{"id":136702,"date":"2026-05-22T17:52:46","date_gmt":"2026-05-22T20:52:46","guid":{"rendered":"https:\/\/ubirataonline.com.br\/pete-crow-armstrong-is-just-the-latest-athlete-to-learn-about-fan-interactions-the-hard-way\/"},"modified":"2026-05-22T17:52:52","modified_gmt":"2026-05-22T20:52:52","slug":"pete-crow-armstrong-is-just-the-latest-athlete-to-learn-about-fan-interactions-the-hard-way","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/pete-crow-armstrong-is-just-the-latest-athlete-to-learn-about-fan-interactions-the-hard-way\/","title":{"rendered":"Pete Crow-Armstrong is just the latest athlete to learn about fan interactions the hard way"},"content":{"rendered":"

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CHICAGO \u2014 Pete Crow-Armstrong is young, but not dumb.<\/p>\n

At 24, he knows what it\u2019s like to be famous \u2014 the good and the bad.<\/p>\n

So when he clapped back with a profane insult at a heckling Chicago White Sox fan Sunday at Rate Field, he knew pretty quickly the interaction wouldn\u2019t stay a secret. He\u2019s a Zoomer, a digital native, and he\u2019s also a ballplayer in a big city.<\/p>\n

\u201cThat\u2019s something I should be aware of at all times, that there will be cameras on me,\u201d he said.<\/p>\n

That could be said for all of us going out in public, let alone playing baseball on a major-league field.<\/p>\n

But, of course, it\u2019s not just about getting caught. What he said was wrong, an overreaction on his part after a long weekend of razzing.<\/p>\n

The video from a nearby camera phone showed Crow-Armstrong using a vulgar phrase that involved one of his body parts and calling the woman a derogatory name. You can find the video, and even the worst lip-reader can clearly make out what he said. This came after he failed to make a leaping catch. The fan, who was on the other side of the fence at eye level, immediately rubbed it in with an insult.<\/p>\n

The emotional Crow-Armstrong reacted poorly, and the next day, after the video had gone viral, he apologized.<\/p>\n

\u201cI just regret my choice of words the most and who that affects in my life,\u201d Crow-Armstrong told reporters at his Wrigley Field locker. \u201cDirectly and indirectly. I don\u2019t think that any of the women in my life would ever think that I would use those kinds of words regularly. Especially referring to them. So I was just bummed out about the word choice and that a bunch of little kids find their way onto social media and see that as well.\u201d<\/p>\n

Since then, he has looked a little distracted. Crow-Armstrong, who got hit with a small fine but no suspension, had two \u201ccompletely laughable\u201d fielding errors<\/a> in losses to the Milwaukee Brewers.<\/p>\n

Do we have a new Chicago Cubs curse on our hands?<\/p>\n

Crow-Armstrong, known by his initials \u201cPCA,\u201d is a marketing darling for both the Cubs and Major League Baseball. He\u2019s great with kids, and his jersey is a top seller. Last year at the All-Star Game, he had his own MLB-provided PR handler. He signed a nine-figure contract extension this spring and inked endorsement deals with New Balance and Gatorade, and so far this season, he\u2019s struggling. He\u2019s beloved by Cubs fans, but this incident isn\u2019t going to help him when he goes on the road, as fans will look to antagonize him. He can\u2019t let his temper hamper his potential.<\/p>\n

At Dodger Stadium at the end of April<\/a>, Crow-Amstrong also had to deal with the consequences of his actions \u2014 ripping Los Angeles Dodgers fans for being phonies in a Chicago magazine article<\/a> that went viral. This past weekend on the South Side, where fans wait all year to harass the Cubs, Crow-Armstrong didn\u2019t have to do anything except be himself. He\u2019s a perfect target for Sox fans.<\/p>\n

\u201cWhen fans are going to games, they understand who\u2019s out there on the field and who they want to go yell at,\u201d Brewers outfielder Christian Yelich told me. \u201cPete\u2019s going to be one of those guys that people want to yell at. I\u2019ve been that guy as well.\u201d<\/p>\n

At 34 years old and in his 14th season in the majors, Yelich said he\u2019s gotten to the point where he\u2019s \u201cdesensitized because (he\u2019s) been in the zoo\u201d for so long, and sometimes you \u201cjust have to eat it.\u201d His advice for when fans are on your back?<\/p>\n

\u201cI\u2019ve always found that not acknowledging people is usually the best,\u201d Yelich said.<\/p>\n

Athlete-fan interactions have gone sideways for as long as fans have paid money to go to games. I\u2019m sure the trash talk at the Roman Coliseum was something to behold. The Oakland Coliseum was no picnic either.<\/p>\n

Every year, there are stories about fans who go too far. Last season on the South Side, a Sox fan was banned from all ballparks for what he said to the Arizona Diamondbacks\u2019 Ketel Marte.<\/a> The new awful fad is gambling-obsessed fans taking out their parlay-related angst on the players. Social media is a cesspool.<\/p>\n

But what do athletes owe fans, even the ones who get under their skin? Well, a modicum of restraint, for one. As Cubs president Jed Hoyer said in a radio interview Wednesday<\/a>, Crow-Armstrong is a star player on a big-market team, and he has to act accordingly.<\/p>\n

\u201cFan interactions happen,\u201d Cubs manager Craig Counsell said. \u201cYou want to try and keep them positive even when they\u2019re not. Sometimes, when it\u2019s a really emotional situation, it\u2019s difficult. But it\u2019s still a requirement of the job.\u201d<\/p>\n

Crow-Armstrong later told a reporter from the Sun-Times<\/a> that he had been subjected to some pretty rough insults throughout the game, which he thinks caused him to blow up in that situation. But that\u2019s no excuse. After a breakout season, he\u2019s learning this life isn\u2019t all fastballs piped down the middle.<\/p>\n

One of his strengths is his passion. He plays with a sense of style, and his enthusiasm feeds into his game. No one wants him to change, but no one wants him to be the guy showering fans with expletives either. To his credit, Crow-Armstrong seems to get it.<\/p>\n

\u201cI don\u2019t want to let that deter me from the competitiveness that I feel out on the field,\u201d Crow-Armstrong said. \u201cI think channeling it in a different way would probably be my next task.\u201d<\/p>\n

Emotions and competitiveness have gotten the best of many athletes. Basketball players, in particular, must deal with much more abuse given the proximity of fans to the court. Google \u201cRussell Westbrook hecklers\u201d for his laundry list of offenders. Charles Barkley was once spitting mad at a heckling fan, and his expectoration wound up splashing on an 8-year-old girl. Imagine everything LeBron James has heard in two decades in the NBA. (Certainly, a lot of hairline jokes.)<\/p>\n

This past year, Pittsburgh Steelers receiver DK Metcalf had to miss the last two regular-season games for grabbing a fan in the stands who he thought made racist comments to him behind the bench. The late Tony Phillips once went into the stands to fight a Brewers fan when he was with the White Sox.<\/p>\n

And of course, as we find out every year in every sport, racist and xenophobic fans still exist.<\/p>\n

An extra layer in what today\u2019s athlete has to deal with is that everything is content. Every phone is a production studio. There\u2019s even the baseball-approved Jomboy Media, which specializes in reading lips on the field. Trolls can thrive on- and offline.<\/p>\n

\u201cYou understand that\u2019s a reality of the situation now, and often the goal for a lot of these people is to catch you in a situation like that,\u201d Yelich said.<\/p>\n

So how do athletes deal with it all? Close themselves off or just learn how to deal?<\/p>\n

\u201cI don\u2019t think it means you can\u2019t have a personality and be yourself,\u201d Cubs second baseman Nico Hoerner said, \u201cbut just \u2026 there\u2019s a certain level of everything is recorded and lips are read and all of that.\u201d<\/p>\n

Crow-Armstrong is going to have to realize that though he can\u2019t manage everything around him, he can control what comes out of his mouth.<\/p>\n

\u201cI\u2019m not always going to let stuff like that fly, either,\u201d he said during his apology Monday. \u201cIt\u2019s just about being a little more respectful and maybe killing somebody with kindness instead of matching their level of intent.\u201d<\/p>\n

When they go low, he needs to keep going high. (Catching the ball when you\u2019re that high helps, too.)<\/p>\n

We\u2019ll see how that\u2019s all working out when he returns to the South Side next year. He might want to bring earmuffs into the outfield, if not a batting helmet.<\/p>\n<\/div>\n

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CHICAGO \u2014 Pete Crow-Armstrong is young, but not dumb. At 24, he knows what it\u2019s like to be famous \u2014 the good and the bad. So when he clapped back with a profane insult at a heckling Chicago White Sox fan Sunday at Rate Field, he knew pretty quickly the interaction wouldn\u2019t stay a secret. 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