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Lenovo is closing the support gap facing small businesses with its new global initiative,\u00a0Backing Every Business<\/a>, in partnership with actress and entrepreneur\u00a0Eva Longoria<\/strong>. At the heart of the campaign is\u00a0Twinning<\/a>, a mentorship program that pairs entrepreneurs facing similar challenges, turning isolation into collaboration. A select few will even be matched with Longoria herself.<\/p>\n To bring the idea to life, Lenovo tapped Arts & Sciences director Nat Prisco for a tongue-in-cheek anthem film that plays off Longoria\u2019s many roles across entertainment, business, and philanthropy. Borrowing from cinematic tropes that resemble success symbols, Prisco directs Longoria through a luxurious walk-and-talk down a very long hallway to take her place at a huge desk, and, at times, to literally handle totems of her entrepreneurial efforts. She elegantly delivers key information\u2014inviting small business owners to apply for mentorship, grant funding, and AI-powered tools, courtesy of Lenovo and Intel\u2014all while showcasing Lenovo\u2019s ThinkPad X9 laptop with her equally sleek, crisp comedic timing.<\/p>\n Twinning is built on a simple insight: a problem shared is a problem halved. By pairing business owners facing similar challenges, Lenovo aims to transform isolation into collaboration and momentum, all while creating a global network of support for small business founders.<\/p>\n