We\u2019ve been following the cookie crumbs on this one.<\/p>\n
Last year, ex-Vancouver Canucks captain Quinn Hughes teamed up with five other hockey stars<\/a> in Oreo\u2019s \u201cStay Playful for All\u201d campaign.<\/p>\n Hughes, alongside Zach Hyman, Willie Nylander, Nick Suzuki, Sarah Nurse, and Marie-Philip Poulin, teamed up for the campaign, which awarded $200,000 in new hockey equipment grants to youth hockey organizations across Canada.<\/p>\n Of course, a lot has changed for Hughes since he teamed up with Oreo back in January, 2025.<\/p>\n The Canucks\u2019 playoff hopes evaporated. Key organizational figures, like J.T. Miller and ex-head coach Rick Tocchet, left the organization. Vancouver flopped out of the gates this year, leading to Hughes\u2019 eventual trade to Minnesota.<\/p>\n However, even though Hughes is now in Minnesota, it still appeared as though he\u2019d team up with Oreo for year two of the campaign.<\/p>\n Back in January, he was listed as one of the six returning members for \u201cStay Playful For All.\u201d<\/p>\n Quinn Hughes appeared in the promotional materials for Oreo in January. (Mondelez International Inc.)<\/p>\n<\/div>\n Same endorsement figures. Same $200,000 in giveaways to hockey organizations throughout Canada.<\/p>\n Even back in January, he appeared in a video for Oreo with the title \u201cMinnesota Wild defenceman\u201d flanking his name.<\/p>\n Then, like a milk-soaked Oreo, he disappeared.<\/p>\n qhugh fired by oreo \u2026 they really edited him out of every single photo and video on the website damn<\/p>\n \u2014 \u263e (@petterssonbear) March 13, 2026<\/a><\/p>\n<\/blockquote>\n \u00a0<\/p>\n Don\u2019t know if he was \u201cfired,\u201d but Hughes is now gone from the website, as if he was never there to begin with. His section on the website, where each player has their own video and biography, was also removed.<\/p>\n Hughes has been removed from the Oreo \u201cStay Playful\u201d website. (Mondelez International Inc.)<\/p>\n<\/div>\n So, what happened?<\/p>\n We reached out to Oreo for comment. At first, they tried to tell us that he was still part of the campaign.<\/p>\n When it was pointed out that, based on the promotional materials, that didn\u2019t appear to be the case, they informed us they\u2019d escalate this up the proverbial food chain. As of publication, we\u2019ve yet to hear back.<\/p>\n Whether Hughes dons the jersey of a delicious cookie brand or not, life is seemingly pretty good for him, with or without Oreo.<\/p>\n He\u2019s found a home in Minnesota, playing on one of the NHL\u2019s best teams. Hughes has also ascended in American pop culture thanks to a terrific performance at the Olympics.<\/p>\n Of course, Hughes and the Americans came under some heat for their cackles at Donald Trump\u2019s jokes, along with their trip to the White House and the State of the Union address.<\/p>\n Could that be behind Oreo\u2019s removal of him from the campaign? Only the cookie brand can answer that one.<\/p>\n And, unlike Jack Hughes\u2019 missing puck mystery<\/a> being solved, Quinn Hughes\u2019 vanishment from Oreo remains a riddle.<\/p>\n<\/div>\n\n
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