{"id":81015,"date":"2026-01-21T17:29:52","date_gmt":"2026-01-21T20:29:52","guid":{"rendered":"https:\/\/ubirataonline.com.br\/paramount-will-use-ufc-to-kick-off-programmatic-live-ad-sales-in-sports-events\/"},"modified":"2026-01-21T17:29:52","modified_gmt":"2026-01-21T20:29:52","slug":"paramount-will-use-ufc-to-kick-off-programmatic-live-ad-sales-in-sports-events","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/paramount-will-use-ufc-to-kick-off-programmatic-live-ad-sales-in-sports-events\/","title":{"rendered":"Paramount Will Use UFC to Kick Off Programmatic Live Ad Sales in Sports Events"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called \u201cmarquee sporting events,\u201d starting January 24 with the debut of UFC matches on Paramount+. The decision marks the first time advertisers can purchase a guaranteed, real-time placement in Paramount\u2019s streamed sports.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START --><strong>More from Variety<\/strong><!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->\u201cThis initiative underscores Paramount\u2019s commitment to media modernization, expanding opportunities for marketers to show up during the biggest and buzziest moments of scaled audience attention,\u201d said Jay Askinasi, Paramount\u2019s recently-installed chief revenue officer, in a statement. \u201cBy bringing guaranteed positions to the streaming sports stage, both directly and programmatically, we\u2019re widening the aperture for more advertisers to tap into the passion, energy and engagement of live sports with the agility, optimization and precision of digital.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Paramount has a big bet riding on its alliance with UFC, agreeing to pay $7.7 billion over seven years for exclusive U.S. rights for all UFC events. Under terms of the deal, Paramount gains access to UFC\u2019s full slate of 13 annual marquee numbered events and 30 Fight Nights. Select numbered UFC events are supposed to be simulcast on CBS. UFC is, like its sibling WWE, controlled by TKO Group.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->Paramount recently introduced <a href=\"https:\/\/finance.yahoo.com\/news\/paramount-aims-keep-top-streaming-113000585.html\" data-ylk=\"slk:a different kind of ad inventory known as \u201cstreaming fixed units;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">a different kind of ad inventory known as \u201cstreaming fixed units<\/a>\u201d that give advertisers who buy them the same ad placement in the premieres of new episodes of top shows including \u201cTulsa King,\u201d \u201cLandman\u201d and \u201cMayor of Kingstown.\u201d When an advertiser buys the unit, it it is also buying a guarantee that Paramount will run the ad in a fixed place, such as the first spot in a commercial break, for the first seven days after the episode debuts.<!-- HTML_TAG_END --><\/p>\n<p class=\"yf-vbsvxt\"><!-- HTML_TAG_START -->The company is working with Amazon DSP, Google\u2019s Display &amp; Video 360, The Trade Desk and Yahoo DSP to offer private marketplace, biddable ad inventory for UFC\u2019s full slate of \u201cnumbered events preliminaries\u201d and U.S. Fight Nights. All \u201cnumbered event main cards\u201d will exclusively be sold as streaming fixed units.<!-- HTML_TAG_END --><\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/finance.yahoo.com\/news\/paramount-ufc-kick-off-programmatic-140000563.html\">Source link <\/a><br \/>\nSee more https:\/\/theglobaltrack.com\/<\/p>","protected":false},"excerpt":{"rendered":"<p>UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called \u201cmarquee sporting events,\u201d starting January 24 with the debut of UFC matches [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81016,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[10200,10302,2893,7229,15066,15067,3896,2967],"class_list":["post-81015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-events","tag-kick","tag-live","tag-paramount","tag-programmatic","tag-sales","tag-sports","tag-ufc"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paramount Will Use UFC to Kick Off Programmatic Live Ad Sales in Sports Events - Ubirat\u00e3 Online Not\u00edcias - A realidade ao seu alcance!<\/title>\n<meta name=\"description\" content=\"UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called \u201cmarquee sporting events,\u201d starting January 24 with the debut of UFC matches \u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubirataonline.com.br\/en\/paramount-will-use-ufc-to-kick-off-programmatic-live-ad-sales-in-sports-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paramount Will Use UFC to Kick Off Programmatic Live Ad Sales in Sports Events\" \/>\n<meta property=\"og:description\" content=\"UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. 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