{"id":131024,"date":"2026-05-16T03:43:08","date_gmt":"2026-05-16T06:43:08","guid":{"rendered":"https:\/\/ubirataonline.com.br\/yungblud-im-a-middle-class-english-kid\/"},"modified":"2026-05-16T03:43:09","modified_gmt":"2026-05-16T06:43:09","slug":"yungblud-im-a-middle-class-english-kid","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/yungblud-im-a-middle-class-english-kid\/","title":{"rendered":"Yungblud: ‘I’m a middle-class English kid"},"content":{"rendered":"


\n<\/p>\n

\n

\u201cI\u2019m on cloud nine, man,\u201d Yungblud tells me on a video call from his tour bus in Chicago. \u201cIt\u2019s f**king mental out here. The UK run was great, but the gigs here are mad. We\u2019re a little less invasive in the UK, but over here they follow you around everywhere. It\u2019s crazy. It\u2019s changed a lot since I was here last year.\u201d<\/p>\n

As if out of nowhere, Yungblud, born Dominic Richard Harrison in 1997, has become one of the biggest stars in the country, while also becoming one of the fastest-growing artists in the US. Having spluttered around for nearly a decade \u2013 trying this, trying that, attempting to become a pop singer, an actor, anything in front of an audience \u2013 his breakthrough came last year with the release of his album<\/a> Idols<\/em>. It was a record of modern goth rock songs that focused on alienation and teenage angst, and made Yungblud the unlikely hero to young misfits everywhere, a 21st-century Jim Morrison<\/a> in eyeliner and black-painted fingernails, who also appeals to Bud Light-drinking midwestern Americans in chinos and chambray shirts.<\/p>\n

\u201cOne of my big attributes is being so open, but it does exhaust you,\u201d he says. Having just started a US tour, the 28-year-old northerner is relentlessly upbeat, if a bit tired. He is one of those performers who loves meeting his audience, as it obviously validates him, but he\u2019s finding it harder as the crowds get bigger. <\/p>\n

\u201cYou can\u2019t do a gig here, and then meet 300 people after the show, and then another 50 the morning after when you go for a f**king coffee. I might have to figure this out. I don\u2019t want to be stuck in my room \u2013 I want to go out. I don\u2019t want to be in a spa hotel with a f**king shaman. I ain\u2019t f***ing Bono<\/a>! Yet! My security guards keep telling me to let them know when I\u2019m leaving the hotel. But it\u2019s both a blessing and a curse, which is what you work for.\u201d<\/p>\n

The Yungblud audiences, he explains, are louder and bigger than last year as the age demographic is getting wider. \u201cIt\u2019s like Ozzy Osbourne or Queen or Aerosmith or INXS at Wembley. It\u2019s a crowd like that. It\u2019s not as angry anymore. There\u2019s less teenage pent-up energy. Now I know Yungblud has the legs to go the distance.\u201d He talks about himself in the third person, but then he always did. Yungblud, after all, is a persona, one he has worked hard to define. <\/p>\n

Yungblud, pictured on stage at the O2 Arena London last month, says he wants to be a stadium artist (Photo: Tom Pallant)<\/figcaption><\/figure>\n

At the age of 13, having decided he needed to spend his life as a performer \u2013 his father owned a record shop, which would turn out to be the formative part of his education \u2013 the Doncaster-born Harrison asked his parents if he could go to stage school. Ever supportive, they enrolled him at the Arts Educational School in Chiswick. He quickly got parts in Emmerdale<\/a><\/em>, a Disney TV show, and a theatrical production of Bugsy Malone<\/em>. Keen to perform in any medium, he then formed a band before creating a suitable alter ego, Yungblud, a 3D platform for all the pent-up frustrations he was starting to manifest. He has continually cited the fights with his parents as the reason he started to externalise his inner turmoil, although increasingly this seems like a convenient story to mirror his reinvention as a tormented goth rocker.<\/p>\n

He gets on with his parents now \u2013 they\u2019ll come to visit him on this tour \u2013 and his venom now is with British critics.<\/p>\n

\u201cI\u2019ve always had a problem with critics in Britain, as they are hesitant to jump on something new. It\u2019s a clich\u00e9, but in Britain we don\u2019t like success. People in the US say, \u2018Go get it, kid.\u2019 They love success. I represent an idea that is so wrapped up in darkness and drug addiction and the party, but I\u2019m a happy guy, and that vibe doesn\u2019t necessarily correlate with people. I\u2019m pretty straight, I don\u2019t do drugs, I work out, I love rock music, and I\u2019ve got a girlfriend, and I love my fanbase. And I think that\u2019s what got me into trouble from a critical perspective. I want to exude positivity. But maybe I don\u2019t need that validation anymore.\u201d <\/p>\n

He brings up a newspaper review of his Liverpool show a couple of weeks ago. \u201cThe Times<\/em> sent one f**king older journalist who gave me a three-star review and said I needed more hits.\u201d (\u201cAlas, as a songwriter, he still lacks the world-class anthems to back up this messianic swagger,\u201d wrote the critic<\/a>.) \u201cReally?\u201d continues Harrison. \u201cI\u2019ve got 16,000 people coming to see me in Liverpool who say otherwise. A bit like Led Zeppelin or The Clash. Some people miss the point of Yungblud. I\u2019m not Sabrina f**king Carpenter.\u201d<\/p>\n

\"Yungblud
Yungblud says he doesn\u2019t please British critics: \u2018I\u2019m a happy guy, and that vibe doesn\u2019t necessarily correlate with people\u2019 (Photo: Tom Pallant)<\/figcaption><\/figure>\n

Most successful stars like to think they arrived fully formed before their public, magically appearing like an apparition before immediately becoming part of the pop firmament. Of course, the greatest pop narratives always include a period of managerial and advisory oversight at the outset, which involves some kind of strategic playbook. In Yungblud\u2019s case this involved the passionate espousal of superstar publicist Alan Edwards. Having known and worked with Edwards for well over 40 years, I\u2019ve come to know when he truly believes in someone, whether that was Bowie, the Spice Girls or Usher. Which is why, when he went in to bat for Yungblud, I started to take an interest.<\/p>\n

I first interviewed Yungblud a year ago, and in the 12 months since we\u2019ve seen each other, he\u2019s become a huge star in the US, a kind of cartoon goth sex symbol, a sort of black leather Robbie Williams. He\u2019s totally caught the eye of disenfranchised American teenagers, who see in him a bulwark against the parental and societal pressures of a world that seems increasingly hostile. But he\u2019s also breaking through with an older audience. Yungblud is relatively tall, relatively sexy, with a relatively good voice that has already wrapped itself around one solid-gold classic, his version of Black Sabbath\u2019s \u201cChanges\u201d. <\/p>\n

The rather wonderful thing about him is his complete acceptance that he\u2019s a construct, a fiction, a manufactured pop star whose saving grace is the fact he manufactured himself. Is he fake? Only if you think David Bowie, Johnny Rotten and Bruce Springsteen are fake (never forget that authenticity is a style, too). I like him enormously, and even though he has perhaps exaggerated the war of attrition he says he experienced with his parents, I\u2019m not sure it matters much. All pop personas are built on some kind of fiction, imagined or not.<\/p>\n

\u201cYungblud has become many different things to many different people, which means I can now be more myself. Yungblud used to be shrouded in this juvenile, na\u00efve, political thing, and I was very much judged on this caricature. But it\u2019s different now. There are many different iterations of Yungblud. I didn\u2019t know if Yungblud was going to be a Ziggy Stardust<\/a> character, but the name is now bigger than a bright kid from the north of England. Even the f**king customs officials at 6am between Buffalo and Toronto know who Yungblud is.\u201d<\/p>\n

\"STERLING
Yungblud in Michigan earlier this month on the first night of his North American \u2018Idols\u2019 tour (Photo: Scott Legato\/Getty)<\/figcaption><\/figure>\n

Last year, he cracked the American market by hitting the Billboard Top 10 with his collaboration EP \u201cOne More Time\u201d with Aerosmith, secured three Grammy nominations (including Best Rock Album for his Idols <\/em>record), and sold out a North American tour. Smashing Pumpkins frontman Billy Corgan<\/a>, a man not in the habit of flinging compliments about, says: \u201cI say this without reservation, and as a fan of heavy metal for 50 years. Dom has one of the greatest voices in the history of music, and as grand as that may sound, there is no hype in what I\u2019m saying.\u201d<\/p>\n

He is also loved by Dave Grohl<\/a>, who once introduced him at an awards show as proof that \u201crock \u2019n\u2019 roll is not dead\u201d. His ambitions are obviously different now. \u201cThey\u2019ve accelerated because now I want to walk out onto a stadium stage,\u201d he says, smiling. \u201cThat\u2019s the dream. I\u2019ve done arenas, I\u2019ve done festivals, but I want to be a stadium artist. I\u2019ve just got to block out false narratives. It\u2019s been a great year, but I don\u2019t like being called the future of rock. I don\u2019t like people thinking I said that. I am a middle-class kid, I never claimed I wasn\u2019t, and I\u2019m just doing my thing. I\u2019m an English kid who loves his country.\u201d<\/p>\n

For Yungblud, the future looks black, but in a good way (he\u2019s still dressing like a cross between Gene Vincent, Axl Rose and Jim Morrison in leather chaps and leather vests). After this tour, he\u2019s going to Los Angeles to finish recording a new album with Andrew Watt (who\u2019s recently sprinkled fairy dust on Elton John, the Rolling Stones and Paul McCartney), and will return to the UK an even bigger star than he was when he left.<\/p>\n

\u201cIt\u2019s so weird. In the past I had blue-haired, liberal, non-binary, queer rock kids at the gigs, but now I\u2019ve got f**king truckers at the same show. And they\u2019re together and they\u2019re having a good time. I f**king love that.\u201d<\/p>\n<\/p><\/div>\n


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\u201cI\u2019m on cloud nine, man,\u201d Yungblud tells me on a video call from his tour bus in Chicago. \u201cIt\u2019s f**king mental out here. The UK run was great, but the gigs here are mad. We\u2019re a little less invasive in the UK, but over here they follow you around everywhere. It\u2019s crazy. 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