{"id":137275,"date":"2026-05-23T10:00:45","date_gmt":"2026-05-23T13:00:45","guid":{"rendered":"https:\/\/ubirataonline.com.br\/memorial-day-weekend-jersey-shore-businesses-brace-for-smaller-crowds-due-to-rain\/"},"modified":"2026-05-23T10:00:50","modified_gmt":"2026-05-23T13:00:50","slug":"memorial-day-weekend-jersey-shore-businesses-brace-for-smaller-crowds-due-to-rain","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/memorial-day-weekend-jersey-shore-businesses-brace-for-smaller-crowds-due-to-rain\/","title":{"rendered":"Memorial Day weekend: Jersey Shore businesses brace for smaller crowds due to rain"},"content":{"rendered":"<p><\/p>\n<div data-testid=\"prism-article-body\">\n<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC\"><span class=\"oyrPY qlwaB AGxeB\">ASBURY PARK, New Jersey (WABC) &#8212; <\/span>The kickoff to the Memorial Day weekend is here, but with rain in the forecast, Friday may be the only chance for people to enjoy the beach.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">One popular destination for the holiday weekend is the Jersey Shore, but in Asbury Park on Friday, the temperature hovered around 60 degrees, with 15 to 25 mph winds coming off the Atlantic Ocean.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">&#8220;It&#8217;s really cold out here. The wind. The wind is insane,&#8221; said North Plainfield resident Briana Louise.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">The conditions at the beach weren&#8217;t quite living up to Louise&#8217;s expectations.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">&#8220;We&#8217;re here to celebrate Sarah&#8217;s birthday,&#8221; Louise said. &#8220;We came to see the sunrise, and this is not. It&#8217;s not giving, beach summer.&#8221;<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">The group of college students should be lying out on the sand and in the sun on their blankets, not using them to keep warm.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">&#8220;We brought these to sit on the sand. Relax, chill. But it&#8217;s not happening,&#8221; Louise said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">The turnout is a far cry from the pre-summer heat spike earlier this week, when the beach was packed. Now, the beach is empty, and the boardwalk is peppered with people all bundled up.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">&#8220;It did say cloudy, so we weren&#8217;t expecting the sunrise to be nice, but it also said 60, so we thought it was just going to be calm, but it&#8217;s very windy and very cold,&#8221; said one beachgoer.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">Unfortunately, the classic Jersey Shore vibe is not happening this weekend.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">&#8220;I left Florida for the Jersey Shore, and I was really expecting the full experience. You know, the beach, the vibes,&#8221; said Soraya Perez, a tourist from Florida. &#8220;And it&#8217;s not giving that, but hopefully at least one of these days while I&#8217;m here, we can really like tap into.&#8221;<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">In Coney Island, the boardwalk was packed on Friday night. The rides were roaring, and it was cold for the ocean, but not bad for a sandy walk on the beach. The shops, restaurants, and bars were lively too.<\/p>\n<div class=\"oLzSq QrHMO fnRUo pvsTF EhJPu vPlOC zNYgW OsTsW RMeqy daRVX ISNQ sKyCY eRftA acPPc MENS nFwaT MCnQE mEeeY SmBjI xegrY rPLsU iulOd NIuqO zzscu lzDCc aHUBM IEgzD OjMNy eQqcx SVqKB GQmdz jaoD VWDdR ONJdw vrZxD OnRTz gbbfF roDbV GPGwb oMlSS gfNzt oJhud eXZcf zhVlX\">\n<div class=\"WrapperInlineVideo aspectRatio-16x9 WrapperInlineVideo--dmp\">\n<div class=\"VideoCaption nMMea bNYiy Mjgpa dGwha DDmxa jgKNG RGHCC aBIU eEzcu lZur\" data-testid=\"prism-caption\">\n<p><span class=\"hsDdd OOSI GpQCA lZur VlFaz\" data-testid=\"prism-truncate\"><span><span class=\"gtOSm FbbUW tUtYa vOCwz EQwFq yCufu eEak Qmvg nyTIa SRXVc vzLa jgBfc WXDas CiUCW kqbG zrdEG txGfn ygKVe BbezD UOtxr CVfpq xijV soGRS XgdC sEIlf daWqJ\">CeFaan Kim is at Coney Island with more on how businesses are preparing for Memorial Day weekend.<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">Memorial Day is a vital kick-off weekend for businesses. Matthew Sarrel of Ruby&#8217;s Bar and Grill says they have a 13-week window to make money, so when you lose weekends and holidays because of the weather, it definitely matters.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">&#8220;It hurts you. There&#8217;s no question about it. When you&#8217;re a small business, you know every day matters. Not having great weather, especially on a holiday weekend, hurts you. There&#8217;s no ifs, ands, or buts about it. You do what you can, you hope for the best, you know you can&#8217;t control the weather,&#8221; Sarrel said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">&#8212;&#8212;&#8212;-<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">*<strong class=\"vtkaO\"><a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE\" data-testid=\"prism-linkbase\" href=\"https:\/\/abc7ny.com\/newsletters\/\" target=\"_blank\"> Get Eyewitness News Delivered<\/a><\/strong> <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">*  <strong class=\"vtkaO\"><a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE\" data-testid=\"prism-linkbase\" href=\"https:\/\/abc7ny.com\/new-jersey\/\" target=\"_blank\">More New Jersey news<\/a><\/strong><\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">* <strong class=\"vtkaO\"><a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE\" data-testid=\"prism-linkbase\" href=\"https:\/\/7ny.tv\/submitnewstip\" target=\"_blank\">Send us a news tip<\/a><\/strong><\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">* <strong class=\"vtkaO\"><a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE\" data-testid=\"prism-linkbase\" href=\"https:\/\/abc7ny.com\/apps\/\" target=\"_blank\">Download the abc7NY app for breaking news alerts<\/a><\/strong> <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">*<strong class=\"vtkaO\"><a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE\" data-testid=\"prism-linkbase\" href=\"https:\/\/abc7ny.com\/apps\/?\" target=\"_blank\"> Download our connected TV app<\/a><\/strong> <\/p>\n<p><br class=\"\"\/><\/p>\n<h2 class=\"RxNCg ykkUm PvZ nIjPJ PMXYp LmsHF SfAHY mNgye lNbol LBPRq rBLIK\">Submit a tip or story idea to Eyewitness News<\/h2>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy\">Have a breaking news tip or an idea for a story we should cover? Send it to Eyewitness News using the form below.    If attaching a video or photo, <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE\" data-testid=\"prism-linkbase\" href=\"https:\/\/abc7ny.com\/image-video-solicitation-and-rights-terms-of-use\/5101040\/\" target=\"_blank\">terms of use apply.<\/a><\/p>\n<\/div>\n<p>Copyright \u00a9 2026 WABC-TV. All Rights Reserved.<\/p>\n<p><a href=\"https:\/\/abc7ny.com\/post\/memorial-day-weekend-jersey-shore-businesses-brace-smaller-crowds-due-rain\/19150849\/\">Source link <\/a><br \/>\nSee more: https:\/\/theglobaltrack.com\/<br \/>\nhttps:\/\/corinthiames.com.br\/<\/p>","protected":false},"excerpt":{"rendered":"<p>ASBURY PARK, New Jersey (WABC) &#8212; The kickoff to the Memorial Day weekend is here, but with rain in the forecast, Friday may be the only chance for people to enjoy the beach. One popular destination for the holiday weekend is the Jersey Shore, but in Asbury Park on Friday, the temperature hovered around 60 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":137276,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[17455,17904,24699,3064,6193,6304,8958,8870,17051,14452,5447],"class_list":["post-137275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-brace","tag-businesses","tag-crowds","tag-day","tag-due","tag-jersey","tag-memorial","tag-rain","tag-shore","tag-smaller","tag-weekend"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Memorial Day weekend: Jersey Shore businesses brace for smaller crowds due to rain - 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