{"id":139926,"date":"2026-05-26T13:38:55","date_gmt":"2026-05-26T16:38:55","guid":{"rendered":"https:\/\/ubirataonline.com.br\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\/"},"modified":"2026-05-26T13:38:58","modified_gmt":"2026-05-26T16:38:58","slug":"bts-is-releasing-limited-edition-hotteok-flavored-oreos","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\/","title":{"rendered":"BTS is releasing limited edition hotteok-flavored Oreos"},"content":{"rendered":"<p><\/p>\n<div data-editable=\"content\" itemprop=\"articleBody\" data-reorderable=\"content\">\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphanobm000x2enoa4ig545m@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            K-pop group BTS made waves in March with their first concert together in nearly four years. Now the famed boy band is teaming up with Oreo, one of America\u2019s most famous cookie brands, for a limited-edition flavor.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui00013b6rmicn9z70@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Limited-edition releases help the more-than-century-old Oreo brand maintain its cultural relevance, and the BTS partnership could help it capitalize on the increasing popularity of Korean pop culture. The collaboration also provides an extra boost to BTS as the band retakes the global stage after the years-long hiatus during which the K-pop landscape saw massive changes.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui00023b6rarjg9ypc@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The BTS cookie, on sale June 1, will be filled with a sweet creme that was curated to taste like hotteok, a brown sugar-stuffed pancake popular in South Korea, which the seven band members ate growing up, according to a press release.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui00033b6r72324k85@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Their cookie wafer will be purple, a nod to the color associated with BTS and its fan base, known as ARMY. The wafers are engraved with one of 13 designs, three of which spell out a message to fans when put together, as well as a design with the seven band members\u2019 names \u2014 RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook, another with a BTS light stick and more.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui00043b6r5dh70wty@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            The crossover with BTS is \u201cmuch bigger than a US activation,\u201d said Matt Foley, Oreo\u2019s vice president of marketing.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui00053b6rxh4j9j00@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            BTS\u2019 cookies will be sold in more than 80 countries, according to the company. That\u2019s more than the four non-US countries where Selena Gomez\u2019s horchata-inspired cookies were made available.\n    <\/p>\n<div data-uri=\"cms.cnn.com\/_components\/image\/instances\/cmpheyy4600003b6rwughuxsi@published\" class=\"image_large-elevate vossi-image_large-elevate  image_large__hide-placeholder\" data-image-variation=\"image_large\" data-name=\"RETAIL PACK_Beauty Image copy.jpg\" data-component-name=\"image\" data-observe-resizes=\"\" data-breakpoints=\"{\" image_large--eq-extra-small=\"\" data-original-ratio=\"1\" data-original-height=\"2000\" data-original-width=\"2000\" data-url=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/retail-pack-beauty-image-copy.jpg?c=original\" data-editable=\"settings\" data-article-gutter=\"true\">\n<div class=\"image_large__container\" data-image-variation=\"image_large\" data-breakpoints=\"{\" image_large--eq-extra-small=\"\">\n       <picture class=\"image_large__picture\"><source height=\"undefined\" width=\"679\" media=\"(max-width: 479px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/retail-pack-beauty-image-copy.jpg?c=original&amp;q=w_679,c_fill\/f_webp\" type=\"image\/webp\"><source height=\"undefined\" width=\"967\" media=\"(min-width: 480px) and (max-width: 767px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/retail-pack-beauty-image-copy.jpg?c=original&amp;q=w_967,c_fill\/f_webp\" type=\"image\/webp\"><source height=\"undefined\" width=\"860\" media=\"(min-width: 768px) and (max-width: 1023px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/retail-pack-beauty-image-copy.jpg?c=original&amp;q=w_860,c_fill\/f_webp\" type=\"image\/webp\"><source height=\"undefined\" width=\"860\" media=\"(min-width: 1024px) and (max-width: 1279px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/retail-pack-beauty-image-copy.jpg?c=original&amp;q=w_860,c_fill\/f_webp\" type=\"image\/webp\"><source height=\"undefined\" width=\"860\" media=\"(min-width: 1280px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/retail-pack-beauty-image-copy.jpg?c=original&amp;q=w_860,c_fill\/f_webp\" type=\"image\/webp\"><\/source><\/source><\/source><\/source><\/source><\/picture>\n    <\/div>\n<\/div>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui00073b6r3wk5qmhn@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            BTS, which debuted in 2013, has been on hiatus since 2022 while the members completed mandatory military service in South Korea. The group <a href=\"https:\/\/www.cnn.com\/2026\/03\/21\/style\/bts-arirang-comeback-concert-korea-intl-hnk\">returned this year<\/a> with the largest-ever concert in Seoul, South Korea, as part of a promotional tour for their fifth studio album.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui00083b6rrvxy2qf4@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            While the group is still considered a K-pop powerhouse, they now face far more competition as a global K-pop brand \u2014 artists like BlackPink, Stray Kids, Ateez, Twice and others are now also vying for the attention (and money) of fans worldwide.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui00093b6rfx7y9qbq@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            For its part, Oreo is facing the same economic concerns as other consumer brands. A jump in gas prices and years of inflation have <a href=\"https:\/\/www.cnn.com\/2026\/05\/08\/economy\/us-consumer-sentiment-new-record-low\">dampened Americans\u2019 outlook<\/a>. And inflation is now running so hot that it\u2019s <a href=\"https:\/\/www.cnn.com\/2026\/05\/12\/economy\/us-cpi-inflation-april\">eclipsed<\/a> Americans\u2019 paycheck gains.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui000a3b6rjbrknin7@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            But Oreo remains one of Mondel\u0113z International\u2019s biggest brands, topping $4 billion in sales in 2023. That\u2019s partly because it positioned itself as an affordable indulgence.\n    <\/p>\n<p class=\"paragraph-elevate inline-placeholder vossi-paragraph_elevate\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cmphas4ui000b3b6ruei6va67@published\" data-editable=\"text\" data-component-name=\"paragraph\" data-article-gutter=\"true\">\n            Even so, Mondel\u0113z has sought to keep Oreo relevant. In July 2025, Mondelez reported North American sales were down 3.5%. Days after the report, it announced a limited-time <a href=\"https:\/\/www.cnn.com\/2025\/07\/30\/food\/reeses-oreos-candy-partnership\">collaboration with the Hershey Company\u2019s Reese\u2019s<\/a> candy to help boost sales. In the subsequent quarter, Mondel\u0113z said it would make those cookies a permanent<strong> <\/strong>product<strong> <\/strong>to combat weakening consumer confidence.\n    <\/p>\n<div data-uri=\"cms.cnn.com\/_components\/image\/instances\/cmphf0ax700023b6rdzywpbov@published\" class=\"image_large-elevate vossi-image_large-elevate  portrait image_large__hide-placeholder\" data-image-variation=\"image_large\" data-name=\"OREO and BTS - Vertical.jpg\" data-component-name=\"image\" data-observe-resizes=\"\" data-breakpoints=\"{\" image_large--eq-extra-small=\"\" data-original-ratio=\"1.7777777777777777\" data-original-height=\"1920\" data-original-width=\"1080\" data-url=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/oreo-and-bts-vertical.jpg?c=original\" data-editable=\"settings\" data-article-gutter=\"true\">\n<div class=\"image_large__container\" data-image-variation=\"image_large\" data-breakpoints=\"{\" image_large--eq-extra-small=\"\">\n       <picture class=\"image_large__picture\"><source height=\"undefined\" width=\"679\" media=\"(max-width: 479px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/oreo-and-bts-vertical.jpg?c=original&amp;q=w_679,c_fill\/f_webp\" type=\"image\/webp\"><source height=\"undefined\" width=\"967\" media=\"(min-width: 480px) and (max-width: 767px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/oreo-and-bts-vertical.jpg?c=original&amp;q=w_967,c_fill\/f_webp\" type=\"image\/webp\"><source height=\"undefined\" width=\"860\" media=\"(min-width: 768px) and (max-width: 1023px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/oreo-and-bts-vertical.jpg?c=original&amp;q=w_860,c_fill\/f_webp\" type=\"image\/webp\"><source height=\"undefined\" width=\"860\" media=\"(min-width: 1024px) and (max-width: 1279px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/oreo-and-bts-vertical.jpg?c=original&amp;q=w_860,c_fill\/f_webp\" type=\"image\/webp\"><source height=\"undefined\" width=\"860\" media=\"(min-width: 1280px)\" srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/oreo-and-bts-vertical.jpg?c=original&amp;q=w_860,c_fill\/f_webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/oreo-and-bts-vertical.jpg?c=original&amp;q=w_860,c_fill\" alt=\"BTS' cookies are going on sale after the band returned to the global stage in March and kicked off a nearly year-long tour in April.\" class=\"image_large__dam-img image_large__dam-img--loading\" onload=\"this.classList.remove('image_large__dam-img--loading')\" onerror=\"imageLoadError(this)\" height=\"1920\" width=\"1080\" loading=\"lazy\"\/><\/source><\/source><\/source><\/source><\/source><\/picture>\n    <\/div>\n<\/div><\/div>\n<p><a href=\"https:\/\/edition.cnn.com\/2026\/05\/26\/business\/bts-oreo-hotteok\">Source link <\/a><br \/>\nSee more: https:\/\/theglobaltrack.com\/<br \/>\nhttps:\/\/corinthiames.com.br\/<\/p>","protected":false},"excerpt":{"rendered":"<p>K-pop group BTS made waves in March with their first concert together in nearly four years. Now the famed boy band is teaming up with Oreo, one of America\u2019s most famous cookie brands, for a limited-edition flavor. Limited-edition releases help the more-than-century-old Oreo brand maintain its cultural relevance, and the BTS partnership could help it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":139927,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[2725],"tags":[13648,10414,38658,9382,38659,10624],"class_list":["post-139926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","tag-bts","tag-edition","tag-hotteokflavored","tag-limited","tag-oreos","tag-releasing"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BTS is releasing limited edition hotteok-flavored Oreos - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"K-pop group BTS made waves in March with their first concert together in nearly four years. 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Now the famed boy band is teaming up with Oreo, one of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubirataonline.com.br\/en\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\/\" \/>\n<meta property=\"og:site_name\" content=\"Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/portalubirataonline\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-26T16:38:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T16:38:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ubirataonline.com.br\/wp-content\/uploads\/2026\/05\/BTS-is-releasing-limited-edition-hotteok-flavored-Oreos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ubirataonline\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ubirataonline\" \/>\n<meta name=\"twitter:site\" content=\"@ubirataonline\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ubirataonline\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\\\/\"},\"author\":{\"name\":\"ubirataonline\",\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/#\\\/schema\\\/person\\\/372f87bbd3fdd79b8556b84c98d0bc1c\"},\"headline\":\"BTS is releasing limited edition hotteok-flavored Oreos\",\"datePublished\":\"2026-05-26T16:38:55+00:00\",\"dateModified\":\"2026-05-26T16:38:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\\\/\"},\"wordCount\":483,\"publisher\":{\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ubirataonline.com.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BTS-is-releasing-limited-edition-hotteok-flavored-Oreos.jpg\",\"keywords\":[\"BTS\",\"Edition\",\"hotteokflavored\",\"limited\",\"Oreos\",\"Releasing\"],\"articleSection\":[\"Europe\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\\\/\",\"url\":\"https:\\\/\\\/ubirataonline.com.br\\\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\\\/\",\"name\":\"BTS is releasing limited edition hotteok-flavored Oreos - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ubirataonline.com.br\\\/bts-is-releasing-limited-edition-hotteok-flavored-oreos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ubirataonline.com.br\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/BTS-is-releasing-limited-edition-hotteok-flavored-Oreos.jpg\",\"datePublished\":\"2026-05-26T16:38:55+00:00\",\"dateModified\":\"2026-05-26T16:38:58+00:00\",\"description\":\"K-pop group BTS made waves in March with their first concert together in nearly four years. 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