holograms<\/a> starting on November 14, when Lionsgate releases the film in theaters.<\/p>\nWorking with technology by Proto Hologram, Lionsgate will bring the characters \u2014 played by Jesse Eisenberg, Isla Fisher, Dave Franco, Justice Smith, and Ariana Greenblatt \u2014 into theaters. In the promotion, the holograms take out their own cell phones to capture selfies with the theater patrons, who can download the images via QR code.<\/p>\n
Proto is also in use for the AI Jerry Jones at AT&T Stadium. But Lionsgate Worldwide Distribution president Kevin Grayson says in a statement that the promotion is perfect for this particular film.<\/p>\n
\u201cThis amazing technology borders on magic, so there\u2019s no better way to anticipate the release of Now You See Me: Now You Don\u2019t<\/em>,\u201d Grayson says. \u201cGet your selfies with the cast now, before they disappear.\u201d Clever! You can see why he’s Lionsgate’s president of Worldwide Distribution.<\/p>\n“This represents a new milestone for holographic experiences in cinemas, and the largest theatrical activation Proto has ever delivered,\u201d said David Nussbaum, Founder and Chairman of Proto Hologram. \u201cWe were thrilled to work with Lionsgate to bring the cast directly into theater lobbies.”<\/p>\n
Moviegoers can see the tech in action at the following theaters:<\/p>\n
\n- Phoenix \u2014 Harkness Tempe Marketplace<\/li>\n
- Los Angeles \u2014 AMC Grove 14<\/li>\n
- Orange County \u2014 Regal Irvine Spectrum<\/li>\n
- San Francisco \u2014 AMC Bay Street, Emeryville<\/li>\n
- Denver \u2014 AMC Westminster Promenades 24<\/li>\n
- Washington, DC \u2014 AMC Tysons Corner<\/li>\n
- Orlando \u2014 AMC DINE-IN Disney Springs 24<\/li>\n
- Atlanta \u2014 Regal Atlantic Station<\/li>\n
- Chicago \u2014 AMC Chicago River East<\/li>\n
- Boston \u2014 Showcase Legacy Place (Dedham)<\/li>\n
- St. Louis \u2014 Marcus Ronnie’s Cinema 20<\/li>\n
- Albuquerque \u2014 Cinemark Albuquerque Rio 24<\/li>\n
- New York \u2014 AMC Empire 25<\/li>\n
- Dallas \u2014 Cinemark Webb Chapel<\/li>\n
- Houston \u2014 Regal Mrq*E<\/li>\n<\/ul>\n
In Now You See Me: Now You Don\u2019t<\/em>, the Four Horsemen (Jesse Eisenberg, Woody Harrelson, Dave Franco, Isla Fisher) unite with a new generation of illusionists (Justice Smith, Dominic Sessa, Ariana Greenblatt) in a mission to expose the corruption of Veronika Vanderberg (Rosamund Pike), a diamond heiress with ties to arms dealers, traffickers, and warlords.<\/p>\n Aided by the legendary Thaddeus (Morgan Freeman), the two generations of magicians overcome their differences to try and defeat their adversary. The release promises some of the most thrilling illusions ever captured on film.<\/p>\n<\/div>\n