{"id":129220,"date":"2026-05-14T01:17:10","date_gmt":"2026-05-14T04:17:10","guid":{"rendered":"https:\/\/ubirataonline.com.br\/cate-blanchett-co-founds-rsl-media-to-address-consent-around-ai-usage\/"},"modified":"2026-05-14T01:17:12","modified_gmt":"2026-05-14T04:17:12","slug":"cate-blanchett-co-founds-rsl-media-to-address-consent-around-ai-usage","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/cate-blanchett-co-founds-rsl-media-to-address-consent-around-ai-usage\/","title":{"rendered":"Cate Blanchett Co-Founds RSL Media to Address Consent Around AI Usage"},"content":{"rendered":"

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\n\tCate Blanchett<\/a> has co-founded a new non-profit company, RSL Media<\/a>, which helps provide a human consent framework for AI<\/a>\u2019s use of creative work, name, image and likeness.\u00a0<\/p>\n

\n\tAdvocates and supporters include Javier Bardem, George Clooney, Viola Davis, Tom Hanks, Dame Helen Mirren, Steven Soderbergh, Kristen Stewart, Meryl Streep, Dame Emma Thompson, Creative Artists Agency and the Music Artists Coalition.<\/p>\n

\n\tRSL Human Consent Standard, a free, public registry, launches in June and allows anyone to declare their AI permissions. The company was built around the idea that consent must come first. AI systems are using human expression, creative work and human likeness without consent. RSL Media addresses this problem by turning human consent into a signal that machines can read.\u00a0<\/p>\n

\n\tBlanchett said, \u201cAI technologies are expanding rampantly, essentially unchecked and unregulated. In order for humans to remain in front of these technologies, consent must be the first consideration.\u201d She added, \u201cRSL Media is a simple, effective and\u00a0free\u00a0<\/em>solutions-based technology for facilitating and activating consent. It\u2019s also the industry\u2019s first practical solution where people everywhere, not just public figures, can assert control over how their work is used by AI.\u201d<\/p>\n

\n\tNikki Hexum, co-founder and CEO of RSL Media, said, \u201cAI can\u2019t respect rights it can\u2019t see, and this means human consent is virtually invisible in this new digital era. The right to decide whether AI can use your work or identity should not be reserved for only those who can afford lawyers or have platforms big enough to be heard, it is a basic human right.\u201d Hexum added, \u201cRSL Media was created to make those choices clear so people can set their own terms, responsible companies can honor them and policymakers have a practical way to make AI protections work in the real world.\u201d<\/p>\n

\n\tRSL Media allows people to determine how their identity and creative works may be used by AI systems: allowed with terms or prohibited. These choices function like a traffic light. In addition, RSL Media provides AI systems with a universal way to understand consent, solving the problem created by complex rights systems.<\/p>\n

\n\tBlanchett has long been vocal about the dangers of AI. Earlier this year, Blanchett was one of the 700 artists, writers and creators, including Scarlett Johansson\u00a0and\u00a0Joseph Gordon-Levitt<\/a>, who united behind a new\u00a0anti-AI campaign<\/a>\u00a0calling out the tech companies exploiting copyrighted work without permission.<\/p>\n

\n\tWith RSL Media, more celebrities have spoken out, showing their support. <\/p>\n

\n\tThompson said, \u201cOf course, artists and cultural creatives will inevitably be involved with AI. At the moment, however, AI is merely stealing from us all. This is an urgent and essential initiative. It\u2019s also eminently doable, so let\u2019s do it without delay.\u201d<\/p>\n

\n\tDirector Steven Soderbergh said, \u201cRSL Media has a solution to a very serious problem, and their solution is simple, transparent, and resistant to manipulation. The sooner this independent standard is adopted, the better for all involved.\u201d<\/p>\n

\n\tMirren also added her support to the new initiative. \u201cArtists have always been inspired by those who went before them, that is how culture develops and reflects the society that it is born in. Every artist knows there is an absolute divide between inspiration and imitation. The one is an extension of the imagination, and the other a block to imagination, at the same time being crass theft.\u201d<\/p>\n

\n\tAs of today, registrants can reserve a consent ID and become a trusted partner. In June, RSL Media will launch a free public registry and be able to register and verify their identify, set permissions for their identity and creative works and more.<\/p>\n<\/div>\n

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Cate Blanchett has co-founded a new non-profit company, RSL Media, which helps provide a human consent framework for AI\u2019s use of creative work, name, image and likeness.\u00a0 Advocates and supporters include Javier Bardem, George Clooney, Viola Davis, Tom Hanks, Dame Helen Mirren, Steven Soderbergh, Kristen Stewart, Meryl Streep, Dame Emma Thompson, Creative Artists Agency and […]<\/p>\n","protected":false},"author":1,"featured_media":129221,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","_gspb_post_css":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[20377,35464,35463,35465,5017,14763,35466,35467],"class_list":["post-129220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-address","tag-blanchett","tag-cate","tag-cofounds","tag-consent","tag-media","tag-rsl","tag-usage"],"blocksy_meta":[],"yoast_head":"\nCate Blanchett Co-Founds RSL Media to Address Consent Around AI Usage - 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