{"id":75408,"date":"2025-12-23T10:33:21","date_gmt":"2025-12-23T13:33:21","guid":{"rendered":"https:\/\/ubirataonline.com.br\/instacart-ends-ai-pricing-tests-that-increased-costs-for-some-shoppers\/"},"modified":"2025-12-23T10:33:21","modified_gmt":"2025-12-23T13:33:21","slug":"instacart-ends-ai-pricing-tests-that-increased-costs-for-some-shoppers","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/instacart-ends-ai-pricing-tests-that-increased-costs-for-some-shoppers\/","title":{"rendered":"Instacart ends AI pricing tests that increased costs for some shoppers"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"RegularArticle-ArticleBody-5\" data-module=\"ArticleBody\" data-test=\"articleBody-2\" data-analytics=\"RegularArticle-articleBody-5-2\"><span class=\"HighlightShare-hidden\" style=\"top:0;left:0\"\/><\/p>\n<div class=\"InlineImage-imageEmbed\" id=\"ArticleBody-InlineImage-108244921\" data-test=\"InlineImage\">\n<div class=\"InlineImage-wrapper\">\n<div>\n<p>The Instacart website on a laptop computer arranged in Hastings-on-Hudson, New York, U.S., on Monday, Jan. 4, 2021. <\/p>\n<p>Tiffany Hagler-Geard | Bloomberg | Getty Images<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"group\">\n<p><span class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-1\"><a href=\"https:\/\/www.cnbc.com\/quotes\/CART\/\">Instacart<\/a><span class=\"QuoteInBody-inlineButton\"><span class=\"AddToWatchlistButton-watchlistContainer\" id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><button class=\"AddToWatchlistButton-watchlistButton\" aria-label=\"Add To Watchlist\" data-testid=\"dropdown-btn\"><span class=\"AddToWatchlistButton-addWatchListFromTag\"\/><\/button><\/span><\/span><\/span> said Monday it will cease the use of artificial intelligence-driven pricing tests on its grocery delivery platform after the practice was scrutinized in <a href=\"https:\/\/www.cnbc.com\/2025\/12\/09\/study-instacart-ai-pricing-cost-of-groceries.html\">a wide-ranging study<\/a> and <a href=\"https:\/\/www.cnbc.com\/2025\/12\/17\/instacart-sec-probe-pricing-tool.html\">rebuked by lawmakers<\/a>. <\/p>\n<p>The company said <a href=\"https:\/\/www.instacart.com\/company\/updates\/ending-item-price-tests-on-instacart?irgwc=1&amp;afsrc=1&amp;utm_source=instacart_impact&amp;utm_medium=affiliate&amp;utm_term=partnertype-mediapartner_adtype-ONLINE_TRACKING_LINK_adname-Online%20Tracking%20Link&amp;utm_campaign=partner-Yahoo%2C%20Inc&amp;utm_content=clickid-UqJRPmV4-xycUAW3nwUvwxqYUkpQ9DX7E2Au0s0_campaignid-7412_partnerid-2055067_adid-413183_sharedid-&amp;traff_category=\" target=\"_blank\">in a blog post<\/a> that retailers will no longer be able to use its Eversight technology to run pricing experiments on its platform, effective immediately. <\/p>\n<p>&#8220;We understand that the tests we ran with a small number of retail partners that resulted in different prices for the same item at the same store missed the mark for some customers,&#8221; the company wrote. &#8220;At a time when families are working exceptionally hard to stretch every grocery dollar, those tests raised concerns, leaving some people questioning the prices they see on Instacart. That&#8217;s not okay \u2013 especially for a company built on trust, transparency, and affordability.&#8221;<\/p>\n<p>Instacart acquired <a href=\"https:\/\/www.prnewswire.com\/news-releases\/instacart-makes-it-easier-for-customers-to-save-on-groceries-with-acquisition-of-eversight-301616049.html\" target=\"_blank\">Eversight<\/a> for $59 million in 2022. Eversight&#8217;s software allows retailers to carry out pricing tests to gauge shoppers&#8217; reactions to higher or lower prices on certain items. <\/p>\n<p>Instacart said at the time that the technology would help retailers improve sales and growth, while &#8220;also surfacing the best deals for customers.&#8221;<\/p>\n<\/div>\n<div class=\"group\">\n<p>Earlier this month, a study by Consumer Reports and other organizations found that Instacart&#8217;s algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store. <\/p>\n<p>The total cost for the same basket of goods at a single store varied by about 7%, which can result in more than $1,000 in extra annual costs for customers. Instacart responded by saying that retailers determine prices listed on the app.<\/p>\n<p>The company also rejected characterizations of the technology as surveillance pricing or dynamic pricing, and said the tests were never based on personal, demographic or individual-level user data. <\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/2025\/12\/17\/instacart-sec-probe-pricing-tool.html\">Reuters<\/a> reported last week that the Federal Trade Commission had sent a civil investigative demand to Instacart about its pricing practices. <\/p>\n<p>Separately, Instacart last week was <a href=\"https:\/\/www.cnbc.com\/2025\/12\/18\/instacart-ftc-settlement-deceptive-billing.html\">ordered to pay $60 million<\/a> in refunds to customers to settle claims raised by the FTC that it used deceptive tactics in its subscription sign-up, &#8220;satisfaction guarantee&#8221; advertising and other processes. <\/p>\n<p>Instacart denied any allegations of wrongdoing. The company said it answered questions from the FTC about its AI pricing tools as part of that settlement. <\/p>\n<\/div>\n<div role=\"region\" aria-labelledby=\"Placeholder-ArticleBody-Video-108239668\">\n<div role=\"button\" tabindex=\"0\" id=\"Placeholder-ArticleBody-Video-108239668\" class=\"PlaceHolder-wrapper\" data-vilynx-id=\"7000397872\" data-test=\"VideoPlaceHolder\">\n<div class=\"InlineVideo-videoEmbed\" id=\"InlineVideo-0\" data-test=\"InlineVideo\">\n<div class=\"InlineVideo-wrapper\">\n<div class=\"InlineVideo-inlineThumbnailContainer\"><img decoding=\"async\" class=\"InlineVideo-videoThumbnail\" src=\"https:\/\/image.cnbcfm.com\/api\/v1\/image\/108239669-17653687101765368708-42915121888-1080pnbcnews.jpg?v=1765368709&amp;w=750&amp;h=422&amp;vtcrop=y\" alt=\"Study finds Instacart uses AI pricing tools causing various prices for identical products\"\/><span class=\"InlineVideo-videoButton\"\/><span\/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.cnbc.com\/2025\/12\/22\/instacart-ai-pricing-tests-increased-costs.html\">Source link <\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Instacart website on a laptop computer arranged in Hastings-on-Hudson, New York, U.S., on Monday, Jan. 4, 2021. Tiffany Hagler-Geard | Bloomberg | Getty Images Instacart said Monday it will cease the use of artificial intelligence-driven pricing tests on its grocery delivery platform after the practice was scrutinized in a wide-ranging study and rebuked by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":75409,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[2725],"tags":[8939,5576,8938,8935,8936,8940,8937],"class_list":["post-75408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","tag-costs","tag-ends","tag-increased","tag-instacart","tag-pricing","tag-shoppers","tag-tests"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Instacart ends AI pricing tests that increased costs for some shoppers - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"The Instacart website on a laptop computer arranged in Hastings-on-Hudson, New York, U.S., on Monday, Jan. 4, 2021. 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