{"id":132486,"date":"2026-05-17T20:21:06","date_gmt":"2026-05-17T23:21:06","guid":{"rendered":"https:\/\/ubirataonline.com.br\/is-caitlin-clarks-popularity-in-the-wnba-and-across-the-globe-at-risk\/"},"modified":"2026-05-17T20:21:09","modified_gmt":"2026-05-17T23:21:09","slug":"is-caitlin-clarks-popularity-in-the-wnba-and-across-the-globe-at-risk","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/is-caitlin-clarks-popularity-in-the-wnba-and-across-the-globe-at-risk\/","title":{"rendered":"Is Caitlin Clark\u2019s popularity in the WNBA, and across the globe, at risk?"},"content":{"rendered":"


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Her rookie contract with the Indiana Fever is for four years. Her rookie contract with America? That feels more like three.\u00a0<\/p>\n

Caitlin Clark has brought more eyeballs to the WNBA than anyone in history. Her Steph Curry-meets-Magic-Johnson style has been the league\u2019s greatest blessing, and likely played a major role in the seven-figure salaries we\u2019re seeing players earn.\u00a0<\/p>\n

But fandom can be mercurial. In a world with endless entertainment options, folks will go elsewhere if they aren\u2019t satisfied. So does Clark \u2014 whose Fever host the Storm today \u2014 still have hoop heads hypnotized? For the moment, yes. But if she isn\u2019t elite in Year 3, her popularity is at risk.\u00a0<\/p>\n

The Caitlin Clark hype train truly started rolling four Marches ago in Seattle, when she combined for 72 points in the Sweet 16\/Elite Eight at Climate Pledge Arena. One year later, her Iowa Hawkeyes\u2019 national championship game vs. South Carolina outdrew the men\u2019s natty by several million viewers.\u00a0<\/p>\n

Anyone watching could tell you why. Logo threes. No look passes. An And-1 mixtape handle. The country had never seen a player like that at the college level \u2014 man or woman.\u00a0<\/p>\n

So it wasn\u2019t surprising that Fever tickets sold out almost instantly when Indiana landed the No. 1 pick in 2024. Just as it wasn\u2019t surprising that road arenas sold out regularly whenever Clark was in town.\u00a0<\/p>\n

And though it took her a few games to find her footing, Caitlin emerged as the league\u2019s top point guard by the end of her first season, making first-team All-WNBA, taking home Rookie of the Year honors and leading the Fever to the playoffs for the first time in seven years.\u00a0<\/p>\n

It\u2019s rare that performance lives up to Himalayan hype. That\u2019s the kind of sphere reserved for the likes of Tiger Woods, Shohei Ohtani and LeBron James, to name a few, but Clark was on her way. Then, last year happened.\u00a0<\/p>\n

Her points per game dropped from 19.2 to 16.5 \u2014 namely because she\u2019d forgotten how to shoot. Her field-goal percentage? .367. Her three-point percentage? .279. Caitlin\u2019s once otherworldly ability had become a liability, and though she was still dishing out 8.8 assists per game, she was also committing five-plus turnovers.\u00a0<\/p>\n

No, this didn\u2019t seem to affect ticket sales. Fans in Indiana and beyond continued to fill arenas to their brim. But Clark was clearly experiencing a sophomore slump, and when she went down with a season-ending groin injury after just 13 games, one could feel pixie dust start to wear off.\u00a0<\/p>\n

No doubt Clark\u2019s WNBA career has sparked storylines beyond her productivity. She\u2019d been the recipient of a barrage of hard fouls that many felt was the result of resentment from players jealous of her popularity. There was a rivalry \u2014 or at least perceived rivalry \u2014\u00a0with Angel Reese, which spiked ratings whenever their teams squared off. It wasn\u2019t just sports. It was entertainment. But the linchpin for sustained entertainment is Clark being great.\u00a0<\/p>\n

So is she that? Well, through three games this season, Caitlin is fourth in the WNBA in scoring (25.3 ppg), second in assists (8.0) and Friday, scored 32 points in an overtime loss to the Mystics. And in that game, she hit a last-second three to send the game to OT. On the flip side, she went 10-for-28 shooting \u2014 and though she was 7 for 17 from deep, her three-point percentage on the season is .303. Like the Fever\u2019s 1-2 start, that last stat isn\u2019t ideal.\u00a0<\/p>\n

My take? Clark is going to be fine. She does not\u00a0look like she is hampered by an injury. Her handle and passing ability is still among the best, if not the <\/em>best in the WNBA. At this point, it\u2019s a matter of her rediscovering her long-distance touch \u2014 the skill that made her an A-lister \u2014 which seems more likely to happen than not.\u00a0<\/p>\n

This past week, Yahoo! Sports ran a story<\/a> showing that Clark was second only to Steph Curry for jersey sales among all basketball players. Fans are still behind her, and she has earned that grace.\u00a0<\/p>\n

That said, this feels like the season that Clark has to show that she can play not just at a high level, but an MVP level. It\u2019s her time to show that she cannot just be the best player on a playoff team, but the top dawg on a championship contender.\u00a0<\/p>\n

What has Clark done for women\u2019s basketball? Arguably more than anyone before her. But when it comes to keeping fans engaged, \u201cwhat have you done for me lately?\u201d is always the more pertinent question <\/p>\n

\n
\n Matt Calkins<\/span>: mcalkins@seattletimes.com<\/a><\/span>. Matt Calkins has been a sports columnist with the Seattle Times since 2015, where he has covered national title games, got a Seahawk to design his apartment and once extracted a two-word quote from Marshawn Lynch.<\/span> <\/div>\n<\/div><\/div>\n


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Her rookie contract with the Indiana Fever is for four years. Her rookie contract with America? That feels more like three.\u00a0 Caitlin Clark has brought more eyeballs to the WNBA than anyone in history. 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