Vegas, helping turn the city from a dance music desert just a little over a decade ago into an EDM capital.<\/p>\n

\u201cI think through EDC, everybody goes to pool parties that weekend as well, goes to the clubs and discovers new DJs, new music,\u201d he said. \u201cThere\u2019s room for way more music now than there was. It has developed from Britney Spears mashups to every form of dance music you can find in Vegas now. And it\u2019s doing well. It\u2019s packed everywhere.\u201d<\/p>\n

\n\t\t\t\t\"Isabel\"Isabel
Isabel Serrano plays with her light up cape during day one of the Electric Daisy Carnival festival at the Las Vegas Motor Speedway Friday, May 16, 2025, in Las Vegas. (Madeline Carter\/Las Vegas Review-Journal)<\/figcaption><\/figure>\n<\/p>\n

Beyond the festival grounds<\/h2>\n

If not for Electric Daisy Carnival, there would be no \u201cparty potty\u201d to peer into right about now.<\/p>\n

Carina Carancho opens the restroom door at her new downtown rave store, PLUR City, 1405 S. Commerce St., revealing walls lined with snapshots of DJs and fans in the Vegas scene \u2014 hence the lavatory\u2019s nickname.<\/p>\n

\u201cI have all my friends and the rave community pictured up here,\u201d she explains. \u201cThat\u2019s the theme that we were going for, so people can see the rave community out here. I always tell people, we <\/em>are PLUR City.\u201d<\/p>\n

A purple oil barrel topped with free kandi beads marks the store\u2019s entryway. Inside, racks of rave wear hang next to fuzzy bucket hats, homemade kandi purses, bright yellow hockey masks and other fest essentials.<\/p>\n

\n\t\t\t\t\"Carina,\"Carina,
Carina, owner of PLUR City, a rave and festival clothing store, poses for a photo outside of her downtown store on Thursday, May 7, 2026. (Bizuayehu Tesfaye\/Las Vegas Review-Journal) @bizutesfaye<\/figcaption><\/figure>\n<\/p>\n

Carancho says PLUR City, which takes its name from the longtime rave motto of peace, love, unity, respect, has gotten off to a strong start since opening in early February, underscoring how the local scene has grown: There are over 200 EDM events here annually.<\/p>\n

\u201cThe amount of people and sales that we\u2019ve had have been astronomical,\u201d she says, noting that things have gotten even busier with the approach of EDC, which Carancho first attended in 2021, tagging along with friends.<\/p>\n

It was her first big rave, her introduction to the scene, and her store is a direct result of the experience.<\/p>\n

\u201cI had never listened to EDM, I had never been to a rave and I absolutely fell in love,\u201d she recalls. \u201cIt was the people, the fashion, the culture. I felt very accepted. Rave culture is where you can dress how you want, dance how you want, and it\u2019s all love, you know?\u201d<\/p>\n

\n\t\t\t\t\"Newlyweds\"Newlyweds
Newlyweds Miguel Sanchez, left, and Banely Legarda, both of Las Cruces, N.M., walk down the aisle while being cheered on by clowns during the second night of the Electric Daisy Carnival at Las Vegas Motor Speedway on Sunday, May 18, 2025, in Las Vegas. (Chase Stevens\/Las Vegas Review-Journal) @csstevensphoto<\/figcaption><\/figure>\n<\/p>\n

Speaking of love, EDC\u2019s local impact has also grown to encompass another one of the city\u2019s cottage industries: weddings.<\/p>\n

Since first being approached by Rotella to open an EDC chapel in 2013, minister Brian Mills, president of the Vegas Wedding Chamber and owner of Theme Las Vegas Weddings, has presided over more than 1,200 ceremonies at the fest.<\/p>\n

He and his wife will do 152 weddings this year at two chapels \u2014 that\u2019s one every 15 minutes, from 7 p.m. to 3 a.m. each night \u2014 not including a highly popular third chapel where festivalgoers can exchange unofficial vows with their besties.<\/p>\n

\u201cI do weddings at a lot of different festivals and sporting events,\u201d says Mills, who also works Formula One and NASCAR events and the Viva Las Vegas rockabilly weekender. \u201cThis is definitely, by far, the most excited group of brides and grooms that we have every year. It\u2019s the most unique experience.\u201d<\/p>\n

Even the fest\u2019s performers are getting in on the action: Last year, Chinese EDM standout Kromi became the first DJ to get married at EDC.<\/p>\n

\n\t\t\t\t\"Festival\"Festival
Festival attendees take in a ride during day one of the Electric Daisy Carnival festival at the Las Vegas Motor Speedway Friday, May 16, 2025, in Las Vegas. (Madeline Carter\/Las Vegas Review-Journal)<\/figcaption><\/figure>\n<\/p>\n

\u201cPeace, love, unity and respect,\u201d says Mills, a PLUR veteran nowadays. \u201cWe\u2019re the love.\u201d<\/p>\n

When EDC turns 30 this weekend, Antill will be back in the house performing, doing a tribute set to his late friend and fellow DJ-producer Danny \u201cLostboy\u201d Baldwin on Sunday.<\/p>\n

Before we end our call, he shares a more recent memory of being on the skydeck at EDC 2024 with his old buddy Rotella by his side.<\/p>\n

\u201cI\u2019m like, \u2018Mate, take a minute, look at this,\u2019\u201d he recalls telling his longtime friend as they gazed about all the colorful mayhem engulfing them. \u201c\u2018This is mind-blowing, dude.\u2019<\/p>\n

\u201c\u2018This was your vision, what you set out to do all those years ago,\u2019\u201d he continues. \u201c\u2018And you did it.\u2019\u201d<\/p>\n

Contact Jason Bracelin at jbracelin@reviewjournal.com<\/a> or 702-383-0476. Follow @jasonbracelin76 on Instagram.<\/em><\/p>\n<\/p><\/div>\n


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