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\n\tDisney<\/a>+, which is a leading subscription streamer but is looking to catch up with some streaming and digital rivals in terms of daily engagement, is adding vertical videos to the service.<\/p>\n \n\tThe arrival of the new format later this year was one of several advertising<\/a>-oriented announcements the company made Wednesday at its Tech + Data Showcase at CES<\/a> in Las Vegas. Other new offerings include a new \u201cbrand impact\u201d metric and a new video generation tool that helps advertisers create high-quality connected-TV-ready commercials using existing assets and guidelines.<\/p>\n \n\t\u201cWe\u2019ll look to evolve the experience over time,\u201d a Disney announcement said of the vertical video plan, which follows \u201cVerts\u201d joining the beefed-up ESPN app when it launched last August. The aim is to \u201cexplore its use in a variety of ways across categories, and content types, for a personalized and dynamic feed. That will include expanding across news and entertainment, turning Disney+<\/a> into a must-visit daily destination.\u201d<\/p>\n