YouTube has quietly raised Premium prices again in the US

YouTube has raised Premium prices in the US, and this time it appears to have done so without any announcement.

The individual plan is now $15.99 per month, up from $13.99. The family plan jumped from $22.99 to $26.99, the annual plan moved from $139.99 to $159.99, and Premium Lite ticked up from $7.99 to $8.99.

If you subscribe through Apple, the individual plan will cost $20.99 a month instead of $15.99. And other plans will also cost more.

YouTube’s own price increase email to subscribers, shared in a Reddit thread earlier today, highlights this difference: sign up on the website and you pay less. That’s a $5 monthly gap on the same plan, just because of how you’re billed.

I confirmed the updated pricing directly on YouTube’s website.

The new numbers are also visible in Google’s search snippet for the Premium page.

A separate thread on r/youtube had users spotting the higher family plan price on desktop before receiving any email at all.

YouTube last raised US prices in July 2023, when individual plans went from $11.99 to $13.99. 9to5Google documented that round with a spokesperson statement and advance notice. This time, there’s no public post or press release to point to, at least at the time of this writing.

As recently as a few weeks ago, publications such as Android Police were still citing $14 per month as the standard individual rate. The new prices are clearly live now.

For the record, here’s where everything lands in the US right now: Individual at $15.99/month, Family at $26.99/month, Student and Premium Lite both at $8.99/month, and an annual option for $159.99. Apple-billed individual subscribers are looking at $20.99 a month.

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