{"id":134254,"date":"2026-05-19T23:09:23","date_gmt":"2026-05-20T02:09:23","guid":{"rendered":"https:\/\/ubirataonline.com.br\/apples-iphone-18-pro-pricing-decision-can-boost-revenue-and-sales\/"},"modified":"2026-05-19T23:09:25","modified_gmt":"2026-05-20T02:09:25","slug":"apples-iphone-18-pro-pricing-decision-can-boost-revenue-and-sales","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/apples-iphone-18-pro-pricing-decision-can-boost-revenue-and-sales\/","title":{"rendered":"Apple\u2019s iPhone 18 Pro Pricing Decision Can Boost Revenue And Sales"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<figure class=\"embed-base image-embed embed-0\" role=\"presentation\">\n<div style=\"padding-top:71.17%;position:relative\" class=\"image-embed__placeholder\"><picture><source media=\"(min-width: 960px)\" sizes=\"50vw\" srcset=\"https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6933456f4efbd204f83bd179\/CHINA-US-TECHNOLOGY-APPLE\/0x0.jpg?width=960&amp;dpr=1 1x, https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6933456f4efbd204f83bd179\/CHINA-US-TECHNOLOGY-APPLE\/0x0.jpg?width=960&amp;dpr=1.5 1.5x, https:\/\/imageio.forbes.com\/specials-images\/imageserve\/6933456f4efbd204f83bd179\/CHINA-US-TECHNOLOGY-APPLE\/0x0.jpg?width=960&amp;dpr=2 2x\"\/><\/picture><\/div>\n<div>\n<div class=\"bMqrj\">\n<p><span style=\"-webkit-line-clamp:2\" class=\"Ccg9Ib-7 _8XF2kHYM\">People check the new iPhone 17 lineup at an Apple store in Shanghai on September 19, 2025. (Photo by AFP) \/ China OUT (Photo by STR\/AFP via Getty Images)<\/span><\/p>\n<p><small class=\"pGGCM2aD\">AFP via Getty Images<\/small><\/div>\n<\/div>\n<\/figure>\n<p>Apple is expected to keep the iPhone 18 Pro&#8217;s price at last year\u2019s iPhone 17 Pro. Yet, this decision may see Apple\u2019s iPhone 18 family more profitable in the final quarter of 2026, with an extra boost in spring 2027.<\/p>\n<section id=\"how-much-will-iphone-18\">\n<h2 class=\"subhead-embed\">How Much Will The iPhone 18 Pro Cost?<\/h2>\n<p>As with every manufacturer in the consumer electronics space, Apple is having to deal with the increased and reduced supply of memory and storage. Thanks to their buying power and hedging of raw materials and components. Apple is in a better position than most to, but this advantage is fine, especially with the volume of sales the iPhone can generate.<\/p>\n<p>By holding the iPhone 18 Pro and iPhone 18 Pro Max prices steady, Apple will be able to sell its premium iPhone as a balance of value for money against power and performance. It\u2019s not a unique approach; Forbes contributor Janhoi McGregor highlights <a href=\"https:\/\/www.forbes.com\/sites\/jaymcgregor\/2026\/05\/14\/apple-iphone-18-price-strategy-delayed-release-date-bad-news\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/jaymcgregor\/2026\/05\/14\/apple-iphone-18-price-strategy-delayed-release-date-bad-news\/\" target=\"_self\" aria-label=\"Samsung\u2019s Galaxy S26 family following a similar path\">Samsung\u2019s Galaxy S26 family following a similar path<\/a>:<\/p>\n<p>&#8220;The South Korean company held the Galaxy S26 Ultra\u2019s price flat in the U.S. while raising the cost of the base Galaxy S26 and Galaxy S26 Plus. The Ultra, which is Samsung\u2019s best-selling model, was protected. Everything else absorbed the hit.&#8221;<\/p>\n<p>And that\u2019s where Apple will find itself. The premium handsets will gather the numbers, the lower-specced vanilla handsets will still sell well, but with a higher sticker price, balancing out the portfolio. Yet there is an interesting timing quirk that could see sales and revenue from the iPhone 18 Pro and Pro Max climb higher than in previous years.<\/p>\n<\/section>\n<section id=\"when-will-iphone-18-iphone\">\n<h2 class=\"subhead-embed\">When Will The iPhone 18 And iPhone 18 Pro Go On Sale?<\/h2>\n<p>This year, Apple is delaying the launch of the vanilla iPhone to 2027; the working assumption is that the iPhone 18 and iPhone 18 Air will launch mid-March 2027, 6 months after the iPhone 18 Pro and iPhone 18 Pro Max. That\u2019s the same window as Mobile World Congress, where the majority of Apple\u2019s rival manufacturers will launch their summer season handsets.<\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/ewanspence\/2026\/05\/09\/apple-iphone-18-release-date-delay-mwc-challenge-industry-disruption\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/ewanspence\/2026\/05\/09\/apple-iphone-18-release-date-delay-mwc-challenge-industry-disruption\/\" target=\"_self\" aria-label=\"I took a closer look at the impact of Apple\u2019s disruption on MWC\">I took a closer look at the impact of Apple\u2019s disruption on MWC<\/a> previously here on Forbes. This delay also disrupts Apple\u2019s user base, and where the former is a challenge, the latter could offer a nice bonus for Apple\u2019s accounts.<\/p>\n<\/section>\n<section id=\"who-should-upgrade-iphone-18\">\n<h2 class=\"subhead-embed\">Who Should Upgrade To The iPhone 18 Pro?<\/h2>\n<p>While smartphones are expected to last for many years, there remains an annual cycle of new phones to upgrade to, and consumers are still synced with it. When September rolls around, there\u2019s going to be a raft of iPhone users looking for a new iPhone. For those happy with the Pro level, that won&#8217;t be an issue.<\/p>\n<p>What happens to consumers looking for the base iPhone in September? While the industry knows the iPhone 18 isn\u2019t expected until Spring 2027, the general audience may not be as connected. This will leave them with two choices.<\/p>\n<p>The first would be the iPhone 17. Apple would be crazy to stop selling <a class=\"color-link\" href=\"https:\/\/counterpointresearch.com\/en\/insights\/iphone-17-global-best-selling-smartphone-in-q1-2026-top-10-take-25-percent-share\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/counterpointresearch.com\/en\/insights\/iphone-17-global-best-selling-smartphone-in-q1-2026-top-10-take-25-percent-share\" aria-label=\"the current hottest smartphone in the market\">the current hottest smartphone in the market<\/a>. No doubt the bill of materials will be lower on this twelve-month-old design, lifting the margins on what will remain the current vanilla handset.<\/p>\n<p>The other option is much more attractive to Apple\u2026 they move up to the iPhone 18 Pro or iPhone 18 Pro Max. Yes, the price is staying steady, but it&#8217;s still higher than what those upgrading may be expecting.<\/p>\n<p>Beyond the financial side, there are other benefits for Apple. By lifting these consumers to the next rung in the portfolio, they will hope to keep them there through the next few product cycles. The higher performance in the Pro models also enhances <a class=\"color-link\" href=\"https:\/\/www.macworld.com\/article\/2889649\/apple-intelligence-guide-features-siri-chatgpt-iphone.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.macworld.com\/article\/2889649\/apple-intelligence-guide-features-siri-chatgpt-iphone.html\" aria-label=\"the utility of Apple Intelligence\">the utility of Apple Intelligence<\/a>, not just out of the gate, but also in years to come, when more performance is needed, the Pro models will be better able to provide ongoing support.<\/p>\n<\/section>\n<section id=\"how-iphone-18-will-build\">\n<h2 class=\"subhead-embed\">How The iPhone 18 Will Build On The iPhone 18 Pro Success<\/h2>\n<p>When March does roll around, and the iPhone 18 is revealed, there could be a price increase on the vanilla model, but that\u2019s going to be tempered by another quirk of Apple\u2019s scheduling. If an iPhone 18e arrives, you\u2019ll have two: one at a lower price and one at a higher price, both on sale. That makes for an attractive package to be sold in Apple Stores around the world and beyond.<\/p>\n<p>No doubt Apple\u2019s financial team will be happy to see more revenue generated across the year rather than the single significant spike every September.<\/p>\n<p>The rising cost of manufacturing smartphones is an issue every manufacturer faces. Because of the volume of sales, Apple is in a better position at most to weather the storm. With two distinct waves of iPhone 18 handsets arriving, Apple can leverage this to their advantage, bringing more users to the iPhone 18 Pro and Pro Max handsets, disrupting Android\u2019s Mobile World Congress launch cycle, and giving the iPhone 18 a clear run as its consumer-friendly champion.<\/p>\n<\/section>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.forbes.com\/sites\/ewanspence\/2026\/05\/16\/apple-iphone-18-pro-upgrade-price-iphone-18-delay-release-schedule\/\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>People check the new iPhone 17 lineup at an Apple store in Shanghai on September 19, 2025. (Photo by AFP) \/ China OUT (Photo by STR\/AFP via Getty Images) AFP via Getty Images Apple is expected to keep the iPhone 18 Pro&#8217;s price at last year\u2019s iPhone 17 Pro. Yet, this decision may see Apple\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":134255,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[16448,6419,3159,8045,8936,5622,18513,15067],"class_list":["post-134254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-apples","tag-boost","tag-decision","tag-iphone","tag-pricing","tag-pro","tag-revenue","tag-sales"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple\u2019s iPhone 18 Pro Pricing Decision Can Boost Revenue And Sales - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"People check the new iPhone 17 lineup at an Apple store in Shanghai on September 19, 2025. 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