{"id":132769,"date":"2026-05-18T05:19:22","date_gmt":"2026-05-18T08:19:22","guid":{"rendered":"https:\/\/ubirataonline.com.br\/the-housing-market-is-starting-to-look-k-shaped-too\/"},"modified":"2026-05-18T05:19:25","modified_gmt":"2026-05-18T08:19:25","slug":"the-housing-market-is-starting-to-look-k-shaped-too","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/the-housing-market-is-starting-to-look-k-shaped-too\/","title":{"rendered":"The housing market is starting to look K-shaped too"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->This spring, the housing market is split between haves and have-nots.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->Demand for high-end homes has been booming, with sales at the $1 million-plus price point growing faster than any other part of the market. At the same time, sales at the lower end of the market \u2014 sub-$250,000 homes typically targeted by first-time homebuyers \u2014 have dropped in the past year.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->The divergence is another example of the <a rel=\"\" class=\"link  yahoo-link\" href=\"https:\/\/finance.yahoo.com\/economy\/article\/the-k-shaped-spending-trend-is-real--but-its-been-here-since-2023-152256551.html\" data-i13n=\"cpos:1;pos:1\" data-ylk=\"slk:K-shaped economy,;cpos:1;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;1&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;K-shaped economy,&quot;,&quot;yHasCommerce&quot;:false}\">K-shaped economy,<\/a> in which high-income households are thriving and spending while lower- and middle-income households are pulling back as the cost of living rises. In the long run, such shifts can exacerbate the wealth gap as longtime homeowners reap home equity gains while first-time buyers struggle to enter the market at all.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->\u201cThat\u2019s really what you end up seeing in a lot of sectors of the economy \u2014 higher-income households are able to participate,\u201d said Selma Hepp, chief economist at Cotality, a property data firm.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START --><em>Read more:\u00a0<\/em><a rel=\"\" class=\"link  yahoo-link\" href=\"https:\/\/finance.yahoo.com\/personal-finance\/banking\/article\/what-is-a-k-shaped-economy-and-whats-causing-the-divide-213458866.html\" data-i13n=\"cpos:2;pos:1\" data-ylk=\"slk:What is a 'K-shaped' economy, and what\u2019s causing the divide?;cpos:2;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;2&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;What is a '&quot;,&quot;yHasCommerce&quot;:false}\"><em>What is a &#8216;K-shaped&#8217; economy, and what\u2019s causing the divide?<\/em><\/a><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->High earners have multiple advantages that help them ascend to the top of the housing market. They\u2019re more insulated from bruising inflation and more likely to have significant investments. Lately, they\u2019ve been able to take advantage of fresh highs in equity markets.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->\u201cWe are seeing a little more movement on the upper end,\u201d said Lawrence Yun, chief economist at the National Association of Realtors. \u201cThis could be a reflection of the fact that the stock market is essentially at record-high conditions.\u201d<!-- HTML_TAG_END --><\/p>\n<figure data-testid=\"article-figure-image\" class=\"yf-750ceo\">\n<div class=\"image-container yf-lglytj\" style=\"--max-height: 640px;\">\n<div class=\"image-wrapper yf-lglytj\" style=\"--aspect-ratio: 960 \/ 640; --img-max-width: 960px;\"><\/div>\n<\/div><figcaption class=\"yf-750ceo\"><!-- HTML_TAG_START -->(Jeffrey Greenberg\/Education Images\/Universal Images Group via Getty Images)<!-- HTML_TAG_END -->  <span class=\"caption-separator yf-750ceo\" data-svelte-h=\"svelte-nxhdlu\">\u00b7<\/span> <span>Jeff Greenberg via Getty Images<\/span><\/figcaption><\/figure>\n<h2 class=\"text article-heading-atom neo-font-heading-lg  yf-18d6y07\" id=\"the-divide-in-sales-trends\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START --><strong>The divide in sales trends<\/strong><!-- HTML_TAG_END --> <\/h2>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->In April, home sales at the over-$1 million price point were up 9.3% from a year ago, according to National Association of Realtors data. Sales of homes in the $250,000 to $1 million range <a rel=\"\" class=\"link  yahoo-link\" href=\"https:\/\/finance.yahoo.com\/sectors\/real-estate\/article\/home-sales-underwhelmed-in-april-amid-elevated-mortgage-rates-and-economic-jitters-144632986.html\" data-i13n=\"cpos:3;pos:1\" data-ylk=\"slk:were slower,;cpos:3;pos:1;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;3&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;were slower,&quot;,&quot;yHasCommerce&quot;:false}\">were slower,<\/a> and sales at the $100,000 to $249,999 level dropped 1.3%.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->Many homeowners have found themselves at the top of the K by timing their purchases well. While the rapid rise in home prices since the pandemic is a challenge for first-time buyers, many current owners are sitting on sizable home equity positions, which can help them fund future purchases.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->\u201cMove-up buyers have a distinct advantage because they\u2019ve been riding this wave,\u201d said Marcus Auerbach, a real estate agent in the Milwaukee suburb of Whitefish Bay, Wis. He\u2019s seen buyers who put $35,000 down on a starter home five years ago walk away with $200,000 to $250,000 in equity by selling today.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->\u201cFor them, it has played out really well,\u201d he added.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->As a result, sales of the area\u2019s higher-end homes \u2014 those at about $800,000 and above \u2014\u00a0 have been strong this spring, and all-cash offers seem to be on the rise. Moderate- and entry-level-priced homes have been taking longer to sell.<!-- HTML_TAG_END --><\/p>\n<\/p><\/div>\n<div style=\"display: none\" data-testid=\"read-more\">\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->\u201cThe Milwaukee suburbs are not exactly dirt cheap anymore,\u201d he said.<!-- HTML_TAG_END --><\/p>\n<figure data-testid=\"article-figure-image\" class=\"yf-750ceo\">\n<div class=\"image-container yf-lglytj loader\" style=\"--max-height: 640px;\">\n<div class=\"image-wrapper yf-lglytj\" style=\"--aspect-ratio: 960 \/ 640; --img-max-width: 960px;\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"THOUSAND OAKS, CALIFORNIA - APRIL 2: Aerial view of single family homes line the streets on April 2, 2026 in Thousand Oaks, California. (Photo by Kevin Carter\/Getty Images)\" loading=\"lazy\" height=\"640\" width=\"960\" class=\"yf-lglytj loader\"\/><\/div>\n<\/div><figcaption class=\"yf-750ceo\"><!-- HTML_TAG_START -->(Kevin Carter\/Getty Images)<!-- HTML_TAG_END -->  <span class=\"caption-separator yf-750ceo\" data-svelte-h=\"svelte-nxhdlu\">\u00b7<\/span> <span>Kevin Carter via Getty Images<\/span><\/figcaption><\/figure>\n<h2 class=\"text article-heading-atom neo-font-heading-lg  yf-18d6y07\" id=\"move-up-buyers-vs-first-timers\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><!-- HTML_TAG_START --><strong>Move-up buyers vs. first-timers<\/strong><!-- HTML_TAG_END --> <\/h2>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->Similar dynamics are playing out in new construction, PulteGroup CEO Ryan Marshall said in an earnings call last month. The company, which is the nation\u2019s third-largest homebuilder, has seen strong demand for move-up homes and senior living, as well as spending on high-end extras such as premium lots.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->\u201cHowever, on the lower leg of the K, first-time buyers continue to struggle with the challenges of stretched affordability and fear of job loss,\u201d Marshall said.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->Faith D., 26, who asked that her last name be withheld to protect her privacy, has been searching for her first home in the small eastern Tennessee town where she grew up. When she was in college, homeownership felt like a goal within reach after she graduated. But then prices skyrocketed during the pandemic.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->Today, little in her area is available for under $200,000. She went under contract on one home that looked promising but backed out after an inspection uncovered significant HVAC and sewer problems. Now on the hunt again, she\u2019s not sure she\u2019ll find anything suitable in her price range this year.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START --><em>Read more: <\/em><a rel=\"\" class=\"link\" href=\"https:\/\/cm-ui.yahoo.com\/story\/095cad10-d23d-43f1-a89a-383750b05feb\" data-i13n=\"cpos:4;pos:1\" data-ylk=\"slk:How are people affording houses in today's market? 10 expert-backed tips for buyers.;cpos:4;pos:1;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;4&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;How are people affording houses in today'&quot;,&quot;yHasCommerce&quot;:false}\"><em>How are people affording houses in today&#8217;s market? 10 expert-backed tips for buyers.<\/em><\/a><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->\u201cI\u2019ve always been kind of on the sidelines looking in, trying to get enough money saved up to even consider getting a mortgage,\u201d Faith said. \u201cEven though I\u2019m at a point now where I could afford it, it\u2019s just insane to imagine paying that much to live in a town that doesn\u2019t even have a hospital.\u201d<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->Meanwhile, higher-end listings, sometimes priced above $500,000, have been proliferating in her community. In an area where the median household income is under $50,000, those prices are out of reach for most locals.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START -->She and her real estate agent have puzzled over who could afford those homes. Their best guess? Well-heeled relocators and vacationers.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START --><a rel=\"\" class=\"link\" href=\"https:\/\/finance.yahoo.com\/author\/claire-boston\/\" data-i13n=\"cpos:5;pos:1\" data-ylk=\"slk:Claire Boston;cpos:5;pos:1;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;5&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Claire Boston&quot;,&quot;yHasCommerce&quot;:false}\"><em>Claire Boston<\/em><\/a><em> is a Senior Reporter for Yahoo Finance covering housing, mortgages, and home insurance.<\/em><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START --><a class=\"link\" href=\"https:\/\/preferences.newsletters.yahoo.net\/subscribe\/mindyourmoney\" data-i13n=\"cpos:6;pos:1\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Sign up for the Mind Your Money newsletter;cpos:6;pos:1;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;6&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Sign up for the Mind Your Money newsletter&quot;,&quot;yHasCommerce&quot;:false}\"><strong>Sign up for the Mind Your Money newsletter<\/strong><\/a><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START --><a rel=\"\" class=\"link\" href=\"https:\/\/finance.yahoo.com\/topic\/personal-finance\" data-i13n=\"cpos:7;pos:1\" data-ylk=\"slk:Click here for the latest personal finance news to help you with investing, paying off debt, buying a home, retirement, and more;cpos:7;pos:1;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;7&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Click here for the latest personal finance news to help you with investing, paying off debt, buying a home, retirement, and more&quot;,&quot;yHasCommerce&quot;:false}\"><strong>Click here for the latest personal finance news to help you with investing, paying off debt, buying a home, retirement, and more<\/strong><\/a><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-1fy9kyt\"><!-- HTML_TAG_START --><a rel=\"\" class=\"link\" href=\"https:\/\/finance.yahoo.com\/news\/\" data-i13n=\"cpos:8;pos:1\" data-ylk=\"slk:Read the latest financial and business news from Yahoo Finance;cpos:8;pos:1;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkPosition&quot;:&quot;8&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yPosition&quot;:&quot;1&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Read the latest financial and business news from Yahoo Finance&quot;,&quot;yHasCommerce&quot;:false}\"><strong>Read the latest financial and business news from Yahoo Finance<\/strong><\/a><br \/><!-- HTML_TAG_END --><\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/finance.yahoo.com\/sectors\/real-estate\/article\/the-housing-market-is-starting-to-look-k-shaped-too-164418324.html\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>This spring, the housing market is split between haves and have-nots. Demand for high-end homes has been booming, with sales at the $1 million-plus price point growing faster than any other part of the market. At the same time, sales at the lower end of the market \u2014 sub-$250,000 homes typically targeted by first-time homebuyers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":132770,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[12700,11069,6832,4498],"class_list":["post-132769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-housing","tag-kshaped","tag-market","tag-starting"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The housing market is starting to look K-shaped too - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"This spring, the housing market is split between haves and have-nots. 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