{"id":129569,"date":"2026-05-14T12:15:19","date_gmt":"2026-05-14T15:15:19","guid":{"rendered":"https:\/\/ubirataonline.com.br\/social-media-videos-take-center-stage-in-l-a-mayoral-campaign\/"},"modified":"2026-05-14T12:15:22","modified_gmt":"2026-05-14T15:15:22","slug":"social-media-videos-take-center-stage-in-l-a-mayoral-campaign","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/social-media-videos-take-center-stage-in-l-a-mayoral-campaign\/","title":{"rendered":"Social media videos take center stage in L.A. mayoral campaign"},"content":{"rendered":"

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Spencer Pratt speaks into his smartphone camera, blaming Los Angeles Mayor Karen Bass for the environmental catastrophe of the Palisades fire, which burned his house, and the homeless crisis that triggered \u201ca sudden outbreak of a medieval disease,\u201d which we learn is typhus.<\/p>\n

Then there\u2019s City Councilmember Nithya Raman, holding a tiny microphone, walking and talking in an influencer style as she explains to viewers how she\u2019ll bring back Hollywood, make sure the streetlights work and oppose rich contracts for the city\u2019s police union.<\/p>\n

Bass is running a more traditional campaign, but even she is pushing her ads out on streaming platforms and social media, and posting videos on Instagram. <\/p>\n

\u201cThis is the new era of campaigning,\u201d said Sara Sadhwani, a politics professor at Pomona College. \u201cSocial media has changed the game. People have always looked for candidates they could have a beer with, but now it\u2019s about the ways in which they\u2019re able to connect with voters online.\u201d<\/p>\n

TV ads used to dominate in Los Angeles mayoral election campaigns. This year, candidates are increasingly pivoting to social media to post snappy, off-the-cuff videos that could fuel momentum for their campaigns if they go viral.<\/p>\n

Pratt in particular has built a national following with the help of ads gone viral on social media, including ones produced by his own camp as well as outside supporters. <\/p>\n

In one of his spots, Pratt appears outside Raman\u2019s home in Silver Lake and the mayor\u2019s city-owned mansion in Hancock Park, and then in front of the Pacific Palisades lot where his home burned in the 2025 fire. <\/p>\n

The pitch is that Pratt knows the consequences of failed leadership. The 30-second clip has racked up more than 13 million views since it was released in April.<\/p>\n

Political consultant Mike Trujillo said Pratt\u2019s role on \u201cThe Hills\u201d and other reality TV shows has given him an edge in the viral ad wars. <\/p>\n

\u201cIt\u2019s just second nature. So you\u2019re seeing him lean into things he already knows a little better,\u201d said Trujillo, who isn\u2019t affiliated with any of the mayoral campaigns. <\/p>\n

At the same time, Trujillo and others pointed out that social media has its limits. A viral video can spur buzz and raise a candidate\u2019s profile, but many of the viewers won\u2019t be voting in the city\u2019s June 2 primary election. <\/p>\n

\u201cMy college roommate could be watching in South Carolina,\u201d said longtime Democratic strategist Bill Carrick, who worked on former Mayor Eric Garcetti\u2019s 2017 reelection campaign.<\/p>\n

Bass, who has raised more money than any other candidate \u2014 with a war chest of nearly $4 million including public matching funds \u2014 is targeting Los Angeles voters in spots aired on \u201cJeopardy,\u201d \u201cWheel of Fortune,\u201d the NBA semifinals and other telecasts, according to Federal Communications Commission filings. <\/p>\n

Neither Raman nor Pratt has spent on a television ad on L.A.\u2019s top local stations, according to the filings. (Pratt did appear, unpaid, on \u201cThe Masked Singer\u201d in February for 57 seconds when his wife, Heidi Montag, was revealed as Snowcone<\/a>, one filing noted.)<\/p>\n

Bass\u2019 campaign has raised less money than in her 2022 run, but the incumbent isn\u2019t competing against anyone with pockets nearly as deep for advertisement spending as then-candidate Rick Caruso, who spent more than $100 million in his failed bid to beat Bass. <\/p>\n

\u201cCaruso outspent us 11 to 1 and we still won,\u201d Bass spokesperson Alex Stack said. \u201cThis time it\u2019s a bigger field. \u2026 We\u2019re running a dynamic, diverse media strategy.\u201d<\/p>\n

Bass is also getting some help from outside supporters.<\/p>\n

Four groups, including the L.A. County Federation of Labor, have spent a total of nearly $200,000 on the mayor\u2019s behalf, sending out fliers and mailers and phone-banking in support of the incumbent. (The labor group also reported spending $221,000 for an ad attacking Pratt,<\/a> but which analysts say is aimed at keeping Bass\u2019 progressive rival, Raman, out of the runoff.) <\/p>\n

Pratt and Raman are also getting outside support. One ad, created using artificial intelligence by Los Angeles-based AI filmmaker Charles Curran, depicts Pratt as a Batman-like character<\/a> fighting to save Los Angeles. Former Florida Gov. Jeb Bush hailed it as the \u201cbest political ad of the year.\u201d<\/p>\n

In the video, which features vulgar language from an AI-generated Gov. Gavin Newsom about a \u201ctransgender migrant,\u201d Pratt battles masked socialist enemies while frustrated Angelenos throw tomatoes at Bass and Newsom. <\/p>\n

Curran released another AI-powered video this month portraying Pratt as a hero in a \u201cStar Wars\u201d-type universe, once again fighting Bass, Newsom and masked socialists.<\/p>\n

The tagline for both videos: \u201cLA is worth saving. Vote Spencer Pratt.\u201d <\/p>\n

The Raman campaign has also received support from outside sources, including a recent video from comedian Adam Conover suggesting that Bass is attempting to elevate Pratt\u2019s campaign in order to avoid facing Raman in a runoff. That video got about 700,000 views.<\/p>\n

Raman\u2019s videos have not gotten as many views as some of Pratt\u2019s, but have still gotten hundreds of thousands of views on X and Instagram. <\/p>\n

In one, she talks about bringing Hollywood film shoots back to L.A. as she walks across a Disney lot. That video got nearly 100,000 views.<\/p>\n

The Raman campaign has also used targeted advertising on Instagram and YouTube, getting millions of views on some of its more formal campaign ads. <\/p>\n

Because Raman got into the race with just four months before the primary, she has raised less money and can\u2019t necessarily spend on big broadcast television ads that can cost millions. <\/p>\n

Many campaigns, meanwhile, have pivoted to another newer form of media to get their message out: podcasts. <\/p>\n

Bass has gone on dozens of podcasts over the last year, most recently speaking on the \u201cHigher Learning\u201d podcast, which covers issues in Black culture and politics. In April, Raman went on \u201cPod Save America\u201d and Pratt went on \u201cThe Joe Rogan Experience.\u201d<\/p>\n

Mayoral candidate Adam Miller, a tech entrepreneur, has lent his campaign $4 million. It is trying all the tactics \u2014 television ads, social media video and static ads, kiosks and billboards.<\/p>\n

\u201cIt\u2019s not an infinite amount of money,\u201d said Bill Burton, Miller\u2019s campaign advisor. \u201cYou still have to make choices based on what\u2019s the frequency of ads you\u2019re trying to get to your most likely voters.\u201d<\/p>\n

Meanwhile, community organizer Rae Huang\u2019s campaign is hoping to reach voters with an \u201cauthentic, digital-first campaign.\u201d<\/p>\n

\u201cWe don\u2019t have the resources for major TV or mail,\u201d said Amy Quichiz, Huang\u2019s co-campaign manager. <\/p>\n

To that end, the campaign pays for small Instagram boosts to its videos as well as for Instagram ads asking people to contribute to Huang\u2019s campaign. But the videos are purposely lower production value than a traditional ad. <\/p>\n

\u201cA bit less polished creates more trust,\u201d Quichiz said. <\/p>\n

As the June 2 primary nears, the candidates are likely to be more active than ever on social media, in targeted ads and on broadcast television, each hoping to get in the last word. <\/p>\n

\u201cWith less than a month until election day, this campaign blitz on social media and on television is only just beginning,\u201d Sadhwani said.<\/p>\n<\/p><\/div>\n

Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Spencer Pratt speaks into his smartphone camera, blaming Los Angeles Mayor Karen Bass for the environmental catastrophe of the Palisades fire, which burned his house, and the homeless crisis that triggered \u201ca sudden outbreak of a medieval disease,\u201d which we learn is typhus. Then there\u2019s City Councilmember Nithya Raman, holding a tiny microphone, walking and […]<\/p>\n","protected":false},"author":1,"featured_media":129570,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","_gspb_post_css":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[4662,4922,7050,31185,14763,146,12148,9781],"class_list":["post-129569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-campaign","tag-center","tag-l-a","tag-mayoral","tag-media","tag-social","tag-stage","tag-videos"],"blocksy_meta":[],"yoast_head":"\nSocial media videos take center stage in L.A. mayoral campaign - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"Spencer Pratt speaks into his smartphone camera, blaming Los Angeles Mayor Karen Bass for the environmental catastrophe of the Palisades fire, which\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubirataonline.com.br\/en\/social-media-videos-take-center-stage-in-l-a-mayoral-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media videos take center stage in L.A. mayoral campaign\" \/>\n<meta property=\"og:description\" content=\"Spencer Pratt speaks into his smartphone camera, blaming Los Angeles Mayor Karen Bass for the environmental catastrophe of the Palisades fire, which\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubirataonline.com.br\/en\/social-media-videos-take-center-stage-in-l-a-mayoral-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Ubirat\u00e3 Online Not\u00edcias - 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