{"id":146533,"date":"2026-06-11T05:45:42","date_gmt":"2026-06-11T08:45:42","guid":{"rendered":"https:\/\/ubirataonline.com.br\/exclusive-accenture-song-will-buy-whalar\/"},"modified":"2026-06-11T05:45:43","modified_gmt":"2026-06-11T08:45:43","slug":"exclusive-accenture-song-will-buy-whalar","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/exclusive-accenture-song-will-buy-whalar\/","title":{"rendered":"EXCLUSIVE: Accenture Song Will Buy\u00a0Whalar"},"content":{"rendered":"

<\/p>\n

\n
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Accenture Song, the consulting giant\u2019s marketing services arm, confirmed it intends to acquire marketing agency Whalar, which connects brands with creators, from its holding company parent Whalar Group.<\/p>\n<\/div>\n

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Whalar\u2019s co-CEOs Emma Harman and Jo Cronk will continue leading the agency, and the other companies within Whalar Group will remain independent.<\/p>\n

Accenture Song declined to reveal the terms, but Whalar Group cofounder Neil Waller described the acquisition as the industry\u2019s \u201clargest creator economy transaction.\u201d For context, Publicis Groupe bought influencer agency Influential in 2024 for a reported $500 million.<\/p>\n

Accenture Song hopes that combining Whalar\u2019s influencer expertise with its own data, commerce, and AI tools will help its clients evolve from one-off influencer marketing campaigns to broader, ongoing work with creators.<\/p>\n

<\/div>\n<\/div>\n

Source link <\/a>
\nSee more: The Global Track<\/a><\/p>\n

Corinthia Mes<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Accenture Song, the consulting giant\u2019s marketing services arm, confirmed it intends to acquire marketing agency Whalar, which connects brands with creators, from its holding company parent Whalar Group. Whalar\u2019s co-CEOs Emma Harman and Jo Cronk will continue leading the agency, and the other companies within Whalar Group will remain independent. Accenture Song declined to reveal […]<\/p>\n","protected":false},"author":1,"featured_media":146534,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[2725],"tags":[40663,40664,3766,10492],"class_list":["post-146533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","tag-accenture","tag-buywhalar","tag-exclusive","tag-song"],"blocksy_meta":[],"yoast_head":"\nEXCLUSIVE: Accenture Song Will Buy\u00a0Whalar - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"Accenture Song, the consulting giant\u2019s marketing services arm, confirmed it intends to acquire marketing agency Whalar, which connects brands with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubirataonline.com.br\/en\/exclusive-accenture-song-will-buy-whalar\/\" \/>\n<link rel=\"next\" href=\"https:\/\/ubirataonline.com.br\/exclusive-accenture-song-will-buy-whalar\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EXCLUSIVE: Accenture Song Will Buy\u00a0Whalar\" \/>\n<meta property=\"og:description\" content=\"Accenture Song, the consulting giant\u2019s marketing services arm, confirmed it intends to acquire marketing agency Whalar, which connects brands with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubirataonline.com.br\/en\/exclusive-accenture-song-will-buy-whalar\/\" \/>\n<meta property=\"og:site_name\" content=\"Ubirat\u00e3 Online Not\u00edcias - 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