<\/p>\n
It<\/abbr> is 10 a.m. in Chiswick,<\/strong> a pleasant west London suburb, in late April, and Sir David Beckham has already been on set for two hours. This should have been expected: The 51-year-old retired soccer superstar is notorious for being early.<\/p>\n Cranes, tents and trailers clutter the driveway of a two-story brick home, giving it the outside appearance of a film studio. Inside, a few dozen crew members move through the rooms with practiced efficiency, managing cameras and lighting rigs. Beckham\u2019s production firm, Studio 99, has set up today\u2019s shoot for British speaker company Bowers & Wilkins. Yesterday\u2019s shoot was for appliance maker SharkNinja. There are several more scheduled in the coming days, all in service of the machine that is David Beckham, Inc.<\/p>\n matthew brookes for forbes<\/small><\/p>\n<\/div>\n<\/figure>\n As cameras roll, Beckham sits on an oversize sofa in a white Hugo Boss sweater, distressed jeans, a gold Rolex and white sneakers. A cocker spaniel, rented for the day, is curled beside him. The dog lunges mid-shot. From the next room, Beckham\u2019s longtime creative director watches the playback on her monitor and snaps into action. \u201cJumper! Jumper!\u201d She isn\u2019t worried about the leaping dog\u2014it\u2019s Beckham\u2019s sweater (or jumper, as Brits call it) that\u2019s bugging her. A team descends to straighten it.<\/p>\n \u201cI understood early that being with the right brands and having the same values as these brands, that\u2019s when you get to work for them for ten, 15, 20 years,\u201d Beckham explains. \u201cI work hard at these relationships because it\u2019s important. . . . We always over-deliver.\u201d<\/p>\n Beckham retired from professional soccer in 2013 at age 38, after earning more than a half-billion dollars on and off the field. He was a global celebrity during his playing days, arguably the first soccer player since Pel\u00e9 whom the average Ameri\u00adcan would recognize. Unbelievably, he has become more famous after retirement\u2014and much richer.<\/p>\n Last year, Beckham raked in $100 million lending his meticulously manicured aura to products ranging from Adidas cleats to Nespresso coffee machines. It\u2019s no longer just endorsements. There are Netflix documentaries, Florida real estate deals and investments in a slew of startups. In 2024 he launched IM8, an anti-aging and holistic health supplement brand. There\u2019s Beeup, his line of children\u2019s fruit snacks made from honey. And then, of course, there\u2019s his 26% stake in Inter Miami, one of Major League Soccer\u2019s most popular clubs. Add it all up and Beckham is a billionaire, worth $1 billion by our count\u2014one of just seven living pro athletes (Jordan, Magic, Tiger, Le\u00adBron, Federer and retired Romanian tennis ace Ion Tiriac) to manage the feat.<\/p>\n The biggest chunk of his fortune is his stake in Inter Miami. Beckham stunned the soccer world in 2007 when he announced he was leaving Spain\u2019s top-tier club Real Madrid for America\u2019s Major League Soccer, then a floundering, second-tier league. \u201cMy gut was saying \u2018this is the right thing,\u2019\u2009\u201d he says, \u201cand I always go on my gut.\u201d He negotiated a five-year contract to play for the Los Angeles Galaxy for $6.5 million per year\u2014more than three times the salary cap (the league wisely granted an exception), plus an unprecedented cut of the team\u2019s sponsorship and merchandise revenue. Most crucially, he insis\u00adted on an option to purchase an expansion team for $25 million when he retired.<\/p>\n He picked Miami from a short list of MLS- approved expansion markets, drawn to its population of soccer-loving Latin Americans and its appeal for players. \u201cI always believed Miami could entice great players with its diversity and vibrance,\u201d he says. Now Inter Miami is MLS\u2019 hottest team, both on the field\u2014winning the 2025 MLS Cup on the back of superstar Lionel Messi\u2014and off. Forbes estimates the team is worth a league-record $1.35 billion before debt, placing Beckham\u2019s 26% north of $300 million, a more than 12x return on his initial investment in just over a decade. In April, the team moved into the new 27,000-seat Nu Stadium near Miami International Airport. The structure was privately fun\u00added by Beckham and his co-owners, construction billionaire Jorge Mas and his brother Jose, at an estimated cost of $350 million. Next door, construction crews are adding 1 million square feet of office and retail space, 750 hotel rooms and a 58-acre park for $1 billion, funded with debt and equity from the partners.<\/p>\n \u201cThere\u2019s this rising narrative of athletes getting involved in professional sports\u2014they\u2019re taking off their shorts and they\u2019re putting on a suit,\u201d says MLS commissioner Don Garber. \u201cThis isn\u2019t just a sponsorship or an endorsement deal. This is David being an owner.\u201d<\/p>\n Field of Dreams: Beckham\u2019s love affair with the U.S. began on a trip to watch the 1994 World Cup. Now his Nu Stadium (above) is hosting warmup matches for the 2026 Cup. \u201cI wanted to be part of America,\u201d he says. \u201cIt sounds tacky, the land of opportunity\u2014but I loved it.\u201d<\/span><\/p>\n Leonardo Fernandez\/Getty Images<\/small><\/div>\n<\/div>\n<\/figure>\n It wasn\u2019t easy. To launch Inter Miami, Beckham first had to cycle through a couple partnerships and three failed stadium plans. By 2016, three years after retirement, he was down $39 million on the project between the expansion fee and a sea of failed plans, permissions and other setup costs. The MLS offered to write Beckham a $50 million check to take the option back, but he flatly refused. \u201cThere was never one moment where I was like, \u2018This is not happening,\u2019\u2009\u201d he says.<\/p>\n Now, as America cohosts the World Cup this summer for the first time in 32 years, all of Beckham\u2019s carefully laid plans are coming together: Miami is an official host city for seven matches; Beckham has signed on to be the face of the MLS\u2019 promo campaign; and he is leveraging all the attention into a string of new ads for Adidas, Lay\u2019s, Stella Artois, Lenovo, Verizon and Home Depot. Get ready for Beckham summer.<\/p>\n \u201cTo see all the obstacles he has overcome is remarkable,\u201d says Victoria Beckham, the former Spice Girl who has been Beckham\u2019s wife for 26 years. \u201cDavid is so great at making the impossible possible.\u201d<\/p>\n B<\/abbr>eckham learned to put in the work growing up in London\u2019s East End, the son of Ted, who fixed and serviced gas ovens, and Sandra, a hairdres\u00adser. His father worked long hours, leaving the house at 6 in the morning and often not returning until 9 at night. His mother cut hair, often for older women, at home until 11 p.m.\u2014all while picking up the kids from school, cooking dinner and ensuring David and his two sisters did their homework. \u201cI\u2019d be in there helping,\u201d Beckham says, \u201cmaking cups of tea and making cake. That\u2019s the greatest gift [my family] could ever have given me. It\u2019s all about work ethic.\u201d<\/p>\n Victoria Beckham has her own interests, including a namesake fashion and beauty label. That doesn\u2019t stop her from helping direct her husband\u2019s affairs. \u201cWe talk about business decisions going on in both of our worlds,\u201d she says, \u201cthat\u2019s how we\u2019ve always been a very strong partnership.\u201d<\/span><\/p>\n Andrew Matthews\/Getty Images<\/small><\/div>\n<\/div>\n<\/figure>\n David, a late bloomer who was always smaller than his peers, spent nights and weekends practi\u00adcing dribbles and stepovers. He won a skills competition at age 11 and signed with the youth team of Manchester United for \u00a337.50 a week at 14. In 1996, at 21, he caught the eye of Adidas scouts and got his first contract, for about $75,000 ($160,000 in today\u2019s dollars). By 22, he was a national figure. The transformation accelerated when he began dating Victoria Adams of the Spice Girls, at the time more famous than he was. British tabloids soon christened them \u201cPosh and Becks.\u201d He inked his first endorsement deal that year, a four-year agreement with hair pomade brand Brylcreem worth around $7 million.<\/p>\n Then came the fall. His infamous red card in the 1998 World Cup that possibly cost England the game led to years of abuse from angry fans. He kept his head down and, three years later, in extra time against Greece, he bent in the free kick that sent England to the 2002 World Cup. By 2003, he was England\u2019s captain, a six-time Premier League champion, a Champions League winner and on his way to Real Madrid.<\/p>\n He raked in some $100 million off the field while playing for Real Madrid, including signing a multiyear deal with Adidas in 2003 worth a reported $160 million overall, including a cut of profits from merchandise sales and promotional work, one of sports\u2019 largest sponsorship deals at the time. Looking to help his business evolve from simply cashing endorsement checks, in 2003 he signed with British talent manager Simon Fuller, who had long worked with Victoria.<\/p>\n Over the next decade, Beckham bounced around, maximi\u00adzing his fame by joining top teams in four countries: Real Madrid through 2007, the LA Galaxy from 2007 to 2012, AC Milan on loan in 2009 and 2010, and Paris Saint-Germain for a final half-season in 2013. He captained England at the 2006 World Cup and won MLS Cups with the Galaxy in 2011 and 2012. Along the way, Fuller helped Beckham execute multiyear deals with the likes of Vodafone, Gillette, Coty and Armani.<\/p>\n Says Blackstone’s Stephen Schwarzman, “(Beckham’s) got a really good entrepreneur gene, which is unusual for an athlete. He\u2019s a builder. He obviously understands brands, because he is a brand \u2014 but he understands how to pyramid that from a business perspective.\u201d<\/span><\/p>\n matthew brookes for forbes<\/small><\/div>\n<\/div>\n<\/figure>\n He eventually realized he no longer needed Fuller and bought out his one-third interest in his brand business in 2019 for around $50 million. \u201cI wanted to control my own world,\u201d he says. \u201cI wanted to control my own business and future.\u201d<\/p>\n By early 2022, Beckham\u2019s brand business was a thriving outfit with 30 staffers running partnerships, marketing, social, PR and creative in-house\u2014and roughly $50 million in annual sales. That\u2019s when Jamie Salter\u2014the founder and CEO of Authentic Brands Group, the world\u2019s second-largest brand licensing company (behind Disney)\u2014came knocking. Salter already owned the rights to Elvis Presley, Mari\u00adlyn Monroe and Shaquille O\u2019Neal and had loads of experience with high-end celebrity brands.<\/p>\n \u201cDavid is very particular about his brand. He doesn\u2019t want mistakes. When you\u2019re high-end-focused, you have to be meticulous about everything,\u201d Salter says. \u201cHe\u2019s not going to get into a dirty car. He\u2019s always dressed well. David Beckham is always perfect.\u201d<\/p>\n \u201cHe\u2019s very thorough and thoughtful in how he makes his decisions,\u201d adds NFL great Tom Brady, who has been Beckham\u2019s friend for nearly 20 years.<\/p>\n Salter and Beckham worked out a deal for Beckham to sell 55% of his brand business in February 2019 for $250 million in cash and stock in privately held Authentic, then valued at around $13 billion. Salter got to add one of the world\u2019s most marketable stars to his roster. Beckham got access to one of the world\u2019s biggest marketing juggernauts, a big pile of cash and stock\u2014and he kept creative control and a 45% stake, giving him a big piece of the upside. \u201cUltimately, we\u2019re not going to do anything David doesn\u2019t want to do,\u201d Salter says.<\/p>\n Since the Authentic deal, Beckham\u2019s brand business has boomed, with revenue climbing to $100 million in 2025. Beckham\u2019s stake in Authentic has similarly risen. The $2 billion (estimated sales) brand giant, which also owns retailers Brooks Brothers and Forever 21, is now worth an estimated $20 billion, a more than 50% return for Beckham.<\/p>\n Beckham has worked to keep his name in the spotlight. In 2023, for the ten-year anniversary of his retirement, Studio 99 released a four-part Netflix docuseries chronicling Beckham\u2019s career that drew more than 12 million views in its first week, won an Emmy for Outstanding Documentary Series and, as Beckham hoped, introduced him to a new generation of fans\u2014and customers. \u201cBeckham was a breakout success for us,\u201d says Netflix chief content officer Bela Bajaria. The streaming giant greenlit a three-part series on Victoria that premiered last October and agreed to a first-look deal with Beckham in December, which gives Netflix first dibs on Studio 99\u2019s docu\u00admentaries and unscripted projects for three years.<\/p>\n Frustrated by his overly complicated daily wellness routine managing a cabinet of pills, Beckham cofounded the anti-aging supplement company IM8 in 2024 with Prenetics, a Nasdaq-listed, Hong Kong\u2013headquartered health sciences company, as his partner. The business, which sells an all-in-one powder and a daily supplement, reported $60 million in revenue last year and hopes to hit $200 million in 2026.<\/p>\n \u201cHe\u2019s incredibly gifted, but he has had to work hard,\u201d Vic\u00adtoria tells Forbes. \u201cSome footballers can just get out of bed and do it. David had to work hard at football. He\u2019s had to work hard at business.\u201d<\/p>\n J<\/abbr>ust before dusk <\/strong>on a humid evening in early April, amid the deafening roar of nearly 30,000 fans, David Beckham strides into the center circle of Inter Miami\u2019s much-ballyhooed Nu Stadium. Outfitted in a navy suit emblazoned with the club\u2019s crest\u2014his co- owners Jorge and Jose Mas similarly dressed beside him\u2014Sir David, as he was anointed by King Charles in November, speaks first. \u201cI came to America and the MLS 20 years ago. My dream was to win championships, help raise the game of soccer I love so much and to build my own team,\u201d he tells the crowd, reading the speech off his iPhone. \u201cThirteen years ago, I announced Miami was my choice. We had no name. We had no badge. We had no stadium.\u201d<\/p>\n \u201cIt was a 12-year challenge,\u201d Beckham tells Forbes in Manhattan shortly afterward. \u201cThe biggest challenge of my business career.\u201d It took four years from when he exercised his MLS expansion team option in 2014 for the other league owners to finally approve it, and two more years to put together a team. Inter Miami played six seasons in a temporary stadium in Fort Lauderdale while Beckham and his co-owners, who origi\u00adnally included SoftBank CEO Masayoshi Son and former COO Marcelo Claure, worked to find the team a permanent home. A plan to build an open-air stadium on the Miami waterfront in PortMiami was killed by the port unions. A waterfront parcel near the Miami Heat\u2019s basketball arena was lost to politics. A deal for land in Overtown was undone by community opposition and persistent legal hurdles. \u201cHe\u2019d come off planes with no sleep, run into city council meetings, then get in a car to the next one,\u201d MLS commissioner Garber says of Beckham. \u201cIt never stopped him.\u201d<\/p>\n In the summer of 2018, Garber introduced him to Mas, who became a billionaire building Florida-based MasTec into a publicly traded construction and engineering giant. \u201cTo say we hit it off is an understatement,\u201d Mas says. \u201cWe both believed in Miami and in the United States being a soccer country.\u201d<\/p>\n Mas, an expert in getting tough deals done in the Sunshine State, told Beckham he would personally take the stadium deal on his shoulders. They found the 131-acre city-owned Melreese Country Club, which was contaminated with arsenic and required $100 million in abatement before construction could begin. They put the plan to turn it into what would become Miami Freedom Park to a public referendum and won approval in November 2018 with 60% of the vote, on two conditions: fully private financing and that the project would include a 58-acre district development\u2014not just the stadium. In 2021, amid reports of rising tensions between the ownership group, the Mas brothers bought out Claure and Son\u2019s combined 48% stake.<\/p>\n The brothers run the team day-to-day and own the biggest share, at least 70%, but Beckham has been sure to add his own stamp to the club. When designing the team\u2019s badge, Beckham insisted Brooklyn-based studio Doubleday & Cartwright show them a hundred different football club shields spanning the last hundred years before settling on the heron, the shape and the exact shade of pink. \u201cI wanted us to own a color,\u201d he says.<\/p>\n He also obsessed over the roster. Beckham long had his eye on Messi, perhaps the sport\u2019s greatest player. On the final slide of an early branding deck shown to his partners in 2018, Beckham mocked up Messi in an Inter Miami kit, before the star had shown interest in the club.<\/p>\n After nearly four years of conversations\u2014inclu\u00adding a secret meeting with Messi\u2019s father alongside Mas in Barcelona\u2014Messi signed in July 2023, turning down a reported $400 million offer from Saudi Arabia to join Inter Miami instead for $50 million to $60 million in annual guaranteed earnings, plus a revenue-sharing agreement between him and MLS sponsors Apple and Adidas. The \u201cMessi Effect\u201d launched the club into the stratosphere, rocketing annual revenue from less than $70 million to $250 million, according to Beckham, due to turbocharged ticket sales, new sponsors and global tours. \u201cIf Inter Miami were ever open to new investors, I would be very interested,\u201d says Florida-born hedge fund billionaire Ken Griffin, a friend of Beckham\u2019s. The price would be steep. At nearly $1.4 billion, the team is now the league\u2019s most valuable, almost double the average MLS squad. And that doesn\u2019t include the value of Nu Stadium, on which the partners have a 99-year lease, or the rest of the Miami Freedom Park development, slated for completion in 2028.<\/p>\n The question that looms large is how the team will fare once the 38-year-old Messi retires, but that fear was kicked down the road in October, when the star forward signed an extension through the 2028 season. And he may not be going far: When Messi hangs up his cleats, he could end up joining Beckham in the owners\u2019 box, thanks to his own option to take a small stake in Inter Miami.<\/p>\n Legacy seems to be at the forefront of Beckham\u2019s mind these days. He and Victoria have four children together\u2014Brooklyn, 27, Romeo, 23, Cruz, 21, and Harper, 14. Brooklyn has been loudly and publicly estranged from the family since his marriage to Nicola Peltz, the daughter of Wall Street billionaire Nelson Peltz, in 2022. The rift has provided constant tabloid fodder, although the elder Beckhams have largely declined to address it. \u201cI want my family to walk into that stadium and know that Daddy built it,\u201d Beckham says at one point. Other times he defines legacy in much grander terms.<\/p>\n \u201cWhen I put buying a team in my contract, it was purely about legacy. It was about having a com\u00admitment to America, a commitment to the MLS, a commitment to football,\u201d he says. \u201cI want to leave something behind when I\u2019m no longer here.\u201d<\/p>\n Editor\u2019s note: This story was updated from a previous version in which Jorge Mas was listed as a real estate versus construction billionaire.<\/em><\/p>\n
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