{"id":160159,"date":"2026-07-31T04:30:10","date_gmt":"2026-07-31T07:30:10","guid":{"rendered":"https:\/\/ubirataonline.com.br\/apples-launch-schedule-emerges-with-new-strategy\/"},"modified":"2026-07-31T04:30:11","modified_gmt":"2026-07-31T07:30:11","slug":"apples-launch-schedule-emerges-with-new-strategy","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/apples-launch-schedule-emerges-with-new-strategy\/","title":{"rendered":"Apple\u2019s Launch Schedule Emerges With New Strategy"},"content":{"rendered":"

<\/p>\n

\n

July 30 update: this post, first published on July 29, was updated with more details of the new split schedule and exact expected dates for the iPhone 18\u2019s first appearance. <\/em><\/p>\n

Until last fall, Apple would release its flagship iPhones in September. But it looks like things are going to be very different when Apple holds its next keynote on, I believe, Wednesday, Sept. 9 \u2014 read this<\/a> for more details. Here\u2019s what will happen from this year onwards and what a new report adds to the mix.<\/p>\n

\n
<\/picture><\/div>\n
\n
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Apple iPhone 17 Pro Max<\/span><\/p>\n

David Phelan<\/small><\/div>\n<\/div>\n<\/figure>\n

\n

Apple’s New iPhone Launch Strategy<\/h2>\n

Apple\u2019s last releases came like this: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air in September 2025. Then the more affordable model, iPhone 17e, arrived in March this year. It was only the second consecutive season that Apple had launched five phones (the iPhone 16 series and iPhone 16e had followed the same pattern in fall 2024 through to spring 2025).<\/p>\n

Forbes<\/span>iPhone 18 Pro And iPhone 18 Pro Max Release Date: Apple\u2019s Event Timeline Signals Exact Day<\/span>By David Phelan<\/span><\/small><\/span><\/span><\/a><\/p>\n

The coming months will have an entirely new look, however, if reports are accurate. Intriguingly, the regular iPhone isn\u2019t coming this year, at all (though, don\u2019t worry, it\u2019s still coming). <\/p>\n

I know, it sounds crazy that the iPhone 18 Pro and iPhone 18 Pro Max could arrive without the iPhone 18, but here\u2019s why. It\u2019s all down to how many phones are expected.<\/p>\n<\/section>\n

\n

The First iPhone Foldable<\/h2>\n

Alongside the two Pro models, it\u2019s believed Apple will launch its first foldable, possibly called the iPhone Ultra. Well, you might point out, that\u2019s still only three phones and the company had no qualms about releasing four last September, so what\u2019s the issue?<\/p>\n

\u201cWith the introduction of iPhone Ultra, it\u2019ll now be six annual iPhones. That\u2019s a lot of phones \u2013 and a very crowded stage if they all debut at once,\u201d Michael Burkhardt pointed out at 9to5Mac<\/em><\/a>.<\/p>\n

I\u2019ll take issue with him on one point: the six phones would be the two Pro models, the iPhone 18, iPhone 18e and a second-gen iPhone Air. I don\u2019t believe the iPhone Air was ever meant to be an annual release \u2014 one reason why there\u2019s no number in its nomenclature. <\/p>\n<\/section>\n

\n

Why A Spring 2027 Launch Makes Sense<\/h2>\n

But moving the iPhone 18 to spring 2027 to launch alongside the iPhone 18e has its benefits. <\/p>\n

\n
\n
\n

Apple iPhone 17e: the iPhone 18e may not launch on its own next year. <\/span><\/p>\n

AFP via Getty Images<\/small><\/div>\n<\/div>\n<\/figure>\n

First, the increased cost of components which has caused manufacturers to increase prices may have eased a little by then and anyway, the pricier environment that is beginning to prevail may camouflage any price increase. <\/p>\n

Second, if your carrier contract runs out at the beginning of the year \u2014 and also remember, many people receive an iPhone as a Christmas present \u2014 you no longer have to wait nine months to snag a new model. Instead, there could be a choice of at least two coming in just a matter of weeks.<\/p>\n

Third, we\u2019re already used to a split schedule from Apple and this makes it more momentous if there are two phones rather than one.<\/p>\n

Apple will likely ensure there are big differences between the regular model and the \u201ce\u201d series so customers have clear choices. <\/p>\n

One other thing: the other reason iPhone Air gen 2 was unlikely to appear this fall is it would be upstaged by the foldable. Two regular phones and one entirely new is one thing, but adding the second version of another eye-catching model seems less savvy. <\/p>\n

Which leaves the way clear for iPhone Air 2 to land alongside the iPhone 18 and iPhone 18e in spring 2027.<\/p>\n<\/section>\n

\n

Apple\u2019s Fall Release Schedule<\/h2>\n

As mentioned above, the next Apple special event will happen in September. I believe Wednesday, Sept. 9 is the most likely day \u2014 though some pundits think Tuesday, Sept. 8 is a contender. I disagree because Apple has literally never held an iPhone reveal on the day after Labor Day, which this year falls on Monday, Sept. 7. <\/p>\n

Whichever date Apple chooses, that will be the first time anyone gets to see the iPhone 18 Pro and iPhone 18 Pro Max plus the first iPhone foldable. Also to be announced that day are the Apple Watch Series 12 and Apple Watch Ultra 4. It\u2019s not likely there will be an update to the Apple Watch SE series as that happened last September.<\/p>\n

Despite the absence of the iPhone 18 and iPhone Air second-generation, the model which are announced will then follow a strict schedule: pre-orders will open on Friday, Sept. 11 and the new phones will go on slae on Friday, Sept. 18. <\/p>\n

Forbes<\/span>Apple iOS 26.6 New iPhone Software: Should You Upgrade?<\/span>By David Phelan<\/span><\/small><\/span><\/span><\/a><\/section>\n<\/div>\n

Mais Not\u00edcias<\/a><\/p>\n

Home Page – In\u00edcio<\/a><\/p>\n

Source link <\/a>
\nSee more: The Global Track<\/a><\/p>\n

Corinthia Mes<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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