NEW<\/span>You can now listen to Fox News articles!\n <\/p>\n<\/div>\n HelloFresh is facing online backlash after a Pride Month social media post<\/a> featuring a sexual joke drew criticism from users who accused the meal-kit company of promoting explicit content under the guise of corporate activism.<\/p>\n The company ignited debate after suggesting its high-fiber meals could help customers who were “prepping” for Pride Month festivities, prompting critics to accuse the brand of making inappropriate sexual references while supporters praised the post’s humor.<\/p>\n In a Friday post on Instagram<\/a>, the company wrote, “We know eating isn\u2019t always a top priority this month. We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride.”<\/p>\n GAVIN NEWSOM FACES LEFT-WING BACKLASH OVER ‘CHEAP HOMOPHOBIA JOKES’ TARGETING GOP RIVALS ON SOCIAL MEDIA<\/strong><\/a><\/p>\n A man holds up delivered cooking recipe from a HelloFresh cooking box.<\/span> (Photo: Daniel Naupold\/Picture Alliance via Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n Some responses to the post were positive, with one user in the comment section writing, “Unhinged,” with laughing emojis, while another commenter asked, “How about a Pride month discount code??,” saying the code should be “BOTTOMSUP.”<\/p>\n HelloFresh replied, “Use code BOTTOMSUP for a Pride Month discount.”\u00a0<\/p>\n Another person wrote, “I wHOLE heartedly thank you for your support & service,” while another said,\u00a0“This is what happens when a brand trusts its marketing team. Excellent work.”<\/p>\n Comedian Seth Lowery wrote<\/a>, “Fiber is such a mystery, bc it helps people get their gut in order and also helps people get their guts rearranged.”<\/p>\n AIRLINE CELEBRATES PRIDE MONTH WITH ‘ALL-2SLGBTQIA FLIGHT’<\/strong><\/a><\/p>\n The 2026 Corporate Equality Index report by the Human Rights Campaign showed a 65% decline in Fortune 500 companies voluntarily submitting their diversity, equity and inclusion policies for evaluation.<\/span> (Smith Collection\/Gado\/Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n Many people also shared their thoughts about the post on X, with one person writing<\/u><\/a>, “I know what they’re getting at but this is still a WILD thing to say when groceries are at an all-time high and people are being forced to starve.”\u00a0<\/p>\n Another X user<\/u><\/a> shared several screenshots of Pride Month posts from various companies and wrote, “the hello fresh one is actually sick and twisted” with an upside-down smiley face emoji.\u00a0<\/p>\n One user on X<\/a> shared a screenshot of Hello Fresh\u2019s Instagram post and wrote, “I thought there was no way this was real \u2026 it had to be parody \u2026 so I looked it up myself. It\u2019s real. @HelloFresh are advertising their product as being good for clearing out your rectum in preparation for anal s*x during Pride Month. I\u2019m so done with this timeline.”<\/p>\n Wade Miller, executive director of Center for Renewing America, also shared a screenshot of the post and wrote, “Interesting choice by @HelloFresh.\u00a0It wasn\u2019t enough for them to merely celebrate Pride Month<\/a>, they went the extra mile in associating their food with human a–holes, enemas, and sh–. Bold strategy. Unsubscribed.”<\/p>\n EX-NFL STAR DEZ BRYANT SLAMS LEAGUE’S PRIDE MONTH MESSAGING: ‘FAR FROM RIGHT’<\/u><\/strong><\/a><\/p>\n A person displays trans pride flags during the NYC Pride March in New York on June 25, 2023.<\/span> (Bing Guan\/Bloomberg)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n One self-described lesbian<\/u><\/a> on X, identified as Ani O’Brien, wrote in part, “As a lesbian, I am so tired of this nonsense. I am tired of corporate Pride<\/a> and activist Pride. This week HelloFresh decided that the best way to celebrate Pride Month was to post jokes about preparing for anal sex and offering high-fibre recipes to help people ‘prep.’ They then doubled down with a discount code called BOTTOMSUP. Inclusion! WOO!” followed by an eye-roll emoji.<\/p>\n CLICK HERE TO DOWNLOAD THE FOX NEWS APP<\/strong><\/a><\/p>\n![\"Rainbow](\"https:\/\/a57.foxnews.com\/static.foxnews.com\/foxnews.com\/content\/uploads\/2026\/03\/1200\/675\/lgbtq-flag-building.png?ve=1&tl=1\")
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