{"id":97056,"date":"2026-03-24T18:14:51","date_gmt":"2026-03-24T21:14:51","guid":{"rendered":"https:\/\/ubirataonline.com.br\/at-the-movies-originality-hits-a-winning-streak\/"},"modified":"2026-03-24T18:14:53","modified_gmt":"2026-03-24T21:14:53","slug":"at-the-movies-originality-hits-a-winning-streak","status":"publish","type":"post","link":"https:\/\/ubirataonline.com.br\/en\/at-the-movies-originality-hits-a-winning-streak\/","title":{"rendered":"At the movies, originality hits a winning streak"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>NEW YORK (AP) \u2014 Franchise movies have been the dominant currency in Hollywood for years, but, lately, the upside of originality has been hard to miss.<\/p>\n<p>A week after \u201cOne Battle After Another,\u201d \u201cSinners\u201d and \u201cKPop Demon Hunters\u201d all <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/2026-oscars-academy-awards-show-b868da63dd16aa6ca289ba4a8ac3a157\">triumphed at the Academy Awards<\/a><\/span>, Phil Lord and Chris Miller\u2019s <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/project-hail-mary-phil-lord-chris-miller-d636d596f17ce853b17ec58f38dd1ed3\">\u201cProject Hail Mary\u201d<\/a><\/span> notched the <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/box-office-project-hail-mary-cff0a22a0a9d4fc1e1642b79f9160dfb\">biggest non-franchise opening weekend since \u201cOppenheimer.\u201d<\/a><\/span> In the first three months of 2026, the two biggest hits in theaters are it and the Pixar original <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/hoppers-movie-review-aca91fd643e57595bf29e433f8419049\">\u201cHoppers.\u201d<\/a><\/span><\/p>\n<p>All of these successes came at considerable expense. \u201cProject Hail Mary,\u201d based on the Andy Weir bestseller, cost close to $200 million to make. But its $80.5 million debut vindicated Amazon MGM\u2019s big bet, and gave the studio its largest box-office hit yet.<\/p>\n<p>\u201cThey made a tremendous investment and it\u2019s going to pay off,\u201d Lord said in an interview alongside Miller last week. \u201cHow exciting to reward the people that took a shot.\u201d<\/p>\n<p>\u201cProject Hail Mary,\u201d despite its title, isn\u2019t anyone\u2019s idea of a long shot. It stars one of the most widely liked actors in Ryan Gosling. Its source material, Weir\u2019s novel, is beloved. And it trades on much of the same science-first sci-fi appeal of 2015\u2019s best picture-nominated \u201cThe Martian,\u201d from an earlier book by Weir. Lord and Miller, the filmmakers of <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/spiderman-across-spiderverse-lord-miller-ac8a1c24bd001ee61000b1dd866413c7\">the \u201cSpider-Verse\u201d movies<\/a><\/span> and \u201cThe Lego Movie,\u201d have a long track record of success with both audiences and critics. <\/p>\n<p>But the recent run for originality \u2014 at the Oscars and the multiplex \u2014 suggests audiences may be more eager for something different from the same old. At the least, the potentially cascading rewards of an original hit are freshly apparent at a time when a lot of big bets \u2014 like the $130 million-plus that Paul Thomas Anderson\u2019s best picture winner \u201cOne Battle After Another\u201d cost Warner Bros. to make \u2014 have paid off so massively.<\/p>\n<div class=\"Enhancement\" data-align-center=\"\" data-video-orientation=\"landscape\">\n<div class=\"Enhancement-item\">\n<div class=\"VideoEnhancement\">\n<div class=\"VideoEnhancement-player-videoTitle\">\n<p>Ryan Gosling didn\u2019t set off on his latest space odyssey in just a boring astronaut suit. The 45-year-old star of \u201cProject Hail Mary\u201d credits his kids \u2014 and inspiration from Val Kilmer \u2014 for his stylish astro-nerd look in the sci-fi film. He sat down at NASA Jet Propulsion Laboratory to speak with AP entertainment journalist Leslie Ambriz alongside co-star Sandra H\u00fcller, directors Phil Lord and Christopher Miller, writer Drew Goddard and book author Andy Weir. In the movie, opening Friday in U.S. theatres, Gosling portrays a science teacher sent on a mission to save Earth from a dying sun. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\u201cPeople go to the movies to see a new experience,\u201d Miller said. \u201cThey don\u2019t go to see a thing they\u2019ve already seen. Originality has value, especially as AI gets into the picture. The value that we can bring as filmmakers is to bring something that can\u2019t be AI because it hasn\u2019t been thought of before.<\/p>\n<p>\u201cSo it\u2019s good business.\u201d<\/p>\n<h2>Franchise domination<\/h2>\n<p>Franchises have hardly been displaced. They will, no doubt, largely control the box office for the rest of year, beginning with Universal\u2019s \u201cThe Super Mario Galaxy Movie\u201d next month, followed by anticipated releases like \u201cToy Story 5,\u201d \u201cAvengers: Doomsday\u201d and \u201cDune: Part Three.\u201d Last week, the 11th \u201cSpider-Man\u201d movie this century, Sony Pictures\u2019 \u201cSpider-Man: Brand New Day,\u201d set a new trailer record with 718.6 million views in its first 24 hours.<\/p>\n<p>So, yes, franchises still very much rule the day. But waves upon waves of sequels, reboots and remakes have made the few big-budget originals that manage to get made all the more singular.<\/p>\n<div class=\"Enhancement\" data-align-center=\"\">\n<div class=\"Enhancement-item\">\n<div class=\"ImageEnhancement\">\n<p><bsp-figure><\/p>\n<figure class=\"Figure\" data-openoverlay=\"\">\n<p>    <a class=\"AnchorLink\" id=\"image-3d0000\"\/><\/p>\n<picture data-crop=\"imgEn-medium-nocrop\"><source media=\"(min-width: 768px)\" type=\"image\/webp\" width=\"800\" height=\"533\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/3e970f8\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/800x533!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 1x,https:\/\/dims.apnews.com\/dims4\/default\/82b3b59\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/1600x1066!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 2x\"><source media=\"(min-width: 768px)\" width=\"800\" height=\"533\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/4a5af61\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/800x533!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 1x,https:\/\/dims.apnews.com\/dims4\/default\/7cbea92\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/1600x1066!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 2x\"><source media=\"(min-width: 600px)\" type=\"image\/webp\" width=\"767\" height=\"511\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/f4fce70\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/767x511!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 1x,https:\/\/dims.apnews.com\/dims4\/default\/dc453b1\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/1534x1022!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 2x\"><source media=\"(min-width: 600px)\" width=\"767\" height=\"511\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/4e86cf4\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/767x511!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 1x,https:\/\/dims.apnews.com\/dims4\/default\/c148753\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/1534x1022!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 2x\"><source type=\"image\/webp\" width=\"599\" height=\"399\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/e307a98\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/599x399!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 1x,https:\/\/dims.apnews.com\/dims4\/default\/6f9138d\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/1198x798!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 2x\"><source width=\"599\" height=\"399\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/80fd6fe\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 1x,https:\/\/dims.apnews.com\/dims4\/default\/ff8c3ac\/2147483647\/strip\/true\/crop\/6197x4131+0+0\/resize\/1198x798!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F84%2F3b%2Faf857410bd0a8aec8ad5c5e1b590%2Fbda421cb0bbf47b9b56a0e10c6df19a5 2x\"><\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n<div class=\"Figure-content\">\n<div class=\"Figure-content-text\"><bsp-read-more class=\"ReadMore\" data-more-button-text=\"Read More\" data-less-button-text=\"Read Less\" data-expand=\"ReadMore-expand\" data-limit=\"110\" data-main-class=\"ReadMore\"><figcaption class=\"Figure-caption\">\n<p>Phil Lord, left, and Chris Miller pose for a portrait to promote \u201cProject Hail Mary\u201d on Tuesday, March 17, 2026, in New York. (Photo by Andy Kropa\/Invision\/AP)<\/p>\n<\/figcaption><\/bsp-read-more><\/div>\n<\/p><\/div>\n<\/figure>\n<p>    <template data-bsp-figure-overlay-template=\"\"><\/p>\n<div class=\"CarouselOverlay-slides\" data-slidescount=\"1\">\n<div class=\"CarouselOverlay-slide\" data-slidenumber=\"0\">\n<div class=\"CarouselOverlay-columns\">\n<div class=\"CarouselOverlay-info\">\n                        <bsp-carousel-read-more class=\"ReadMore\" data-show-less=\"\" data-expand=\"ReadMore-expand\" data-main-class=\"ReadMore\" data-more-id=\"\" data-less-id=\"\"><br \/>\n                            <button class=\"ReadLess\"><br \/>\n                                <svg class=\"icon-linkCaret\">\n                                    <use xlink:href=\"#link-caret\"\/>\n                                <\/svg><br \/>\n                            <\/button><\/p>\n<div class=\"CarouselOverlay-info-description\">\n<p>Phil Lord, left, and Chris Miller pose for a portrait to promote \u201cProject Hail Mary\u201d on Tuesday, March 17, 2026, in New York. (Photo by Andy Kropa\/Invision\/AP)<\/p>\n<\/div>\n<div class=\"CarouselOverlay-info-actions\">\n<p>    <bsp-page-actions class=\"Page-actions\"><\/p>\n<div class=\"Page-actions-row Page-actions-left Page-actions-right\">\n<!--            <a href=\"https:\/\/www.google.com\/preferences\/source?q=ap%20news\">--><br \/>\n            <button class=\"Page-actions-trigger Page-actions-google-trigger\" data-action-clicked=\"clickGooglePreferredSource\"><br \/>\n                Add AP News on Google <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 18 18\" fill=\"none\">\n                <path d=\"M2.33333 3.99999H0.666666V15.6667C0.666666 16.5833 1.41667 17.3333 2.33333 17.3333H14V15.6667H2.33333V3.99999ZM15.6667 0.666656H5.66667C4.75 0.666656 4 1.41666 4 2.33332V12.3333C4 13.25 4.75 14 5.66667 14H15.6667C16.5833 14 17.3333 13.25 17.3333 12.3333V2.33332C17.3333 1.41666 16.5833 0.666656 15.6667 0.666656ZM15.6667 12.3333H5.66667V2.33332H15.6667V12.3333ZM9.83333 10.6667H11.5V8.16666H14V6.49999H11.5V3.99999H9.83333V6.49999H7.33333V8.16666H9.83333V10.6667Z\" fill=\"#191919\"\/>\n            <\/svg><br \/>\n                <span class=\"Page-actions-tooltip\"><br \/>\n        Add AP News as your preferred source to see more of our stories on Google.<br \/>\n                    <!-- NOTE: span instead of button --><br \/>\n        <span class=\"Page-actions-tooltip-close\" role=\"button\" aria-label=\"Close tooltip\" tabindex=\"0\"><br \/>\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewbox=\"0 0 14 14\" fill=\"none\">\n            <path d=\"M14 1.41L12.59 0L7 5.59L1.41 0L0 1.41L5.59 7L0 12.59L1.41 14L7 8.41L12.59 14L14 12.59L8.41 7L14 1.41Z\" fill=\"white\"\/>\n          <\/svg><br \/>\n        <\/span><br \/>\n      <\/span><br \/>\n            <\/button><br \/>\n<!--            <\/a>--><\/p>\n<p>            <button class=\" Page-actions-trigger\" data-action-clicked=\"clickShareIcon\" data-collapse-element=\"\">Share<\/p>\n<p>                <svg><use xlink:href=\"#share\"\/><\/svg><\/p>\n<p>                <\/button><\/p><\/div>\n<p>    <\/bsp-page-actions><\/p><\/div>\n<p><button class=\"ReadBtn\">Read More<\/button><br \/>\n                        <\/bsp-carousel-read-more>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <\/template><\/p>\n<p><\/bsp-figure><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\u201cIf we don\u2019t continue to do originals, we\u2019re going to run out of stuff,\u201d Pete Docter, Pixar chief creative officer, earlier told The Los Angeles Times.<\/p>\n<p>Since its founding, Pixar has clung to a belief that original movies are part of its mission, though that quest has grown more arduous in recent years. During the pandemic, \u201cSoul,\u201d \u201cLuca\u201d and \u201cTurning Red\u201d were diverted to Disney+. \u201cElemental\u201d seemed like a disappointment at first but it just needed time to catch hold, eventually collecting $496 million.<\/p>\n<p>\u201cHoppers,\u201d directed by Daniel Chong, is hoping to follow that trajectory. So far, in three weeks of release, it\u2019s grossed $242.6 million worldwide for The Walt Disney Co. \u2014 good business, to be sure, but a far cry from the pace of the 2024 blockbuster sequel \u201cInside Out 2.\u201d It grossed $1.7 billion.<\/p>\n<div class=\"Enhancement\" data-align-center=\"\">\n<div class=\"Enhancement-item\">\n<div class=\"ImageEnhancement\">\n<p><bsp-figure><\/p>\n<figure class=\"Figure\" data-openoverlay=\"\">\n<p>    <a class=\"AnchorLink\" id=\"image-f50000\"\/><\/p>\n<picture data-crop=\"imgEn-medium-nocrop\"><source media=\"(min-width: 768px)\" type=\"image\/webp\" width=\"800\" height=\"533\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/6dab558\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/800x533!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 1x,https:\/\/dims.apnews.com\/dims4\/default\/515023b\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/1600x1066!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 2x\"><source media=\"(min-width: 768px)\" width=\"800\" height=\"533\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/54b5585\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/800x533!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 1x,https:\/\/dims.apnews.com\/dims4\/default\/f707643\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/1600x1066!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 2x\"><source media=\"(min-width: 600px)\" type=\"image\/webp\" width=\"767\" height=\"511\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/63a1921\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/767x511!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 1x,https:\/\/dims.apnews.com\/dims4\/default\/7bb1d2c\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/1534x1022!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 2x\"><source media=\"(min-width: 600px)\" width=\"767\" height=\"511\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/41ceeea\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/767x511!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 1x,https:\/\/dims.apnews.com\/dims4\/default\/da78bbb\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/1534x1022!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 2x\"><source type=\"image\/webp\" width=\"599\" height=\"399\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/aec4c2c\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/599x399!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 1x,https:\/\/dims.apnews.com\/dims4\/default\/0aa64d0\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/1198x798!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 2x\"><source width=\"599\" height=\"399\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/01b145d\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 1x,https:\/\/dims.apnews.com\/dims4\/default\/b0a5c60\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/1198x798!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 2x\"><img decoding=\"async\" class=\"Image\" alt=\"This image released by Amazon MGM Studios shows Ryan Gosling in a scene from &quot;Project Hail Mary.&quot; (Jonathan Olley\/Amazon MGM Studios via AP)\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/01b145d\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 1x,https:\/\/dims.apnews.com\/dims4\/default\/b0a5c60\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/1198x798!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0 2x\" fetchpriority=\"high\" width=\"599\" height=\"399\" src=\"https:\/\/dims.apnews.com\/dims4\/default\/01b145d\/2147483647\/strip\/true\/crop\/4500x3000+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2Fdc%2F9e%2F81acfbd291f96b0913f85486c6a2%2F7b2d0f047b2e4938875c97d447cf8de0\" loading=\"lazy\"\/><br \/>\n<\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n<div class=\"Figure-content\">\n<div class=\"Figure-content-text\"><bsp-read-more class=\"ReadMore\" data-more-button-text=\"Read More\" data-less-button-text=\"Read Less\" data-expand=\"ReadMore-expand\" data-limit=\"110\" data-main-class=\"ReadMore\"><figcaption class=\"Figure-caption\">\n<p>This image released by Amazon MGM Studios shows Ryan Gosling in a scene from \u201cProject Hail Mary.\u201d (Jonathan Olley\/Amazon MGM Studios via AP)<\/p>\n<\/figcaption><\/bsp-read-more><\/div>\n<\/p><\/div>\n<\/figure>\n<p>    <template data-bsp-figure-overlay-template=\"\"><\/p>\n<div class=\"CarouselOverlay-slides\" data-slidescount=\"1\">\n<div class=\"CarouselOverlay-slide\" data-slidenumber=\"0\">\n<div class=\"CarouselOverlay-columns\">\n<div class=\"CarouselOverlay-info\">\n                        <bsp-carousel-read-more class=\"ReadMore\" data-show-less=\"\" data-expand=\"ReadMore-expand\" data-main-class=\"ReadMore\" data-more-id=\"\" data-less-id=\"\"><br \/>\n                            <button class=\"ReadLess\"><br \/>\n                                <svg class=\"icon-linkCaret\">\n                                    <use xlink:href=\"#link-caret\"\/>\n                                <\/svg><br \/>\n                            <\/button><\/p>\n<div class=\"CarouselOverlay-info-description\">\n<p>This image released by Amazon MGM Studios shows Ryan Gosling in a scene from \u201cProject Hail Mary.\u201d (Jonathan Olley\/Amazon MGM Studios via AP)<\/p>\n<\/div>\n<div class=\"CarouselOverlay-info-actions\">\n<p>    <bsp-page-actions class=\"Page-actions\"><\/p>\n<div class=\"Page-actions-row Page-actions-left Page-actions-right\">\n<!--            <a href=\"https:\/\/www.google.com\/preferences\/source?q=ap%20news\">--><br \/>\n            <button class=\"Page-actions-trigger Page-actions-google-trigger\" data-action-clicked=\"clickGooglePreferredSource\"><br \/>\n                Add AP News on Google <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 18 18\" fill=\"none\">\n                <path d=\"M2.33333 3.99999H0.666666V15.6667C0.666666 16.5833 1.41667 17.3333 2.33333 17.3333H14V15.6667H2.33333V3.99999ZM15.6667 0.666656H5.66667C4.75 0.666656 4 1.41666 4 2.33332V12.3333C4 13.25 4.75 14 5.66667 14H15.6667C16.5833 14 17.3333 13.25 17.3333 12.3333V2.33332C17.3333 1.41666 16.5833 0.666656 15.6667 0.666656ZM15.6667 12.3333H5.66667V2.33332H15.6667V12.3333ZM9.83333 10.6667H11.5V8.16666H14V6.49999H11.5V3.99999H9.83333V6.49999H7.33333V8.16666H9.83333V10.6667Z\" fill=\"#191919\"\/>\n            <\/svg><br \/>\n                <span class=\"Page-actions-tooltip\"><br \/>\n        Add AP News as your preferred source to see more of our stories on Google.<br \/>\n                    <!-- NOTE: span instead of button --><br \/>\n        <span class=\"Page-actions-tooltip-close\" role=\"button\" aria-label=\"Close tooltip\" tabindex=\"0\"><br \/>\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewbox=\"0 0 14 14\" fill=\"none\">\n            <path d=\"M14 1.41L12.59 0L7 5.59L1.41 0L0 1.41L5.59 7L0 12.59L1.41 14L7 8.41L12.59 14L14 12.59L8.41 7L14 1.41Z\" fill=\"white\"\/>\n          <\/svg><br \/>\n        <\/span><br \/>\n      <\/span><br \/>\n            <\/button><br \/>\n<!--            <\/a>--><\/p>\n<p>            <button class=\" Page-actions-trigger\" data-action-clicked=\"clickShareIcon\" data-collapse-element=\"\">Share<\/p>\n<p>                <svg><use xlink:href=\"#share\"\/><\/svg><\/p>\n<p>                <\/button><\/p><\/div>\n<p>    <\/bsp-page-actions><\/p><\/div>\n<p><button class=\"ReadBtn\">Read More<\/button><br \/>\n                        <\/bsp-carousel-read-more>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <\/template><\/p>\n<p><\/bsp-figure><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Such economics are tough for original movies to compete with, plus non-franchise films take more effort, and money, to market. For a $200 million movie, marketing costs can come to nearly rival production budgets. <\/p>\n<p>Though some of <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/timothee-chalamet-marty-supreme-josh-safdie-interview-f41295b00b9c9a622a54c380a924420f\">Timoth\u00e9e Chalamet\u2019s showmanship<\/a><\/span>, complete with a blimp and a trip to the Sphere, <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/oscar-predictions-2026-academy-awards-3c089721fc4d48fe6beb30f3c778f107\">might have cost him an Oscar<\/a><\/span>, his promotional efforts were surely necessary to help lift <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/movie-review-marty-supreme-timothee-chalamet-cf0213e446ab505003c7d338c7ad9270\">\u201cMarty Supreme,\u201d<\/a><\/span> A24\u2019s most expensive movie ever \u2014 with a budget of $70 million \u2014 to $179.3 million in ticket sales.<\/p>\n<p>An ambitious marketing campaign also accompanied \u201cProject Hail Mary.\u201d Gosling was everywhere from hosting \u201cSaturday Night Live\u201d to <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/www.instagram.com\/reels\/DV8CJ-7INoV\/\" target=\"_blank\" rel=\"noopener\">doing the \u201cLa La Land\u201d dance<\/a><\/span> with his alien co-star, Rocky. But the movie always rested on the appeal of the comic sensibilities of its filmmakers, Weir\u2019s book and Gosling.<\/p>\n<p>\u201cWe\u2019re all united by the fact that we\u2019ve spent the last two decades having people ask us: What genre is this?\u201d says Drew Goddard, who scripted both \u201cThe Martian\u201d and \u201cProject Hail Mary.\u201d \u201cWe\u2019re constantly hard to classify because we love existing in those strange places. We like drama, we like comedy. We like heartbreak, we like terror. We like silliness.\u201d<\/p>\n<h2>Streaming economics change the calculus<\/h2>\n<p>In matching broad-appeal material with the right filmmakers and stars, \u201cProject Hail Mary\u201d relied on not just old-school studio moviemaking but <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/barbie-oppenheimer-barbenheimer-box-office-d07dce60b4726b2c168c228e1a405c70\">the sometimes overlooked lessons of \u201cBarbenheimer.\u201d<\/a><\/span> Both Christopher Nolan\u2019s \u201cOppenheimer\u201d and Greta Gerwig\u2019s \u201cBarbie\u201d showed what can happen when the right filmmakers are given free rein on a big canvas. There is a definite downside, though. Warner Bros.\u2019 <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/box-office-hoppers-bride-film-movies-08dee62cabb7e7dfdf4228a77ebc7aa0\">\u201cThe Bride!\u201d<\/a><\/span> by Maggie Gyllenhaal seemed like a compelling, filmmaker-driven concept but its losses might approach $100 million. <\/p>\n<p>Aside from having Gosling in common, \u201cProject Hail Mary\u201d also shared the producer of \u201cBarbie\u201d in Amy Pascal. Before the studio\u2019s acquisition by Amazon, it was greenlit by then-MGM chiefs Mike De Luca and Pam Abdy. They later moved on to Warner Bros., where they made both \u201cOne Battle After Another\u201d and Ryan Coogler\u2019s much-celebrated \u201cSinners\u201d ($370 million in ticket sales against a budget of $90 million). <\/p>\n<div class=\"Enhancement\" data-align-center=\"\">\n<div class=\"Enhancement-item\">\n<div class=\"ImageEnhancement\">\n<p><bsp-figure><\/p>\n<figure class=\"Figure\" data-openoverlay=\"\">\n<p>    <a class=\"AnchorLink\" id=\"image-b50000\"\/><\/p>\n<picture data-crop=\"imgEn-medium-nocrop\"><source media=\"(min-width: 768px)\" type=\"image\/webp\" width=\"800\" height=\"533\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/bca11f9\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/800x533!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 1x,https:\/\/dims.apnews.com\/dims4\/default\/f2971c1\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/1600x1066!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 2x\"><source media=\"(min-width: 768px)\" width=\"800\" height=\"533\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/467b4b7\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/800x533!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 1x,https:\/\/dims.apnews.com\/dims4\/default\/20fe81f\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/1600x1066!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 2x\"><source media=\"(min-width: 600px)\" type=\"image\/webp\" width=\"767\" height=\"511\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/3cb7d16\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/767x511!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 1x,https:\/\/dims.apnews.com\/dims4\/default\/c98c447\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/1534x1022!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 2x\"><source media=\"(min-width: 600px)\" width=\"767\" height=\"511\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/1d5c9ff\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/767x511!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 1x,https:\/\/dims.apnews.com\/dims4\/default\/ffcd646\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/1534x1022!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 2x\"><source type=\"image\/webp\" width=\"599\" height=\"399\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/4113dbc\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/599x399!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 1x,https:\/\/dims.apnews.com\/dims4\/default\/37ca414\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/1198x798!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 2x\"><source width=\"599\" height=\"399\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/216b508\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 1x,https:\/\/dims.apnews.com\/dims4\/default\/0ad2167\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/1198x798!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 2x\"><img decoding=\"async\" class=\"Image\" alt=\"Michael B. Jordan, left, winner of the award for actor in a leading role for &quot;Sinners,&quot; and Ryan Coogler, winner of the award for writing (original screenplay) for &quot;Sinners,&quot; pose in the press room at the Oscars on Sunday, March 15, 2026, at the Dolby Theatre in Los Angeles. (Photo by Jordan Strauss\/Invision\/AP)\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/216b508\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 1x,https:\/\/dims.apnews.com\/dims4\/default\/0ad2167\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/1198x798!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3 2x\" fetchpriority=\"high\" width=\"599\" height=\"399\" src=\"https:\/\/dims.apnews.com\/dims4\/default\/216b508\/2147483647\/strip\/true\/crop\/3665x2443+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F51%2F19%2Ff9ffc43dadd46cbd256aa53d4d24%2F13bb54b3777442f68c16004452281ba3\" loading=\"lazy\"\/><br \/>\n<\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n<div class=\"Figure-content\">\n<div class=\"Figure-content-text\"><bsp-read-more class=\"ReadMore\" data-more-button-text=\"Read More\" data-less-button-text=\"Read Less\" data-expand=\"ReadMore-expand\" data-limit=\"110\" data-main-class=\"ReadMore\"><figcaption class=\"Figure-caption\">\n<p>Michael B. Jordan, left, winner of the award for actor in a leading role for \u201cSinners,\u201d and Ryan Coogler, winner of the award for writing (original screenplay) for \u201cSinners,\u201d pose in the press room at the Oscars on Sunday, March 15, 2026, at the Dolby Theatre in Los Angeles. (Photo by Jordan Strauss\/Invision\/AP)<\/p>\n<\/figcaption><\/bsp-read-more><\/div>\n<\/p><\/div>\n<\/figure>\n<p>    <template data-bsp-figure-overlay-template=\"\"><\/p>\n<div class=\"CarouselOverlay-slides\" data-slidescount=\"1\">\n<div class=\"CarouselOverlay-slide\" data-slidenumber=\"0\">\n<div class=\"CarouselOverlay-columns\">\n<div class=\"CarouselOverlay-info\">\n                        <bsp-carousel-read-more class=\"ReadMore\" data-show-less=\"\" data-expand=\"ReadMore-expand\" data-main-class=\"ReadMore\" data-more-id=\"\" data-less-id=\"\"><br \/>\n                            <button class=\"ReadLess\"><br \/>\n                                <svg class=\"icon-linkCaret\">\n                                    <use xlink:href=\"#link-caret\"\/>\n                                <\/svg><br \/>\n                            <\/button><\/p>\n<div class=\"CarouselOverlay-info-description\">\n<p>Michael B. Jordan, left, winner of the award for actor in a leading role for \u201cSinners,\u201d and Ryan Coogler, winner of the award for writing (original screenplay) for \u201cSinners,\u201d pose in the press room at the Oscars on Sunday, March 15, 2026, at the Dolby Theatre in Los Angeles. (Photo by Jordan Strauss\/Invision\/AP)<\/p>\n<\/div>\n<div class=\"CarouselOverlay-info-actions\">\n<p>    <bsp-page-actions class=\"Page-actions\"><\/p>\n<div class=\"Page-actions-row Page-actions-left Page-actions-right\">\n<!--            <a href=\"https:\/\/www.google.com\/preferences\/source?q=ap%20news\">--><br \/>\n            <button class=\"Page-actions-trigger Page-actions-google-trigger\" data-action-clicked=\"clickGooglePreferredSource\"><br \/>\n                Add AP News on Google <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 18 18\" fill=\"none\">\n                <path d=\"M2.33333 3.99999H0.666666V15.6667C0.666666 16.5833 1.41667 17.3333 2.33333 17.3333H14V15.6667H2.33333V3.99999ZM15.6667 0.666656H5.66667C4.75 0.666656 4 1.41666 4 2.33332V12.3333C4 13.25 4.75 14 5.66667 14H15.6667C16.5833 14 17.3333 13.25 17.3333 12.3333V2.33332C17.3333 1.41666 16.5833 0.666656 15.6667 0.666656ZM15.6667 12.3333H5.66667V2.33332H15.6667V12.3333ZM9.83333 10.6667H11.5V8.16666H14V6.49999H11.5V3.99999H9.83333V6.49999H7.33333V8.16666H9.83333V10.6667Z\" fill=\"#191919\"\/>\n            <\/svg><br \/>\n                <span class=\"Page-actions-tooltip\"><br \/>\n        Add AP News as your preferred source to see more of our stories on Google.<br \/>\n                    <!-- NOTE: span instead of button --><br \/>\n        <span class=\"Page-actions-tooltip-close\" role=\"button\" aria-label=\"Close tooltip\" tabindex=\"0\"><br \/>\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewbox=\"0 0 14 14\" fill=\"none\">\n            <path d=\"M14 1.41L12.59 0L7 5.59L1.41 0L0 1.41L5.59 7L0 12.59L1.41 14L7 8.41L12.59 14L14 12.59L8.41 7L14 1.41Z\" fill=\"white\"\/>\n          <\/svg><br \/>\n        <\/span><br \/>\n      <\/span><br \/>\n            <\/button><br \/>\n<!--            <\/a>--><\/p>\n<p>            <button class=\" Page-actions-trigger\" data-action-clicked=\"clickShareIcon\" data-collapse-element=\"\">Share<\/p>\n<p>                <svg><use xlink:href=\"#share\"\/><\/svg><\/p>\n<p>                <\/button><\/p><\/div>\n<p>    <\/bsp-page-actions><\/p><\/div>\n<p><button class=\"ReadBtn\">Read More<\/button><br \/>\n                        <\/bsp-carousel-read-more>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <\/template><\/p>\n<p><\/bsp-figure><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>As much as Amazon\u2019s $8.5 billion purchase of MGM was motivated by capturing some of the richest IP in movies, James Bond, it\u2019s also true that studios can establish themselves with homegrown hits. The opening for \u201cProject Hail Mary\u201d was Amazon MGM\u2019s biggest ever.<\/p>\n<p>In fact, three of the biggest original hits of the past year have come from streaming companies: Apple with <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/f1-movie-review-brad-pitt-35841265ba98ef71e2a1ce09f0efef3c\">\u201cF1,\u201d<\/a><\/span> Netflix with <span class=\"LinkEnhancement\"><a class=\"Link AnClick-LinkEnhancement\" data-gtm-enhancement-style=\"LinkEnhancementA\" href=\"https:\/\/apnews.com\/article\/kpop-demon-hunters-netflix-summer-smash-surprise-b1f1a0390c303fb46959f6cf6e77b5ff\">\u201cKPop Demon Hunters\u201d<\/a><\/span> and Amazon with \u201cProject Hail Mary.\u201d For these studios, box-office performance is only part of the win; Netflix didn\u2019t even publicly record the chart-topping theatrical weekend of \u201cKPop Demon Hunters.\u201d <\/p>\n<p>These companies are sometimes willing to take greater risks because breaking even in theatrical isn\u2019t the end-all-be-all goal. Driving attention to their streaming platforms is just as vital. \u201cKPop\u201d was developed and produced by Sony Pictures, but, sensing the potentially perilous road to opening it theatrically, the company sold it to Netflix. There, it became the streamer\u2019s most-watched movie ever. <\/p>\n<div class=\"Enhancement\" data-align-center=\"\">\n<div class=\"Enhancement-item\">\n<div class=\"ImageEnhancement\">\n<p><bsp-figure><\/p>\n<figure class=\"Figure\" data-openoverlay=\"\">\n<p>    <a class=\"AnchorLink\" id=\"image-a20000\"\/><\/p>\n<picture data-crop=\"imgEn-medium-nocrop\"><source media=\"(min-width: 768px)\" type=\"image\/webp\" width=\"800\" height=\"533\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/0cc5be9\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/800x533!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 1x,https:\/\/dims.apnews.com\/dims4\/default\/223219d\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/1600x1066!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 2x\"><source media=\"(min-width: 768px)\" width=\"800\" height=\"533\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/b7c4aab\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/800x533!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 1x,https:\/\/dims.apnews.com\/dims4\/default\/a139dfd\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/1600x1066!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 2x\"><source media=\"(min-width: 600px)\" type=\"image\/webp\" width=\"767\" height=\"511\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/a1ce41a\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/767x511!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 1x,https:\/\/dims.apnews.com\/dims4\/default\/4842fb2\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/1534x1022!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 2x\"><source media=\"(min-width: 600px)\" width=\"767\" height=\"511\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/d0d8707\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/767x511!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 1x,https:\/\/dims.apnews.com\/dims4\/default\/0431f58\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/1534x1022!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 2x\"><source type=\"image\/webp\" width=\"599\" height=\"399\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/fc60da9\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/599x399!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 1x,https:\/\/dims.apnews.com\/dims4\/default\/895fb86\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/1198x798!\/format\/webp\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 2x\"><source width=\"599\" height=\"399\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/c36a0d8\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 1x,https:\/\/dims.apnews.com\/dims4\/default\/5caa003\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/1198x798!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 2x\"><img decoding=\"async\" class=\"Image\" alt=\"Paul Thomas Anderson, winner of the awards for writing (adapted screenplay), directing, and best picture for &quot;One Battle After Another,&quot; attends the Governors Ball after the Oscars on Sunday, March 15, 2026, in Los Angeles. (AP Photo\/John Locher)\" srcset=\"https:\/\/dims.apnews.com\/dims4\/default\/c36a0d8\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 1x,https:\/\/dims.apnews.com\/dims4\/default\/5caa003\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/1198x798!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19 2x\" fetchpriority=\"high\" width=\"599\" height=\"399\" src=\"https:\/\/dims.apnews.com\/dims4\/default\/c36a0d8\/2147483647\/strip\/true\/crop\/5112x3408+0+0\/resize\/599x399!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F82%2F57%2F65700a27e490afdfb129a4d81690%2Ff30697c6a6db4e789758821851708d19\" loading=\"lazy\"\/><br \/>\n<\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n<div class=\"Figure-content\">\n<div class=\"Figure-content-text\"><bsp-read-more class=\"ReadMore\" data-more-button-text=\"Read More\" data-less-button-text=\"Read Less\" data-expand=\"ReadMore-expand\" data-limit=\"110\" data-main-class=\"ReadMore\"><figcaption class=\"Figure-caption\">\n<p>Paul Thomas Anderson, winner of the awards for writing (adapted screenplay), directing, and best picture for \u201cOne Battle After Another,\u201d attends the Governors Ball after the Oscars on Sunday, March 15, 2026, in Los Angeles. (AP Photo\/John Locher)<\/p>\n<\/figcaption><\/bsp-read-more><\/div>\n<\/p><\/div>\n<\/figure>\n<p>    <template data-bsp-figure-overlay-template=\"\"><\/p>\n<div class=\"CarouselOverlay-slides\" data-slidescount=\"1\">\n<div class=\"CarouselOverlay-slide\" data-slidenumber=\"0\">\n<div class=\"CarouselOverlay-columns\">\n<div class=\"CarouselOverlay-info\">\n                        <bsp-carousel-read-more class=\"ReadMore\" data-show-less=\"\" data-expand=\"ReadMore-expand\" data-main-class=\"ReadMore\" data-more-id=\"\" data-less-id=\"\"><br \/>\n                            <button class=\"ReadLess\"><br \/>\n                                <svg class=\"icon-linkCaret\">\n                                    <use xlink:href=\"#link-caret\"\/>\n                                <\/svg><br \/>\n                            <\/button><\/p>\n<div class=\"CarouselOverlay-info-description\">\n<p>Paul Thomas Anderson, winner of the awards for writing (adapted screenplay), directing, and best picture for \u201cOne Battle After Another,\u201d attends the Governors Ball after the Oscars on Sunday, March 15, 2026, in Los Angeles. (AP Photo\/John Locher)<\/p>\n<\/div>\n<div class=\"CarouselOverlay-info-actions\">\n<p>    <bsp-page-actions class=\"Page-actions\"><\/p>\n<div class=\"Page-actions-row Page-actions-left Page-actions-right\">\n<!--            <a href=\"https:\/\/www.google.com\/preferences\/source?q=ap%20news\">--><br \/>\n            <button class=\"Page-actions-trigger Page-actions-google-trigger\" data-action-clicked=\"clickGooglePreferredSource\"><br \/>\n                Add AP News on Google <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewbox=\"0 0 18 18\" fill=\"none\">\n                <path d=\"M2.33333 3.99999H0.666666V15.6667C0.666666 16.5833 1.41667 17.3333 2.33333 17.3333H14V15.6667H2.33333V3.99999ZM15.6667 0.666656H5.66667C4.75 0.666656 4 1.41666 4 2.33332V12.3333C4 13.25 4.75 14 5.66667 14H15.6667C16.5833 14 17.3333 13.25 17.3333 12.3333V2.33332C17.3333 1.41666 16.5833 0.666656 15.6667 0.666656ZM15.6667 12.3333H5.66667V2.33332H15.6667V12.3333ZM9.83333 10.6667H11.5V8.16666H14V6.49999H11.5V3.99999H9.83333V6.49999H7.33333V8.16666H9.83333V10.6667Z\" fill=\"#191919\"\/>\n            <\/svg><br \/>\n                <span class=\"Page-actions-tooltip\"><br \/>\n        Add AP News as your preferred source to see more of our stories on Google.<br \/>\n                    <!-- NOTE: span instead of button --><br \/>\n        <span class=\"Page-actions-tooltip-close\" role=\"button\" aria-label=\"Close tooltip\" tabindex=\"0\"><br \/>\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"14\" viewbox=\"0 0 14 14\" fill=\"none\">\n            <path d=\"M14 1.41L12.59 0L7 5.59L1.41 0L0 1.41L5.59 7L0 12.59L1.41 14L7 8.41L12.59 14L14 12.59L8.41 7L14 1.41Z\" fill=\"white\"\/>\n          <\/svg><br \/>\n        <\/span><br \/>\n      <\/span><br \/>\n            <\/button><br \/>\n<!--            <\/a>--><\/p>\n<p>            <button class=\" Page-actions-trigger\" data-action-clicked=\"clickShareIcon\" data-collapse-element=\"\">Share<\/p>\n<p>                <svg><use xlink:href=\"#share\"\/><\/svg><\/p>\n<p>                <\/button><\/p><\/div>\n<p>    <\/bsp-page-actions><\/p><\/div>\n<p><button class=\"ReadBtn\">Read More<\/button><br \/>\n                        <\/bsp-carousel-read-more>\n                    <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <\/template><\/p>\n<p><\/bsp-figure><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\u201cIt shouldn\u2019t be lost on anyone that three of the biggest original hits over the past year have come from the biggest streamers: Netflix, Amazon and Apple,\u201d says Paul Dergarabedian, head of marketplace trends for Comscore. \u201cWhat the streamers are finding is that they can parlay their small-screen successes into the big screen, and vice versa.\u201d<\/p>\n<p>As much as franchises will soon take back the multiplex, a number of high-profile movies will try to continue the winning streak for original films, among them Steven Spielberg\u2019s \u201cDisclosure Day,\u201d Alejandro G. I\u00f1\u00e1rritu\u2019s \u201cDigger,\u201d J.J. Abrams\u2019 \u201cThe Great Beyond\u201d and, if you count one of world\u2019s oldest stories, \u201cThe Odyssey,\u201d by Nolan. <\/p>\n<p>But even in the celebration for \u201cProject Hail Mary,\u201d the pull franchises exert on the movie business was implicit. Amazon MGM, in reporting the movie\u2019s performance, included a nod to its marquee IP, 007, in the figures: $80,506,007 in 4,007 theaters.<\/p>\n<\/p><\/div>\n<p><script>\n  window.fbAsyncInit = function() {\n      FB.init({\n              appId : '870613919693099',\n          xfbml : true,\n          version : 'v2.9'\n      });\n  };\n  (function(d, s, id){\n     var js, fjs = d.getElementsByTagName(s)[0];\n     if (d.getElementById(id)) {return;}\n     js = d.createElement(s); js.id = id;\n     js.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js\";\n     fjs.parentNode.insertBefore(js, fjs);\n   }(document, 'script', 'facebook-jssdk'));\n<\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/apnews.com\/article\/project-hail-mary-b0a693d3160a90c1724248151edeea34\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK (AP) \u2014 Franchise movies have been the dominant currency in Hollywood for years, but, lately, the upside of originality has been hard to miss. A week after \u201cOne Battle After Another,\u201d \u201cSinners\u201d and \u201cKPop Demon Hunters\u201d all triumphed at the Academy Awards, Phil Lord and Chris Miller\u2019s \u201cProject Hail Mary\u201d notched the biggest [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":97057,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow2JLhCw:productID":"","_gspb_post_css":"","maa_idioma":"","maa_pais":"","footnotes":""},"categories":[1],"tags":[8751,5019,23800,8422,8812],"class_list":["post-97056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ubirata","tag-hits","tag-movies","tag-originality","tag-streak","tag-winning"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>At the movies, originality hits a winning streak - 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